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ONFOCUS
SOLVING AD VIEWABILITY FOR PUBLISHERS
Viewability is key to increase RPMC
PM
Viewability ratio
20% 30% 40% 50% 60% 70%
Fill
rate
Viewability ratio
20% 30% 40% 50% 60% 70%
RPM
Viewability ratio
20% 30% 40% 50% 60% 70%
Onfocus overview: Go beyond passive measurement
Onfocus IQ User experience, adblockers, engagement
and inventory viewability analytics
Onfocus Tag Tag all pages and
ad placements
1.Measure everything 2. Optimize in real time
ONFOCUS
OPTIMIZERSADSERVING
CHAIN
PUBLISHER
WEBSITE
GROW
VIEWABILITY
INCREASE
RPM
ONFOCUS
Onfocus dynamic pre-serving technologies optimize inventory before the call to the adserver
REFRESH SMARTLY Create viewable impressions without compromising on CTR
ONFOCUS
! > 15 s1st Print 2nd Print
% viewability = 70 %
Duration 15 s ?
CTR 90 % x 3
Smart refresh overview
90% clicks in the first 15s
! < 15 s1st Print 2nd Print
% Viewability = X
Duration = X
CTR = X
" 60 s
Refresh viewable placement based on time-to-click
ONFOCUS REFRESH - CLIENT DATA up to 25% of viewable impressions can be refreshed
Viewability
CTR
CPM
Fill rate
RPM
0 100 200 300 400 500 600
300
200
150
150
150
100
100
100
85
100
1st print 2nd print
MPU ATF
ONFOCUS
Viewability
CTR
CPM
Fill rate
RPM
0 100 200 300 400 500 600
600
250
250
500
600
100
100
100
85
100
MPU BTF
PREDICT VIEWABILITY Predict viewability at impression level and increase RPM
ONFOCUS
!50 %
MEASURERS
Non actionable average figure
for each placement measured post impression
PUBLISHERS
Manage and sell viewability based packages to maximise fill rate and CPM
!20 %
!80 %
Predict viewability: go beyond the average…
ONFOCUS
Real time prediction at impression level based on
user, device, content and viewability measurements
! 50 % = 5M
! 40 % = 4 M
! 30 % = 3 M
# 10M
# 10M
# 10M
INVENTORY
viewable today 70% onfocus 70%4 0 5,7
5 0 7,1
3 0 4,3
TOTAL 0 17
… to increase the available inventory
that suits advertisers demand …
viewable today 50% onfocus 50%4 0 8
5 10 10
3 0 6
TOTAL 10 24
DIRECT SALES
advertisers demand a minimum of 70% of
viewable impressions
PROGRAMATIC SALES
traders demand a minimum of 50% of viewable
impressions
WITH ONFOCUS
Extract the 20M viewed
and build a package of
40M impressions
50% viewed
… and to maximise CPM and fill rate.
Impressions
Viewabililty %
CPM
Fill rate
RPM
0 50 100 150 200
120
200
150
50
40
100
100
100
20
100
WITHOUT ONFOCUSWITH ONFOCUS
WITHOUT ONFOUS
100M impressions
20% viewed
Generate more revenue with less impressions ! Or sell the remaining 60 Millions non viewed impressions
GOING FURTHER Be proactive on user experience, layout optimization and advertisers demand
ONFOCUS
ONFOCUS
SMART LOADING
Optimize ad leading time to enhance user experience and
increase user engagement
Onfocus: a complete and adaptable offering
PREDICT DURATION
Build ad packages based on viewablity duration
INTELLIGENT PAGES
Optimize ad position in real time to increase the viewability of each
impression for each user
+10 %
impressions
+30 %
RPM
+30 %
viewable impressions
About us
Anh-Tuan GAI, CEO Product, Marketing, Design, Frontend Development, R&D
CEO, co-founder of WebPerf IO (RUM for premium publishers) PhD @ INRIA, Cloud & Big Data, R&D, Startups 10+ years experience
Frank Durousset, COO Business Operations, Business Development, Sales ex COO, SVP Sales of Alenty (Ad visibility pioneer, sold to AppNexus) Digital marketing, Business Development, Startups
20+ years experience
Nicolas Fouché, CTO Technical Operations, Backend Development, R&D
CTO, co-founder of WebPerf IO (RUM for premium publishers) Cloud & Big Data, DevOps, Startups 15+ years experience
Eric Merceron, UK Country Manager Business Development, Sales, Key Account management ex UK country Manager of Alenty (Ad visibility pioneer) Market Research, Database and Digital Marketing, Startups 15+ years experience
Our customers and partners trust us when it comes to big data and advertising
CUSTOMERS PARTNERS
