Operating a Commercial Revitalization Program with the Main Street Approach

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Operating a Commercial Revitalization Program with the Main Street Approach. Understanding Main Street. What happened to Main Street?. Vehicle -. aholics. T hen Came. The Four Points of the Main Street Approach. Design Organization Promotion Economic Restructuring - PowerPoint PPT Presentation


  • Operating a Commercial Revitalization Program with the Main Street Approach

  • Understanding Main Street

    What happened to Main Street?

  • Vehicle-aholics

  • Then Came

  • The Four Points of the Main Street ApproachDesignOrganizationPromotionEconomic RestructuringSafety & Cleanliness

  • Urban Neighborhood IssuesMulti-cultural issues

    More Image problems- Real and Perceived

    Fewer local volunteers

  • Neighborhood Main Street InitiativeResults of Demonstration$31 million in public and private investment200 net new businesses835 new jobsImproved PerceptionsSense of Pride and Place

  • Why Main Street WorksThe 8 Guiding PrinciplesComprehensive Incremental Self-Help PartnershipsAssets Quality Change Implementation

  • StakeholdersBusiness Owners/ Merchant OrgsProperty ownersResidentsConsumersCity StaffOther Public AgenciesNon-Profit OrgsCivic Orgs

    ProfessionalsBankersEcon Dvlpmt organizationsSchoolsMediaChamber of CommerceArtistsOther

  • Main Street ApproachOrganization

  • Four Point ApproachDESIGNCoordinate efforts to improve the physical appearance of individual businesses and the Main Street area as a wholePublic ImprovementsStreetscape Improvements Cultural Arts Banners Park improvements Bus Shelters, etc.Historic PreservationBuilding RestorationHistoric MarkersFaade ImprovementsMatching GrantsDesign Assistance

  • Four Point Approach DesignFaade Improvements

  • Wrong message

  • Beautification ProjectsPublic ArtInvolve communityCommunity Buy-InMaintenance Plan

  • Neighborhood Context

  • Historic context

  • Main Street ApproachSafety and CleanlinessEnhance the Public Safety and Cleanliness of the Main Street areaSafety Constructive relationship with Police & with service agenciesCleanlinessYouth Ambassadors Clean-up EventsImproved Trash CansEducation

  • Safety and Cleanliness

  • Main Street ApproachPromotionMarket the commercial district creating an identity that residents are proud of and that helps local businesses succeedImage EnhancementBusiness DirectorySigns and BannersRetail EventsSidewalk SalesA Taste of Special EventsCultural Festivals

  • Special EventsDia de los Muertos Fruitvale Festival

  • Main Street ApproachEconomic RestructuringStrengthen and broaden the economic base of the neighborhood commercial districtMarket AnalysisCommunity Market StrategyCustomer Surveys, etc.Business AssistanceGroup WorkshopsOne-on-one business assistanceBusiness AttractionOutreach ProgramSpace Locator Service

  • Niche Opportunities & Constraints

  • Business/Property owner educationSeminarsOne-on-onesOther types of Communication

    Four Point Approach Economic Restructuring

  • Urban Success FactorsFundingUnified organizationDedicated, pro-active ManagerProgram acts as a BridgeAction Plan Tangible accomplishments

    Introduction Lisa King, SFRA (3 min)Main Street is a revitalization toolLISC has helped Oakland and Richmond develop Main Street programs in their neighborhood commercial districts.Could be a strategy in places like Bayview, 6th Street, etc.Challenge of working together across departments

    Round Robin Name, Department, What do you know about Main Streets? What is your question/What do you want to understand better? (5 min)


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