Online Brand Reputation

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Online Brand Reputation. Online Brand Management is about protection. It's about knowing everything, positive and negative that is impacting your brand online. Maintain the integrity of a carefully nurtured brand. 45 Million Views. The Impact…. Within four days of the song going online, - PowerPoint PPT Presentation

Text of Online Brand Reputation

  • Online Brand ReputationOnline Brand Management is about protection. It's about knowing everything, positive and negative that is impacting your brand online

    Maintain the integrity of a carefully nurtured brand

  • 45 Million Views

  • The ImpactWithin four days of the song going online, a flood of bad PR caused United Airlines

    stock price to plunge by 10%, -costing shareholders $180 million-

    Which would have bought Carroll more than 51,000 replacement guitars

  • Dominos responded immediately saving the companys reputation and, potentially millions in lost business.

  • Blog MonitoringBackType Blog Comments MonitoringBlogPulse Google Blog SearchTechnorati

  • Twitter MonitoringMonitter TweetBeep Tweet Later Twitter Search

  • Other MonitoringGoogle Alerts BoardTrackerhttp://socialmention.com/

  • Paid Toolshttp://www.trackur.comRadian6

  • top 10 listings of search can be seen as your Online Resume

  • How To Dominate Search EnginesFacebook PageFacebook GroupTwitter ChannelYouTube Channel + MetaCafe,Google Video, DailyMotion, RevverSquidoo PagesHubPages

    LinkedIn PageNaymz PageMySpace PageBebo PageOrkut PageGoogle Plus Page

  • Wikipedia EntryAbout.comAboutUs.orgSubmit Press Releases Pr.com, PRNewswire.com etcCreate blog(s)Wordpress.com , Blogger.comHow To Dominate Search Engines

  • Create microsites using your keyword phrase(s)www.YourDomainReviews.comwww.YourDomainScam.comwww.YourDomainCorp.comwww.Your-Domain-Reviews.com

    How To Dominate Search Engines

  • What if you have negative reviews on sites like .

  • How To Get Positive ReviewsStep #1 Determine which sites are important sites for your customers to write reviews on .

  • Attractions IndustryGoogle reviewstripadvisor.com/.uk/.auInsiderpages.comtravelpost.comVirtualtourist.com

  • Step #2 Ask for It: As simple as this sounds - it works. People will give you reviews if you ask. So ask on your website, business cards, brochures, invoices, email signature etc.

    How To Get Positive Reviews

  • Step #3 Give a little get a little: Offer an incentive for your customers to post a positive review (example: Tell us how we did and receive 10% off your next visit)

    How To Get Positive Reviews

  • Step #4 Make It Easy: Posting a review should be straight forward and not time consuming - so ensure if you are collecting reviews you are only asking questions that would help bring value to your organization

    How To Get Positive Reviews

  • Step #5 Email Follow-Up: You can make it part of your auto-responder or email footer - this is great especially after a user has received their product/service.How To Get Positive Reviews

  • Step #6 Be Creative: There are always ways you can get people to participate - so perhaps it is a contest, a weekly draw, but let your creative juices flow and have fun with it!How To Get Positive Reviews

  • Key TakeawaysIf you have negative listing on page one of Google you need to dominate by using social sites and micrositesIf you have negative reviews on sites like Yelp, Insiderpages etc you need to get customers to post positive reviews to outweigh the negative

  • If you would like information about loyalty and incentive programs optimized with social media

    Please email: djacke@wsitourism.com

    This is a no obligation offer

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