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© 2017 TM Forum | 1 Orange Polska transformation towards software driven company Orange Polska Rafał Dziedzic, Director of Technological Transformation Strategy Sebastian Nowosielski, Virtualization Transformation Strategy Agency Konrad Gawda, Advanced Services Expert

Orange Polska transformation towards software … Polska transformation towards software driven company ... fixed data** Almost 50% Convergence ... Friendly User Test with OPL Customer

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© 2017 TM Forum | 1

Orange Polska

transformation

towards software

driven company

Orange PolskaRafał Dziedzic, Director of Technological Transformation Strategy

Sebastian Nowosielski, Virtualization Transformation Strategy AgencyKonrad Gawda, Advanced Services Expert

© 2017 TM Forum | 2

66% CAGR mobile*

29% CAGR fixed data**

Almost 50% Convergence

Surge in

Internet of

ThingsSimplicity Security

* Cisco

** analysys mason

*** Company’s estimations

and the market is full of opportunities

Customer needs are evolving

traffic in Poland

2014-2019

of streaming in total

mobile usage and

growing

driven by growing number

of connected devices per

household

>58% CAGR

wearables market***

in Poland 2014-2018

customers appreciate

simple solutions

emerges as top

customer need

© 2017 TM Forum | 3

Orange Polska Market Strategy

Consumer market: strategy centred

around household

Bundled households proposals

full-range of services to households

FTTH/VDSL

LTE/3G

Business market: push on

quality and new services

Smart connectivity

Smart securitySmart

Infrastructure

Smart workspace

Smartcollaboration

Customer

Experience

© 2017 TM Forum | 4

accompanied by technology transformation

New Customer Journeys

Virtual CPE Home LAN

IoT/Smart Home NG Multimedia

API Smart Energy

SD WAN Orange Dialer

AI/Customer Mobile Connect

Cu

sto

me

rJ

ou

rney

Tra

ns

form

ati

on

CAPEX/OPEX savings Mobile traffic

growth

Automation of Operations, Auto-scaling

Rapid growth of connecteddevices (IoT)

All-IP

5G (TBC)

NFV/SDN (On-Demand)

Te

ch

no

log

y

Tra

ns

form

ati

on

Resilientservices

Open for bundling 3-party services

Try-and-buyexperience

Digital Online access

High network customization

On-demandinstant deployment of End to End services

© 2017 TM Forum | 5

Do we constrain our thinking to „regular telco”?

IT / OTT approach to core telco services

New

Operating

Model

Innovation

towards

IT / OTT

Perfectly sufficient from

short- to mid-term perspective

Momentum must not be

missed to secure long-term

„We are entering an era when everything and everyone will potentially have a digital

identity and be connected by a global network. This will lead to the virtualization of

devices, homes, enterprises and the networks that connect them to the services they

consume. This in turn will give rise to a new global-local socio-economic order, where

digital services are offered globally and tailored and delivered locally.”

Marcus Weldon, President of Bell Labs, Future X Network, 2016

Telco

services

© 2017 TM Forum | 6

NFV/SDN Program

Strategy

Architecture

Operational

Model

Financial

ModelVendor

Management

Legal

&Regulations

Orange Group

communication

& cooperation

Team

Evolution

Implementation

Projects,

PoC, trials

Strategic key pillars

▪ Business & new services

▪ Technology transformation

▪ OPL transformation

▪ Orange Group & Global trends

Key success factors

▪ Transversal program structure

▪ Balance between stakeholders

▪ All parts of organization involved (technology, HR, legal, regulations, business, financial)

