CURRICULUM BACHELOR OF ARTS IN MASS COMMUNICATION

Incoming 1st Year Effectivity:

SY 2014– 2015 Document Code:

QR – AAD - 002 Revision No.: 00 Issue No.: 01 Date Issued: 12 March 2014

Prepared by:

DOROTHY JEAN L. FIGUEROA

Reviewed by:

RIVIERA G. GUIYAB

Approved by:

ALMA V. DELA CRUZ, Ph.D. This is a controlled document. Revision of this document should undergo the standard procedure. The original copy of this document is located at the office of the Academic Affairs Department (AAD). The user should secure the latest revision of this document from the AAD office. 1/7

PROGRAM DESCRIPTION

The Bachelor of Arts in Mass Communication is designed to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on media professions. It aims to produce graduates who will be professionally competent, morally upright, and socially responsible contributors to national development.

The curriculum is based on the standards set by the Commission on Higher Education (CHED) and is benchmarked from the curricula of leading academic institutions, national and international, offering similar programs.

PROGRAM OBJECTIVES

The program leading to the degree of Bachelor of Arts in Mass Communication has the following objectives: 1. To train students to acquire knowledge and skills in planning, managing and evaluating

communication programs; 2. To enable students to obtain a comprehensive knowledge and deep understanding of the field

of communication in order for them to design and produce multimedia (print, broadcast, audiovisual and electronic) outputs;

3. To enable students to acquire the theoretical and practical skills needed to design, manage and evaluate communication campaigns;

4. To enable students to design media-based learning systems, and conduct communication media research;

5. To enable students to get a broad liberal education in the arts and letters, social sciences and philosophy, natural science and mathematics.

6. To enable students to develop the cultural sensitivity, ethical responsibility, and social consciousness needed to become upright citizens of the Philippines and the world.

CAREER PATH

The graduates of Bachelor of Arts in Mass Communication may find employment as: • public and corporate communication/information officers; • communication researchers/analysts; • communication/media planners and managers; • program/project development officers; • public relations and advertising practitioners • media practitioners; • learning system designers; • multimedia designers, and allied/related professions.

CURRICULUM BACHELOR OF ARTS IN MASS COMMUNICATION

Incoming 1st Year Effectivity:

SY 2014– 2015 Document Code:

QR – AAD - 002 Revision No.: 00 Issue No.: 01 Date Issued: 12 March 2014

Prepared by:

DOROTHY JEAN L. FIGUEROA

Reviewed by:

RIVIERA G. GUIYAB

Approved by:

ALMA V. DELA CRUZ, Ph.D. This is a controlled document. Revision of this document should undergo the standard procedure. The original copy of this document is located at the office of the Academic Affairs Department (AAD). The user should secure the latest revision of this document from the AAD office. 2/7

PROGRAM STRUCTURE FIRST YEAR ATTENDANCE First Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

ENGL 101 Communication Skills 1 3 0 3 MATH 101 College Algebra 3 0 3 HUMA 101 Philosophy of Man with Loic and Critical thinking 3 0 3 SSCI 101 Society & Culture with FP/DA & Prevn/HIV/SARS Prevn 3 0 3 COMP 101 Knowledge Work Software and Presentation Skills 2 1 3 ETHNS 101 Euthenics 1 1 (1) 15 Second Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

ENGL 102 Communication Skills 2 3 0 3 ENGL-101 FILI 101 Komunikasyon sa Akademikong Filipino 3 0 3 NSCI 101 General Chemistry 3 1 4 PSYC 101 General Psychology 3 0 3 MATH 200 Statistics and Probability 3 0 3 COMP 111 Introduction to Information Systems 2 1 3 COMP-101 ETHNS 102 Euthenics 2 1 (1) 19 Third Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

ENGL 200 Speech Communication 1 2 1 3 ENGL-102 FILI 102 Pagbasa at Pagsulat Tungo sa Pananaliksik 3 0 3 FILI-101 PSCI 102 Politics and Governance with Philippine Constitution 3 0 3 MCOM 202 Introduction to Communication Media 3 0 3 NSCI 151 Science Elective: Science, Technology and Society 3 0 3 NSCI 111 College Physics 1 3 1 4 MATH-101; MATH-110 PHYED 101 Physical Fitness 2 0 (2) NSTP 101 National Service Training Program 1 (3) 19

CURRICULUM BACHELOR OF ARTS IN MASS COMMUNICATION

Incoming 1st Year Effectivity:

SY 2014– 2015 Document Code:

QR – AAD - 002 Revision No.: 00 Issue No.: 01 Date Issued: 12 March 2014

Prepared by:

DOROTHY JEAN L. FIGUEROA

Reviewed by:

RIVIERA G. GUIYAB

Approved by:

ALMA V. DELA CRUZ, Ph.D. This is a controlled document. Revision of this document should undergo the standard procedure. The original copy of this document is located at the office of the Academic Affairs Department (AAD). The user should secure the latest revision of this document from the AAD office. 3/7

SECOND YEAR ATTENDANCE First Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

