Omaha 10.6

eBoot Camp and Dale Carnegie Present:Social Media: It’s a Mouth Full!

Sunday, October 10, 2010

Introduction:


http://images.google.com/imgres?imgurl=http://www.brickyardcollegiate.org/Images/fsu.jpg&imgrefurl=http://www.brickyardcollegiate.org/Schedule.html&usg=__q-tYGl3HGx7N0sD6cnkmyqspnag=&h=764&w=820&sz=250&hl=en&start=2&um=1&tbnid=52ROl_gOQ_gTBM:&tbnh=134&tbnw=144&prev=/images%253Fq%253Dfsu%2526um%253D1%2526hl%253Den%2526sa%253DN





















http://images.google.com/imgres?imgurl=http://www.orlandotransfers.biz/image/Ford%252520white%252520van.jpg&imgrefurl=http://www.orlandotransfers.biz/Rates.htm&usg=__Pamq7CrNHuavUAbo9oimCifxhmU=&h=450&w=782&sz=84&hl=en&start=11&um=1&tbnid=_84d39Db-b3KdM:&tbnh=82&tbnw=143&prev=/images%253Fq%253Dwhite%252Bvan%2526um%253D1%2526hl%253Den





















Today’s Agenda • A Social Media Strategy - start to finish

• The tools to use

• How to use them effectively

• Time-saving tips

• End Goal: Create a Powerful Web Presence for your Business.


5 P’s • Start with a PLAN

• Have a PROCESS behind you

• Use PERFORMANCE metrics

• Don’t sell, Softly PROMOTE!

• PHISH where the PHISH are?


What’s your PLAN?• What are you looking to accomplish?

• Engagement?

• Brand Awareness?

• Leads?

• Product Sales?

• How will you know if you’re successful?


WebsiteGoal: Capture

Their Info

Email

Name

to your sweet spot


An example of a Process to follow• I use social media only for Building Rapport and Generating Interest.

• I did not have business success with social media until I understood the rest of the Sales Advantage Process.


Performance Metrics

• Google Analytics - measure traffic

• Bit.ly - watch where your traffic comes from

• Be Creative - incentivize people to tell you how they found you


Don’t Sell, Softly Promote

• Don’t sell new brakes, offer free estimate

• Don’t sell food, offer specific social media specials

• Don’t sell an appointment, offer free advice and build credibility


Phish where the Phish are• Facebook = 500 mil. users

• More time spent of Facebook than any other site

• Youtube - 2nd largest search engine in the world

• Linkedin = Every Fortune 500 Company is active

• And Justin Bieber is on Twitter! :)


Phish where the Phish are• Facebook = 500 mil. users

• More time spent of Facebook than any other site

• Youtube - 2nd largest search engine in the world

• Linkedin = Every Fortune 500 Company is active

• And Justin Bieber is on Twitter! :)


Other Social Media Benefits • Brand Awareness and protection

• Control the conversation

• More entry points into your business

• Connect with new people quickly and effectively (say no to cold calls!)

• Pinstripes

• Precession (the ripple effect)


Your Social Media Tour

• Please close your eyes


Your Dream Housewww.yourbusiness.com


http://www.yourbusiness.com

http://www.yourbusiness.com

The Golden Key


Burning log fire


White Envelope & Cufflink


500 Faces


Birdcage w/ Two Birds


Video Cameras


Anxious crowd of buyers


Tidy up your house (Website) before inviting people over

• You have three different needs to meet:

• Users

• Search engines

• Your own!


23 Website Tips & Strategies


Your Golden “Key” Words• The most common words people use to search for

your products or services

• Don’t Guess: use Google’s keyword suggestion tool



Nerdism 101

• Ask customers and strangers

• For a company like ours, what words would you use when doing a Google search?


Use “Key”words

• Website Content

• Social Media Profiles

• Title tag

• URL

• Backlinks


7 Chapters dedicated to getting you better Google Rankings


Get Local

• Use geographical keywords

• Make sure your business is on Google Local Business

• Ask for reviews


Times Square Real Estate


Geo-location: Facebook Places & Foursquare


Encourage people to ‘Check-in’


Google is in trouble...• Why?

• Real-time search.

• Social Search.

• So how are they responding?


Straight from the horses mouth...

• Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.


Blog • How often does your Website get fresh

content?

• A place for you to produce fresh content on a consistent basis

• Like an online magazine for your biz

• www.wordpress.com (or .org)

• Use keywords!


http://www.wordpress.com

http://www.wordpress.com

wordpress.org


wordpress.com


LinkedIn • Smaller audience than Facebook, but

strictly business

• Powerful search functionality

• Use this tool to connect with new Decision Makers, Companies

• Make sure your brand is properly represented


Turn a cold-call into a warm-lead






Turning a cold-call into a warm lead


More tips...join groups


More tips...follow companies


More tips...add your company


Tips to using Linkedin• Get recommendations by giving recommendations

• Build your connections

• If time is an issue, give someone a list of people/companies and let them do it for you.

• Use keywords - your profile is public and can be seen on the search engines

• Create a company profile for your business as well


Next Steps

• Who’s going to get you to 500 connections?

• Who can you recommend that will recommend you back?

• What time a day each week will you devote to marketing via linkedin (1hr a week)


Facebook • More social than LinkedIn

• Yes, you WILL get bombarded with old friend requests

• Facebook allows for businesses to have pages (called Fan pages)

• You MUST have a personal page to create a fan page, but they don’t have to be linked.


How You Should Use Facebook

• Create a fan page for your business

• Build participation (see next slide)

• Engage people and give them opportunities to provide input (and testimonials!)

• Find creative ways to take them from Facebook to your Sweet Spot!