© 2017 TM Forum | 7

Things to keep in mind

world

current

▪ Incomes – Polish market

▪ Incomes – in Group

▪ Experts team

▪ Knowledge-base

▪ Orchestration

▪ Arch. framework

▪ Operational model

Team

evolution

Smooth

Transition

Secure the

Vision

Business

Continuity

CHALLENGES

© 2017 TM Forum | 8

Hints for the next steps

Along with advancements, we expect our focus to

move towards creating new offers that in the end

will address user needs

Offer

User needs

world

current

© 2017 TM Forum | 9

VNF Manager VNF Manager

VNF Manager

OPEX savings and protected & new revenues are main drivers

CAPEX savings – not the key to transformation

CPEradio

siteLAN

Ma

in a

rea

of

tra

nsfo

rmation

Min

ima

l im

pa

ct o

n

Ca

pe

x

Excludes radio spectrum, IT systems and IT infrastructure

Core Network

Convergent

Network

Optical Network

and Fixed Access

Network

CPE

Radio Access

Network

of 2016 OPL

CAPEX

30%

of 2016 OPL

CAPEX

70%

© 2017 TM Forum | 10

Initial Focus on Customer Care Use-Case

vCPE (B2C) Trial

Expected Benefits

▪ Simplification of network

▪ Scalability

▪ Capex/Opex savings

▪ Customer self care

▪ Personalized services

▪ New services

Internal Customer

▪ Remote configuration and testing

Services New Revenues

▪ “Orange store” try & buy, on-demand security services, Multi-site Home VPN

Customer Care Opex Optimization

internetIP/MPLS

Core network

Multi services

IP/MPLS

Backhaul

BRG

FunBox 3

Network ControllerSDN/NFVI Gateway

OpenStack

IPv4/IPv6 Overlay

GRE/VxLAN/VPN/etc…

SelfCare applicationsOrchestrator

© 2017 TM Forum | 11

Zero touch

CPE

Friendly User Test with OPL Customer

SD VPN (B2B) Trial

Check market response

▪ Assess Polish market potential

▪ Gain knowledge about consumer value perception

▪ Get and customer’s feedback on new VPN service features

Services New Revenues

▪ Virtual Private Networks

▪ Security VNFs

Site to site

connection

Zero touch

CPE

On demand

options

Self-service portal

(order, activate, configure, monitor)

Internet

access

Orange

orchestrator

Orange SDN

controller

NFV POP

local

internet

Orange

networklocal

internet

NFV POP

Expected Benefits

▪ Revenue and less churn - better offer

▪ OPEX savings - automated processes

▪ New business models possible

▪ New services’ palette

▪ Shorter time to resolve common problems

Internal Customer

© 2017 TM Forum | 12

Two approaches to NFV

Strategic: define target

architecture, masterplan

Bottom-up: driven by

current needs

Ensure we meet in one point by

animating Trials and Quick Wins;

collect and distribute feedback

manual virtualization

backup-restore procedure

target NFVarchitecture

automation

© 2017 TM Forum | 13

No agreement between units = blocking point

NGPoPsBC

negativeinfra. islands

PoCs, trials,

deployments

PoCs, trials,

deployments?

Agreement between units

cloud pricing

model

cloud hw

selection

responsible unit

selected

Changes in Orange Polska structure made to

address this (IT infra. in Network unit)

No agreement between units

© 2017 TM Forum | 14

ECOMP / ONAP evolution

ECOMP ONAPinitial

ONAP1.0

OPEN-O

Open

ECOMP

Initial code published in

ONAP was based on

OpenECOMP,

architecture.

It still evolves.

(since ~2015) April 2017 November 2017(Jan/Feb 2017)

November 2016

© 2017 TM Forum | 15

Brains for NFV – ONAP example

DesignDescription, Policies

MonitorMetrics, Events

ExecuteInventory,

Orchestration, Control

ONAP install

ONAP maintenance

HEAT

file ▪ ONAP closed loop is one thing

▪ Installing and maintaining ONAP is

another one

• as with any open source: buy Enterprise

edition with support (traditional approach for

telco)

• or develop and support by yourself

© 2017 TM Forum | 16

Business models are changing

Run RFPs with vendorsoffering new models

Collect classic and new vendors, talk together to find win-wins

© 2017 TM Forum | 17

Take-aways

▪ OTT Momentum must not be missed to secure long-term

▪ Prepare for future user needs

▪ Business models are changing

▪ Fiber deployment is crucial (low latency, high throughput), intelligence can be moved from Customer Premise to the Provider Network

▪ Ensure services quality & availability requirements e.g. geographic redundancy

▪ An initial investment in a few Points of Presence is needed, otherwise it may be difficult to achieve positive business cases for individual network functions or platforms

▪ Focus on OPEX and revenues instead of CAPEX

▪ Strategic and Bottom-up approaches – make them meet

▪ New skills and organizational model

© 2017 TM Forum | 18

Thank you