Interactive

Do You Know What Your Readersare Copying and Pasting?

Situation:

You're the executive editor of New York Times and you are responsible for increasing readership 30% over the next year.

Solutions:

Option #1You can send out surveys to readers to ask them what they like and look at the most shared articles to get a vague idea of what readers find most interesting and spend time relaying this information to your staff.

Solutions:

Option #2Or, you can install Markerly on your site to analyze copy and paste trends so that your reporters can log in and see which parts of an article were engaged with the most. This gives your reporters the ability to understand the particular driving force behind a share, and see how much of an article is actually getting read to optimize on readership and distribution.

Which do you choose?

“Dark Web”

This article got shared hundreds of times. That’s great….but why?

Over 30 companies listed in the article. Which companies were the favorites?

Imagine if you knew what yourreaders engaged in the mostfor every article you publish.

Copy & Paste - Text

• 82% of sharing is done by copy & paste• 12% of all page views include copy & paste

Copy & Paste – Photo’s & Video

• 30% of page views = photo & video sharing• Page views increase 10% with Markerly

Auto Append URL

• Auto-Append URL to all text copied & pasted• Increase SEO and page views

Free User Behavior Data

Getting Started