Opticon 2015-Testing Your Boundaries

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1. #opticon2015 Testing Your Boundaries: Lessons Learned from Testing in International Markets Tim Ash CEO, SiteTuners @tim_ash tim@sitetuners.com Kevin Flynn Global Publishing Lead, Motorola @kevy kevynn65@gmail.com Tania Shershin Global Product Analytics Director, HomeAway @taniaisabella tshershin@homeaway.com Jose Uzcategui Analytics + Optimization Lead, ASICS @joseuonline ask@me.later 2. #opticon2015 Kevin Flynn Global Publishing Lead, Motorola 3. Body text Global Product CTA Test Body text goes here. 4. #opticon2015 Presenter Name Presenter Title, Company @twitter email@email.com Presenter Name Presenter Title, Company @twitter email@email.com Presenter Name Presenter Title, Company @twitter email@email.com Hell! Hello moto how are you today, I hope well and g ood! Our brand team at the time, had Design yours as our main CTA to the Motomaker customization ! tool for Moto X. It didnt resonate with me, so I decided to test it vs Customize yours and Build yours! 5. #opticon2015 Tania Shershin Global Product Analytics Director, HomeAway 6. Bundles Test US and Portugal 7. USBundlesTest:CONTROL Control 8. USBUNDLESTest:Variation Test Test Front! Test Cards Flipped! w/ additional detail! 9. PT BUNDLES Test: Control Control 10. PT BUNDLES Test: Variation Test 11. BundlesTestRecap Hypothesis The bundles page is the second step in our cart in which homeowners select additional products Changing layout/design of the bundles page will result in more bundle sales, and thereby increase Sales Per Visit Results Success in the US, but all EU markets showed decline in both key metrics This is likely due to dierent product oerings in other markets Takeaways Create dierent bundles page for EU v US while product oerings continue to vary 12. #opticon2015 Jose Uzcategui Analytics + Optimization Lead, ASICS 13. #opticon2015 14. #opticon2015 15. #opticon2015 SUMMARY The prominent value proposition of free shipping increased ecommerce conversion rate in two major markets, as expected. Surprisingly, it didnt make a dierence for Australia or UK*. 16. #opticon2015 Testing Your Boundaries: Lessons Learned from Testing in International Markets Tim Ash CEO, SiteTuners @tim_ash tim@sitetuners.com Kevin Flynn Global Publishing Lead, Motorola @kevy kevynn65@gmail.com Tania Shershin Global Product Analytics Director, HomeAway @taniaisabella tshershin@homeaway.com Jose Uzcategui Analytics + Optimization Lead, ASICS @joseuonline ask@me.later