OMD Sri Lanka - The Credentials

PROFILE

OMD – Sri Lanka

Effies 2010 Bronze Award Winner in the Category of

Packaged foods, Snacks / Desserts / Confections

OMD : a brief background

A heritage of 40 years across industries and mediums Media innovations/Great steals

- Commercial break on premier News channel (SLRC)- Sinhala language jingle on English Radio- “Trailermercial” – the mixing of the programme trailer with memorable parts of

the commercial thus stretching the ad rupee as Trailers are FOC- Advanced Media Buying (AMBs) / Competition block-outs- The first branded TV programme with Sirasa TV – Dulux Cricket Show

Category experience:- Financial Services: AVIVA NDB Insurance, Standard Chartered Bank,

Commercial Bank, Bank of Ceylon, Central Finance, Unit Trusts- FMCG: Unilever, Fonterra, Keells, Glaxo, Hemas, Swadeshi, Prima, Harvest,

Amul, Rich Life, Jones Overseas - Regional networking clients: Visa International, ICI Dulux, Fonterra,

Etihad Airways, Standard Chartered Bank, Allianz

TAL Group of companies

S r i L a n k a

THE TRANSITION OF OMD SRI LANKAOVER THE YEARS

Sri LankaMedia Department

1971 - 2006 2006 - 2010 Since January2010

Since January 2010 with the establishment of OMD Sri Lanka the company has undergone significant changes whilst retainingall the strengths of the TAL Group over the last 40 years

OMD Sri Lanka

Sri Lanka

Media PR Digital

OMD Sri Lanka structure

Champika ThalgodapitiyaDirector Media/PR

Niroshan DiasDirector Media Buying

Ruchira WeerakkodyManager Planning/Social Media

Venura Kaluperuma

Media Buyer

Keith WijesuriyaCEO

Manoj Silva

Graphic Designer

OMDAsia Pacific Team

Roshni Wijesuriya

PRCoordinator

K A W Silva Media Traffic Co-ordinator

Keheli Sumanasena

MediaBuyer

Board of Directors

Darshani EkanayakeSocial Media Co-ordinator

OMD Worldwide

Investing in billions of dollars in media across 140 offices in over 80 countries

The largest media agency globally

The most creative and awarded media agency in the world

Global HQ in NY; Asia Pacific HQs in Hong Kong and Singapore

OMD Asia-Pac Team

Barry CupplesCEO – OMG Asia-Pac

Guy HearnResearch & Consumer Insight

Lee SmithDigital

Gavin GibsonCommunication Planning

Laura GordonNew Business Development and Marketing

Angela TanPR & Communication

Leela NairRegional Account Management

Vincent TieWeb & Application development

Ominicom Group

Introduction to Media Planning

OMD Processes

The Process & Tools in Brief

Client’s Media Brief

OMD Tools

SELECTOR CURVE PHASER

LMRB People’s Meter software

PM Channel Share

PM Programme Performance

Sigma Evaluation

SRL

Media Facts (Radio/Press & Demographics)

Information Research

JOB MANAGER SOFTWARE

Planning & Operations

Process Outline

Receiving Media Brief

Analyzing Target Audience’s media habits (identifying media touch-points)

Medium Selection based on research findings (TV, Radio, Print, Cinema, Digital, SMS, etc..)

Media Vehicle Selection (TV / Radio Stations, Cinemas, Publication, etc..)

Set R/F Guidelines derivation based on media brief, industry standards & level of competition

Programme selections based on Audience Ratings, Medium Mix & Channel Mix

Negotiating value additions, min. CPRP levels based on investments / commitments

Derivation of initial plan

Pre-Evaluation of initial plan to measure targeted reach objectives

Re-structuring the plan for deviations & re-evaluating till the target objectives are met

Present the final plan to the Client – if approved proceed with scheduling, if not revisions to the

plan accordingly

Our Competitive Edge

The OMD network Support

100% customized Media planning, buying, implementation and monitoring

Dedicated teams for media operations

Strong rapport with media houses

Strong PR arm to add value and enhance corporate image

Effective bargaining power with total media clout

Over 40 years of experience in the industry

Investment on Training & Development

Constant upgrading of software and systems

Innovative & Analytical approach to individual campaigns

Our Clients …

with overall Rs. 400 M – 600 M average media investments each year

Our Clients …..

OMD Media

Since 1988Since 2004

Since 2005Since 1998

Since 2001

Since 2003

Since 2003

continued….

Our Clients …..

OMD Digital

Our Clients …..

OMD PR

Etihad Airways

Objective Re-launch of Etihad services in Colombo

Obtain maximum coverage through electronic and print media in Sinhala/Tamil/English languages

Activities Press Conference

Press/TV/Radio/Magazine coverage over period of one month

Press 44 articles + 6 Magazines articles LKR 1,693,733.75

TV 6 Channels LKR 185,000.00

Radio 8 Channels LKR 65,000.00

TOTAL PUBLICITY VALUED LKR 1,943,733.75

OMD PR – Case Studies & Success Stories

Media Conference for Etihad Airways- January 2010



Hemas Pharmaceuticals Ltd

Objective Communicating the launch of “Solo” Sugar Sweetener in SL

Obtain maximum coverage through electronic and print media for the launch event.

Activities Organizing Press Conference

Press/TV/Radio coverage within a period of 3 weeks

Press/Magazines 25 articles in Sin/Eng/Tam LKR 1,106,413TV 6 Channels in Sin/Eng LKR 419,417

Radio 9 Channels in Sin/Eng/Tamil LKR 92,500

TOTAL PUBLICITY VALUED LKR 1,398,719

ADVERTISING EQUIVALENT LKR 4,785,502

Hemas Pharmaceuticals - Solo Launch - January 2010


Akzo Nobel Lanka Ltd (Dulux Paints )

Objective Communicating safety aspects of Paints to the general public

Obtain maximum coverage through electronic and print media within a shorter period of time

Activities Calling a Press Conference within 24 hours

Press/TV/Radio coverage within a period of 3 weeks

Press 12 articles in Sin/Eng LKR 916,733TV 8 Channels in Sin/Eng LKR 299,000

Radio 10 Channels in Sin/Eng/Tamil LKR 93,466

TOTAL PUBLICITY VALUED LKR 1,309,199


Coordinated and conducted theVisa International Awards function.Pl note: Client based overseas


Prima Kottu Mee

Calendar Launch – Dec 2009


Prima Kottu Mee

Calendar Launch – 2010

Model Hunt & Fashion Show


Prima Under 15 Cricket sponsorship with SLC – 2009


Prima Under 15 Cricket sponsorship with SL Cricket – 2010(Provincial & District Champs)


Coordinated and conducted 2 VISA promos in Sri Lanka

OMD OOH – Case Studies & Success Stories

Coordinated Event and Media conference for the Standard Chartered Bank “Vision Run”


Reminding Sri Lanka that all it takes is… VISA POWER


VISA International – the 900 Glow Signs roll out in Sri Lanka…


Taking to the streets with the soothing sensation and exciting sounds of the Navaratne Cool-Cool Head Massage Promo…


Contact us :OMD Sri Lanka

Total Media Directions (Pvt) LtdLevel 5 Tisara PlazaDutugemunu StreetColombo 6Sri Lanka

M: +94 773 856758 T: +94 112 815774 / 5F: +94 112 815776E: [email protected]

Documents

OMD Sri Lanka - The Credentials