Orange

T-Mobile

Storytelling

Shop Existing

Brand Ambassador

sparQ Interior Design

Concept

Design Concept

•British Accents

•Warm

•Sense of Service

•Charismatic

•+Uniform design

British Accents

British Accents : Julien Opie

Sense of Service and Teamwork

Shop Style : Modern Nostalgic

Shop Style : Modern British Eclectic

Questions

1. 4Ps2. Current Problems > Service, How to improve?3. More activities in the shop? waiting area... a. Coffee shop b.Bookstore c. Hot Spot Cafe’ d.Music Booth e.Selective Gadget Shop d. Etc...4. Criteria for a Telephone shop

5. How (much) ‘SparQ’ change the way people live?6.What is ‘SparQ’s Culture?