on Hearing Loss & Hearing Care - BSHAA · Facts and numbers on Hearing Loss & Hearing Care Conclusion Conclusions • Investing in Hearing Care is a “Sound Investment” • You

Facts and numbers on Hearing Loss & Hearing Care

Facts and numbers

on Hearing Loss & Hearing Care

Mark Laureyns European Association of Hearing Aid Professionals

www.aea-audio.org

http://www.aea-audio.org/




The (EFHOH) aim is - a Europe where hard of hearing people can live without barriers, and - have the opportunity to participate on all levels in society. EFHOH realize this vision through our - actions, contacts and campaigns, involving the EFHOH members and our partners.

The (AEA) aim is to: - improve the quality of services in

hearing care, - ensure a transparent, fair and

competitive market and - freedom of choice in the interest of the

end-user.


How do we define the number of

people with hearing loss?

Getting Numbers Right

Self-Reported Hearing Loss • Includes Awareness: If you experience and report hearing problems –

you’re more unlikely to take action

• Available for more countries – EuroTrak – JapanTrak – MarkeTrak

• Empowers people – your experience & your needs

Measured Hearing Loss • The Audiogram: Assess when you start to hear soft pure tones

• Many different definitions of hearing loss: Mild Hearing Loss – Disabling Hearing Loss – WHO – EC – ASHA ... Leads to confusing numbers

+/- 10%

7 < > 12%

+/- 16%

3 < > 27%


How many people self report

to have hearing loss?

Getting Numbers Right

Source of basic data: EuroTrak 2015/16

10,2% = 52 Mill


Prevention

When to protect your ears? Prevention


Prevention

Protect your ears!

This is the gap we need to close!

Source: GfK Eurisko study 2015 – For Consensus Paper CRS

Prevention


Prevention

Make Listening Safe!

From MP3 players towards Smart Devices

Prevention


Awareness

Screening! Awareness


How to define

uptake of hearing aids?

Source of basic data: Ehima – Anovum – EuroTrak 2015/16

Intervention

Drop

Drop

Drop

Hearing Care Recommended

Uptake

58% of the people who

get the recommendation get access to hearing care


58% of the hearing care recommended

people use hearing aids in Europe ! Intervention

Bisgaard Nikolai et al, A new model for calculating adoption rates, article waiting for publication – 2017


The trend is positive

people using hearing aids in Europe! Intervention


State Organised (mix)

versus Free Market Hearing Care?


State Organised Systems lead to more people having hearing aids

Free Market Systems lead to more active use of hearing aids

Intervention

Lower is better !


State Organised (mix)

versus Free Market Hearing Care?


Involvement of the user Freedom of choice Selection to cover real needs Easy Access to Quality Hearing Care Avoid long waiting lists Continued Quality Service Take the time and listen to the user Counselling and empathy Combine psychology & technology

Free Market Systems lead to higher satisfaction with hearing care

Intervention


83% of the hearing aid users

report “Quality of Life” improvement!


Professional Hearing Care is much more than making people hear better ... It’s

changing lives!

Intervention


Time to invest! Time for Action

Prevention • Avoid Noise • Promote safe listening • Protect your ears • Prevent and treat ear

infections …

Awareness • Hearing Screening

o National paediatric screening o School children screening o Adult screening (from 50 years

onwards)

• Information Campaigns

Intervention • Rehabilitation • Hearing Aids • Cochlear Implants • Professional Hearing Care


Conclusions Conclusion

• Investing in Hearing Care is a “Sound Investment” • You live longer & healthier • You train your brain • You improve your quality of life

• We need to ensure all who can benefit from hearing care can get access – 58% of Europeans do so!

• We need to ensure high satisfaction, active use and meeting the needs ... By involving the users even more

• Investing in hearing care is much cheaper than the cost of untreated hearing loss ...

• So it’s time for action!

www.aea-audio.org





Facts and numbers

on Hearing Loss & Hearing Care

Mark Laureyns European Association of Hearing Aid Professionals

For more information: www.aea-audio.org

www.aea-audio.org







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on Hearing Loss & Hearing Care - BSHAA · Facts and numbers on Hearing Loss & Hearing Care Conclusion Conclusions • Investing in Hearing Care is a “Sound Investment” • You