ENGL 210 Speech Communication 2 2 1 3 ENGL 200 FILI 103 Masining na Pagpapahayag 3 0 3 FILI-102 MCOM 203 Introduction to Communication Theory 3 0 3 ENGL-101; ENGL-102 MCOM 212 Journalism Principles and Practices 3 0 3 MCOM-101 ECON 101 Principles of Economics with Agrarian Reform & Taxation 3 0 3 COMP 121 Introduction to the World Wide Web 2 1 3 COMP-111 18 Second Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

ENGL 220 Speech Communication 3 2 1 3 ENGL 210 MCOM 302 Media and Society 3 0 3 MCOM-121 MCOM 314 Introduction to Development Communication 3 0 3 ENGL-301; MCOM111 MCOM 204 Introduction to Communication Research 3 0 3 MCOM-111

MCOM 500 Communication-related Elective 1: Broadcast Journalism Principles and Practices 3 0 3 NONE

COMP 131 Current Trends in IT 2 1 3 COMP-121 PHYED 111 Rhythmic Activities 2 0 (2) NSTP 102 National Service Training Program 2 (3) NSTP-101 18 Third Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

ENGL 311 Philippine Literature 3 0 3 PSCI 101 Philippine History, Politics, Governance & Constitution 3 0 3 MCOM 312 Advertising Principles and Practices 3 0 3 MCOM-121;MCOM 203

SSCI 511 Social Science/Humanities Elective 1: Human Resource Economics 3 0 3 ECON 101; SSCI 101

MCOM 521 Communication-related Elective 2: Information/Communication Campaigns 3 0 3 NONE

SSCI 521 Social Science/Humanities Elective 2: International Monetary Economics 3 0 3 SSCI 511

18

CURRICULUM BACHELOR OF ARTS IN MASS COMMUNICATION

Incoming 1st Year Effectivity:

SY 2014– 2015 Document Code:

QR – AAD - 002 Revision No.: 00 Issue No.: 01 Date Issued: 12 March 2014

Prepared by:

DOROTHY JEAN L. FIGUEROA

Reviewed by:

RIVIERA G. GUIYAB

Approved by:

ALMA V. DELA CRUZ, Ph.D. This is a controlled document. Revision of this document should undergo the standard procedure. The original copy of this document is located at the office of the Academic Affairs Department (AAD). The user should secure the latest revision of this document from the AAD office. 4/7

THIRD YEAR ATTENDANCE First Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

ENGL 312 World Literature 3 0 3 MCOM 402 Communication Media Laws and Ethics 3 0 3 3RD YEAR STANDING HUMA 111 Art Appreciation 3 0 3 MCOM 313 Broadcasting Principles and Practices 3 0 3 MCOM-121 MCOM 531 Communication-related Elective 3: Introduction to Film 3 0 3 NONE

SCCI 531 Social Science/Humanities Elective 3: Comparative Economic Systems 3 0 3 ECON 101

PHYED 121 Individual/Dual Sports 2 0 (2) 18 Second Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

SSCI 111 Life & Works of Jose Rizal 3 0 3 MCOM 411 Communication Management and Entrepreneurship 3 0 3 3RD YEAR STANDING MCOM 315 Intro. to Information & Communication Technology 3 0 3 MCOM 203

MCOM 541 Communication-related Elective 4: Introduction to Media Writing 3 0 3 MCOM 314

MCOM 561 Communication-related Elective 5: Organizational Communication 3 0 3 NONE

SSCI 541 Social Science/Humanities Elective 4: Philippine Foreign Relations 3 0 3

PSCI 101’ PSCI 102; SSCI 101

PHYED 131 Team Sports 2 0 (2) 18 Third Trimester SUBJECT

AREA CAT. NO. COURSE TITLE LEC

UNIT(S) LAB

UNIT(S) UNIT(S) PRE-REQUISITES

MCOM 421 Practicum 6 0 6 GRADUATING

MCOM 571 Communication-related Elective 6: Radio & Television Production 3 0 3 3RD YR. STANDING

SSCI 551 Social Science/Humanities Elective : International Laws 3 0 3 PSCI 101; PSCI 102

MCOM 401 Research Writing 3 0 3 MCOM-400 15 Total Academic Units 158

CURRICULUM BACHELOR OF ARTS IN MASS COMMUNICATION

Incoming 1st Year Effectivity:

SY 2014– 2015 Document Code:

QR – AAD - 002 Revision No.: 00 Issue No.: 01 Date Issued: 12 March 2014

Prepared by:

DOROTHY JEAN L. FIGUEROA

Reviewed by:

RIVIERA G. GUIYAB

Approved by:

ALMA V. DELA CRUZ, Ph.D. This is a controlled document. Revision of this document should undergo the standard procedure. The original copy of this document is located at the office of the Academic Affairs Department (AAD). The user should secure the latest revision of this document from the AAD office. 5/7

