Old Consumer Journey Model Actual Consumer Journey Model

McKinsey “The Consumer Decision Journey”

Cross Channel Identity Resolution (CCIR) is Experian’s persistent

consumer linkage platform.

By using both your own 1st party PII data and Experian’s 3rd party reference data, CCIR helps marketers to recognize their

customers across channels, to integrate fragmented data sources and silos, and to enable cross-channel execution with greater

sophistication.

@

• PO box • CMRA • Work address

• Home phone • Work phone • Mobile phone

• Online Identifiers

• Social ID’s • Mobile Apps • Loyalty ID’s

• Home email • Work email • Misc email

• Home address • Work address • Prior address

Customer

Partial identities across silos… Unable to be relevant + Unable to reach across channels

53% Unknown

Missing data

Incomplete customer profiles

Known Interaction Rate

Response Rate Sales

47% 20% 2% $100mm

67% Greater than 20%

Greater than 2%

Greater than $100MM

Reach Relevance

Today

53% Unknown

Proposed

33% Unknown

Increase Sales Lift

Cross Channel Identity Resolution Common use cases

Customer interaction

Data captured

Cross Channel ID - 11442384

Customer opts into mobile

program

Name Mobile Email

Mobile

Customer opts-In to

Email

Name Email

Email

Customer connects via App

Name

Social ID Email

Social eCommerce

Customer creates

account on eCommerce

site

Name Email

Customer completes credit card purchase

Name ZIP

Retail

Customer requests

Name Postal Addr.

Offline

Consumer Demos

Other 3rd Party

Market Research

Transactions Digital Identifiers

Public Record

Identity Data

Dana Rogers 20 Overland St.

Boston, MA 02215 617-555-1234

davidr23@yahoo.com

Dana M. Jones 3631 N. Halsted

Chicago, IL 60613 dmj@yahoo.com

D. Rogers 21 Overland St.

Boston, MA 02215

Reference Linkage Repository 30+ Years of History – Entire US Population LINKAGE ID 777

Dana Jones Dana Rogers

Dana M Rogers ------

20 Overland St. Boston, MA 02215

------ PO Box 444

Boston, MA 02117 ------

3631 N. Halsted Chicago, IL 60613

------ djones7@gmail.com

dmj@yahoo.com ------

617-555-1463 312-221-5763

617-555-1463

LINKAGE ID 455 D Rogers

David Rogers ------

21 Overland St. Boston, MA 02215

------ davidr23@yahoo.com

Solution Components • CCIR • Data Quality Services • Reverse Appends • Address Capture • Data Enrichment

What We Enabled • Customer-focused marketing platform • Persistent cross-channel customer recognition • Privacy-compliant solution • Improved offers and product suggestions • Coordinated marketing campaigns that can cross channels • Improved predictive analytics • Ability to more accurately measure campaigns

PII Captured at POS • Customer Name

(via credit card swipe) • Email Address • Zip Code