Build Participation• Run a contest

• We will pick one fan from our fan page and they will win....

• market the contest in your store or business

• Add to your email signature

• Send an email blast out to everyone you know

• Add a button on your Website


My top-secret Tip!

• Took me from 300 to almost 1000 in just a few months

• Took one of my students from 300 to over 40,000! Don’t believe me?





New Facebook Feature

• Facebook Places

• Allows people to “Check-in”

• Search for your location on your phone

• If not there, add it and it will become a ‘place’ on facebook



Facebook Biz Page Done for You

• The guy who has 40,000 fans - I hired him!

• go to www.TheEbootCamp.com/facebook

• we’ll create AND/OR manage your page for you

• Easy and Affordable


http://www.TheEbootCamp.com/facebook

http://www.TheEbootCamp.com/facebook

Twitter is not: • “What are you doing?” unless you’re


Twitter is: • A global chat room

• Iran protests

• A community for topics you’re interested in

• From The New York Times: At its best, the social medium is a perpetual, personalized news service about topics of your choosing — whether health care reform, tech news or the latest episode of “Gossip Girl” — filtered and served to you by people who care a lot about what you care a lot about.


http://topics.nytimes.com/top/reference/timestopics/subjects/g/gossip_girl/index.html?inline=nyt-classifier

http://topics.nytimes.com/top/reference/timestopics/subjects/g/gossip_girl/index.html?inline=nyt-classifier

Twitter is: • The best real-time source for information


Twitter is: a way to protect your brand


Twitter is: a way to engage in conversation about topics you’re interested in


You can decide not to get involved...


Twitter is: a better search engine than... Google!?!?


How to use Twitter• Build a profile (add picture, bio, and a couple tweets

to show your human!)

• Go to www.nearbytweets.com and find local twitter users

• Download Tweetdeck and use the columns to follow local topics

• Engage people - ask questions, respond and retweet!

• Ex: RT @coreyperlman Don’t be a one-way Tweet!


http://www.nearbytweets.com

http://www.nearbytweets.com

eBoot Camp University

• Tweetdeck Tutorial

• Setting up multiple accounts

• How to find local followers

• How to use Twitter search to narrow conversation


Things to Remember about Social Media

• Be you.

• Be consistent

• Have fun

• Make it about them

• Measure


Golden Rule of Social Media:

• Act more like Dale Carnegie and less like Tony the sleazy car salesman


Dale Carnegie’s Human Relations Principles

• Be a good listener. Encourage others to talk about themselves

• Talk in terms of the other person’s interests.

• Arouse in the other person an eager want

• Smile.

• Remember that a person’s name is to that person the sweetest and most important sound in any language.


Video• What’s the 2nd largest search engine in the

world?

• “Don’t try and create the market, find out where the market is and meet them halfway.”

• Universal search


What should you record?

• Testimonials

• How-to videos

• A series of demos (Will it Blend?)

• Doesn’t need to be professional, does need to be fun, creative, and/or valuable


How to get started

• Got an iphone?

• www.theflip.com

• Go to BestBuy ($150-250)


http://www.theflip.com

http://www.theflip.com

Things to remember• Videos should be about 2-4 minutes long

• Optimize your videos to rank in the search engines (see eboot camp book!)

• Hurl Your URL at the beginning, not the end!

• If going on your homepage, use a professional!


Let’s create a Web Presence!

• Red Ball - Twitter

• Orange Ball - Facebook Biz Page

• Yellow Ball - Video

• Green Ball - Blog

• Pink Ball - LinkedIn


Action• Write this down

• I commit to....

• Building a fan page

• creating a blog

• shooting some video

• Downloading Tweetdeck

• etc.


Seminar 101

• 83% of you won’t do what you just wrote down.


Insurance Plan

• eBoot Camp Action Pak

• Audio Book

• DVD of Live Event

• 30 days of video tutorials, articles, web resources, asking me questions and more


eBoot Camp Action Pak• The Action Pak is for you if:

• If you want to know how to raise your Website’s Google ranking

• You want to ensure your Website is user-friendly and sales ready!

• If you want to increase your Web Presence by easily publishing articles and press releases

• You plan to tackle some of the topics we covered today and could use some easy video tutorials


eBoot Camp Audio• Updated

• Over 3-hours of content

• It’s me - not some Morgan Freeman sounding guy talking to you.

• Bonus Chapter on Twitter

• Price - $129


Shameless PromotionI need

diapers!Support my college fund!


Live Event DVD

• Recorded by a professional video production company

• Done only a few weeks ago

• A review of the topics we went over today

• Price - $49.99


eBootCamp University

• Short video tutorials on Social Media, Internet Marketing, and Website Usability and Design

• Guest videos, articles, and more.

• Price: $20 a month


Using Tweetdeck the right way!


Bonuses! • You will get a copy of these slides ($99

Value)

• I’ve added every website and resource I personally use into eboot camp university. ($99)

• You’ll have the ability to ask me questions 24/7 as you begin to implement (priceless!)


Bundled Deal • eBoot Camp Audio Book ($130)

• 3 hours of content

• DVD of Live Event ($50)

• worksheets, activity guide

• 30-days of training ($20)

• Slides ($99)

• Web resources ($99)

• Ask Corey ($$$)

$400.00







• Slides ($99)


• Ask Corey ($$$)







• Slides ($99)


• Ask Corey ($$$)

$69.99







• Slides ($99)


• Ask Corey ($$$)


Thank you! • Cash or Credit

• I’ll be signing books and answering questions

• Please fill out your followup forms!

• If you enjoyed the presentation, please thank the Dale Carnegie Team!


Documents

Omaha 10.6