COMPARISON WITH CHED MINIMUM REQUIREMENT

CHED MINIMUM REQUIREMENT AMACC COURSES

CHED COURSE TITLE CREDIT UNITS

SUBJ AREA

CAT. NO. AMACC COURSE TITLE CREDIT

UNITS A. GENERAL EDUCATION 63 65 Languages and Literature 24 30 English 9 9 ENGL 101 Communication Skills 1 3 ENGL 102 Communication Skills 2 3 ENGL 200 Speech Communication 1 3 ENGL 210 Speech Communication 2 3 ENGL 220 Speech Communication 3 3 Filipino 9 9 FILI 101 Komunikasyon sa Akademikong Filipino 3 FILI 102 Pagbasa at Pagsulat Tungo sa Pananaliksik 3 FILI 103 Masining na Pagpapahayag 3 Literature 6 6 ENGL 311 Philippine Literature 3 ENGL 312 World Literature 3 Mathematics and Natural Sciences 15 17 Mathematics 6 6 MATH 101 College Algebra 3 MATH 110 College Trigonometry 3 Natural Sciences 6 8 NSCI 101 General Chemistry 4 NSCI 111 College Physics 1 4 Science Elective 3 3 NSCI 151 Science, Technology and Society 3 Humanities and Social Sciences 18 18 Humanities 6 6 Arts HUMA 111 Art Appreciation 3 Philosophy HUMA 101 Philosophy of Man 3 Social Sciences 12 12 Basic Economics (with Tax & Agr’n Reform) ECON 101 Prin. of Econ. w/ Agrarian Reform & Taxation 3 General Psychology PSYC 101 General Psychology 3 Politics and Governance (w/ Phil Constitution) PSCI 102 Politics and Governance with Phil Constitution 3 Society and Culture (with Family Planning) SSCI 101 Society & Culture w/ FP, DA & HIV/SARS Prev’n 3 Mandated Courses 6 6 Life and Works of Rizal SSCI 111 Life & Works of Jose Rizal 3 Philippine History PSCI 101 Phil History, Politics, Governance & Consti 3 B. INSTITUTIONAL REQD COMP COURSES 12 COMP 101 Knowledge Work Software and Presentation Skills 3 COMP 111 Introduction to Information System 3 COMP 121 Introduction to the World Wide Web 3 COMP 131 Currents Trends in IT 3

CURRICULUM BACHELOR OF ARTS IN MASS COMMUNICATION

Incoming 1st Year Effectivity:

SY 2014– 2015 Document Code:

QR – AAD - 002 Revision No.: 00 Issue No.: 01 Date Issued: 12 March 2014

Prepared by:

DOROTHY JEAN L. FIGUEROA

Reviewed by:

RIVIERA G. GUIYAB

Approved by:

ALMA V. DELA CRUZ, Ph.D. This is a controlled document. Revision of this document should undergo the standard procedure. The original copy of this document is located at the office of the Academic Affairs Department (AAD). The user should secure the latest revision of this document from the AAD office. 6/7

CHED MINIMUM REQUIREMENT AMACC COURSES

CHED COURSE TITLE CREDIT UNITS

SUBJ AREA

CAT. NO. AMACC COURSE TITLE CREDIT

UNITS C. CORE COURSES 15 15 MCOM 202 Introduction to Communication Media 3 MCOM 203 Introduction to Communication Theory 3 MCOM 204 Introduction to Communication Research 3 MCOM 302 Media and Society 3 MCOM 402 Communication Media Laws and Ethics 3 D. REQUIRED COURSES 18 18 MCOM 312 Advertising Principles and Practices 3 MCOM 313 Broadcasting Principles and Practices 3 MCOM 411 Communication Management & Entrepreneurship 3 MCOM 315 Intro to Information & Communication Technology 3 MCOM 314 Introduction to Development Communication 3 MCOM 212 Journalism Principles and Practices 3

E. ELECTIVES 33

33 Communication-Related Electives 18 MCOM 500 Broadcast Journalism Principles and Practices 3 MCOM 521 Information/Communication Campaigns 3 MCOM 531 Introduction to Film 3 MCOM 541 Introduction to Media Writing 3 MCOM 561 Organizational Communication 3 MCOM 571 Radio & Television Production 3 15 Social Science/Humanities Electives 15 SSCI 511 Human Resource Economics 3 SSCI 521 International Monetary Economics 3 SSCI 531 Comparative Economic Systems 3 SSCI 541 Philippine Foreign Relations 3 SSCI 551 International Laws 3 F. THESIS/SPECIAL PROJECT & INTERNSHIP 6 9 MCOM 401 Research Writing 3 MCOM 421 Practicum 6 F. MISCELLANY COURSES 14 (16) Physical Education 8 PHYED 101 Physical Fitness (2) PHYED 111 Rhythmic Activities (2) PHYED 121 Individual/Dual Sports (2) PHYED 131 Team Sports (2) National Service Training Program 6 NSTP 101 National Services Training Program 1 (3) NSTP 102 National Services Training Program 2 (3) ETHNS 101 Euthenics 1 (1) ETHNS 102 Euthenics 2 (1)

TOTAL ACADEMIC UNITS: 135 158

With Miscellany Courses 149 174