Oracle Business Intelligence SEO

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Oracle BI Standard Edition One The Right BI Foundation for the Emerging Enterprise

Copyright © 2007, Oracle and / or its affiliates. All rights reserved.

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Program Agenda

• The Business Intelligence Opportunity• Oracle Business Intelligence SE 1

• BI Server• BI Publisher• Interactive Dashboards• Answers

• Packaging• Pricing• Call to Action


Business Intelligence is the #1 Priority“…the most important technology in 2007 is business intelligence”

Source: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007


’08 BI Spending: Largest Growth in SMB

Expected Spending on Business Intelligence and Information Infrastructure Software by Company Size, 2008

Source: Gartner (August 2007)

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Reality of Small / Medium Businesses

• Packaged solution

• Easy to use

• Capable of producing all typesof reports

• Easy to install and configure

• SMB-level pricing

What is Needed

• SMBs need all types of reporting too

• Silos of data and “spreadsheet hell”

• Deja vu: “The Fact Gap”

• Software is too expensive and complicated for SMBs

Business Pains

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SMB BI Pains Practical consequence of an evolving IT infrastructure

• “Have data, but lack insight” : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively.

• No “big picture”: Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships.

• “Manual BI processing….:” Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management; process repeated for updates.

• Time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals.

• Information is not timely, consistent, or reliable.

• “After-the-fact” insight: Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.


Proven, Leading ComponentsLeader in BI, ETL, and Data Warehousing

Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

BI Platforms Magic Quadrant, Q1 07

Enterprise ETL Forrester Wave, Q2 07

Data Warehousing Magic Quadrant, Q2 06


Oracle BI Standard Edition OneThe Right BI Foundation for the Emerging Enterprise

• Complete BI system in a box

• Based on Proven, Leading Components

• Attractively Priced for Smaller Deployments

• Ready to Grow with Your Business• Flexible deployment options• Seamless upgrade to enterprise versions


Oracle BI Standard Edition One A Complete BI System

Range of BI Information

Delivery Tools

Unified BI Metadata and

Shared Services

ETL and Data Mart for Data Consolidation

Oracle BI Interactive Dashboards

Oracle BI Answers(Ad Hoc Analysis)

Oracle BI Publisher(Reporting / Publishing)

Oracle Database

Oracle Warehouse Builder (ETL)

Oracle BI Server • Simplified business view and unified BI metadata

• Calculation and integration engine

• Optimized data access

Data Sources

Main Database

Excel Files

Data Sources

OtherSystems

Oracle BI ServerSimplified, Powerful, Intelligence Across Sources

Open SQL Interface

Oracle BI EE Presentation Services

Other 3rd Party Tools

• Oracle BI Server

Native RDBMS• Oracle• SQL Server• DB2• Teradata

ODBC

Multi-dimensional• XMLA• Oracle OLAP Option• MS Analysis Services• SAP BW

Other• XML,• Excel• Text

• Simplified Business View• Unified Metadata• Intelligent Caching• Advanced calculations• Aggregate navigation & creation• Federated query and integration • Optimized SQL / function shipping

• Simplified business model view

• Advanced calculation & integration engine

• Intelligent request generation and optimized, distributed data access

• Mission critical scalability and performance

• Foundation for all OBIEE presentation services

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• True “pixel-perfect” reporting and publishing • Report layout using familiar tools (e.g. Word, Adobe)• Single product for all document needs – invoices,

checks, financial statements, government forms, etc.

Oracle BI Publisher

Information Delivery CapabilitiesReporting, Dashboards, and Ad Hoc Analysis

• Live, intuitive, personalized dashboards• Powerful dashboard to dashboard navigation and

dynamic, event-driven guided analytics• Simple yet powerful intelligence for anyone

Oracle InteractiveDashboards

Oracle Answers

• Powerful ad-hoc analysis via 100% Web UI• Create & modify charts, pivots and dashboards • True business user self sufficiency via intuitive,

simplified business model

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BI Publisher High-Fidelity ReportingOne Solution for All Document Needs

Employee Forms

Order Forms

Invoices

Operational Reports

Correspondence

Financial Statements

Checks

Purchase Orders

Labels / Bar Codes

Collateral

Government Forms

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Oracle Interactive DashboardsThe Most Usable Intelligence Interface

• Fully interactive, with unrivaled ease of use characteristics

• Personalised to the most detailed level

• “Traditional BI” historical Key Performance Indicators etc, plus live, real-time data access

Personalized, actionable intelligence for the broadest audiences

o Liveo Real-timeo Fully Interactive

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Oracle AnswersSelf-service Insight Tool

• Full ad hoc analysis, pivot tables, and report creation

• Drag and drop report and dashboard authoring

• Users shielded from complexity and structure of underlying data structures• Ensures highest ease of use

• Lowering the workload on IT support

• Easily save reports back into Intelligence Dashboards

Providing true self-service access to information - users can get real-time answers to business questions

Ad Hoc Analysis

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BI ServerAnswers (Ad Hoc)DashboardsBI PublisherDatabase SE OneOracle Warehouse Builder

•$1,200 per user

•Max 50 users and 2 CPUs

•Use of BI Server restricted to included Oracle database + one other database + unlimited flat files

Oracle BIStandard Edition OneSE1

Oracle BI Standard Edition One PricingEnterprise-Quality BI for an SMB Price

Note: Pricing as of July 17, 2008. Refer to Oracle Price List for current Oracle pricing.

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Call to Action

1. Watch remaining Oracle 1-Click product overviews

• Understand core value propositions• Understand key features & functions• Understand pricing & packaging

2. Talk to your VAD about Oracle’s Remarketer Program

3. For more information:• http://www.oracle.com/goto/remarketer• http://partner.oracle.com


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