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The B2B portal of Germany's most-quotedautomotive industry publication
2016Online Media Kit
www.automobilwoche.de
Rate card Valid from January 1, 2016. All rates in Euros, exclusive of VAT.
automobilwoche.de is the website of Germany's leading industry and business publication, Automobilwoche.
High-quality content is the cornerstone of the website, newsletters, and iPhone and ePaper apps – the online
channels which complement the successful print edition with up-to-the minute news.
automobilwoche.de users are the decision-makers and opinion leaders of the automotive world:
• 45% are senior executives
• 87% are involved in investment decisions within their enterprise
• 43% visit www.automobilwoche.de daily
• 50% visit the website at least once a week
• 95% are “very satisfied” or “satisfied” with the website
• 89% visit the website regularly for the latest news from the automotive industry
43%12%
3%
17%
25%
39%
28%
33%
Visits 557,143Unique Visitors 295,560Page Impressions 1,578,912
Sources: Breakdown of audience: CATI survey, October 2012, DIMA MannheimMonthly metrics: Google Analytics, September 2015
Automakers and importers 28%Component suppliers and service providers 33%Car dealerships and repair shops 39%
Monthly metrics
By sectorMember of executive board, CEO, owner 43%Department head 25%Project manager 12%Plant manager, operations manager 17%Other 3%
By position
Germany's most-quoted automotive industry publication online
Breakdown of automobilwoche.de audience:
www.automobilwoche.de
Billboard
Wide Skyscraper (sticky)
Medium Rectangle 1
Medium Rectangle 2
The automobilwoche.de homepage is the daily must-visit forautomotive professionals who need to stay up-to-the-minuteon what is happening in the German auto industry. It is wherereaders find an overview of the key news items for their businessand fast and reliable coverage of exclusive stories. Moreover,the homepage guides users to all the comprehensiveinformation that automobilwoche.de offers.
With run-of-site placements, your advertisement is displayed onalmost every interior page of automobilwoche.de. It appearswhere readers spend most of their time online: on pages witharticles, and in all the extensively researched features.
Homepage
The article pages offer the possibility to place your advertisingnext to the editorial content. This is where our users read thestories of their choice and where your message gets maximumattention.
Article Page (within run of site)
Run of Site
Full Banner
Medium RectangleContent
Monthly Ad Position Gross Rate Gross Rate Gross Rate
Billboard €8,080 €8,050 €12,990
Leaderboard €6,310 €6,280 €10,370
Medium Rectangle 1 €5,440 €5,410 €8,960
Medium Rectangle 2 €5,170 €5,140 €8,510
Wide Skyscraper €5,490 €5,460 €8,940
Article Page:
Medium Rectangle Content - €5,780 -
Full Banner - €4,400 -
Other formats available on request.
RatesHomepage Run-of-Site Homepage + ROS Package
Website Advertising
Leaderboard
Job-Portal
As a topic sponsor, your advertising message is surrounded by precisely the content that fits your company’s services. Each topic is announced prominent-ly on the homepage, and clicks through to corresponding interior pages, where only your advertising appears. Topic sponsorships include your logo placement in the right-rail of the homepage during your sponsorship month. Multiple sponsorship categories are available on an ongoing basis.
Here are some examples:
Topic Sponsorships
Employer Branding on
File formats: GIF, animated GIF, JPG or Flash Version 6.
Ad Position Dimensions Max. File Size
Billboard 970 x 250/970 x 66 pixels 60 KB
Leaderboard 728 x 90 pixels 40 KB
Medium Rectangle 300 x 250 pixels 40 KB
Wide Skyscraper 160 x 600 pixels 40 KB
Full Banner 468 x 60 to 468 x 200 pixels 40 KB
Website ad sizes
Exclusive positioning as a top employer
Prominent placement on the search results page
Link to your employer profile or to your job openings
Markets: Auto market China, auto market USA Auto shows: Geneva Motor Show, AMI Leipzig, Automechanika Car makers: BMW, Daimler Car dealers and service: Dealerships, service and parts Technology: Alternative drive technologies, car IT/infotainment
Ask your sales rep for a complete list.
RateMonthly Topic Sponsorship Gross Rate
Leaderboard + Medium Rectangle + Wide Skyscraper €5,190
Other formats available on request.
Rate and SizeWeekly Ad Position Dimensions Max. File Size Gross Rate
Wide Skyscraper 160 x 600 pixels 40 KB €1,250
Topic Sponsorships
Annual Sales in Euros 15,000 and higher 20,000 and higher 40,000 and higher 50,000 and higher
Discount 5% 10% 15% 20%
Discounts
Email ad sizes
RatesDaily Email Newsletter Top Banner Content Banner
per week €2,310 €2,030
four weeks* €6,930 €6,090
Targeted Email Newsletters Top Banner Content Banner
per month €3,010 €2,670
Breaking News Alert Top Banner Content Banner
per month €4.580 €3,780
Daily Email NewsletterThe daily newsletter delivers the most important news of theentire auto industry. It provides all the essential information ourreaders need.
Distributed Monday through Friday34,000 registered recipients
Targeted Email NewslettersAdvertising in these special newsletters is an excellent way to deliver your message directly to your desired audience. Placed in asuitable context, your ad receives a high level of attention.
"Finance & Insurance"Sent to 20,000 recipients on Tuesdays
"Automotive Careers"Sent to 37,000 recipients on Wednesdays
"Automotive IT"Sent to 16,000 recipients on Thursdays
Breaking News AlertOur breaking news alerts give up-to-the-minute access to the topnews of the industry. Give your advertising message enhancedvisibility by placing it in this email.
Frequency: at least 4 times a month34,000 recipients
1.
2.
3.
1.
2.
3.
* consecutive calendar weeks
Top Banner
Content Banner
Content Banner
• Valid for all online products except Homepage + ROS Package.• Discounts from print ads can be transferred to online advertising, but not vice versa.
Newsletters
Ad Position Dimensions Max. File Size
Top Banner 680 x 140 pixels 40 KB
Content Banner 680 x 140 pixels 40 KB
www.automobilwoche.dejobs.automobilwoche.de
Wolfgang KellererSales Manager jobs.automobilwoche.dePhone +49 8153 - [email protected]
Alexandra PethkeSales Manager, Southern Europe/South GermanyPhone +49 8245 9674-97Fax +49 8245 [email protected]
Thomas HeringerSales and Marketing DirectorPhone +49 8153 [email protected]
Sales Europe: Sales North America:
Christoph WeißSales Manager, Northern Europe/Central GermanyPhone +49 8153 [email protected]
Annette Meiners-LangsSales Manager, Recruitment/Classified and North GermanyPhone +49 8153 [email protected]
Manuela BordbarkhouProductionPhone +49 8153 9074-09Fax +49 8153 [email protected]
Taren ZornRegional Sales ManagerPhone [email protected]
Karen RentschlerRegional Sales ManagerPhone [email protected]
Russ ProcassiniRegional Sales ManagerPhone [email protected]
Detroit: New York:
Jerry SalameRegional Sales ManagerPhone [email protected]
Scott GhedineRegional Sales ManagerPhone [email protected]
Henry WoodhouseRegional Sales ManagerPhone [email protected]
Crain Communications GmbH · Argelsrieder Feld 13 · 82234 Oberpfaffenhofen · GermanyPhone: +49 8153 9074-09 • Fax: +49 8153 9074-25 • E-Mail: [email protected]
The multi-channel media brand for the automotiveindustry in Germany
Contacts
Los Angeles:
