oregoncraftbeermonth.com

JULY•2010

OREGONCRAFT BEER MONTH

oregoncraftbeermonth.com

OREGON CRAFT BEER MONTH

WATER

Oregon Beer History

OCBM Kickoff and Toast

Daily Brewery Tours

OCBM Collector’s Buttons

MALT

Oregon Brewer’s Guild Listings

Portland Metro Map

Oregon State Map

HOPS

Beerdar iPhone App.

Enjoying Great Beer

Flavor Wheel

YEAST

Tasting Notes

4

5

8

10

11

12

13

20

22

24

25

26

28

30

31

oregonbeer.org

4

WATERWater comprises more than 90% of beer. In the past, the mineral content of water influenced greatly the flavor of the inal beer and was specific to the region of the earth from which it came. Today, almost any water can be chemically adjusted to create the exact style of beer desired, although pure water supplies are still prized greatly.

oregoncraftbeermonth.com

5

Significant numbers of immigrants from all over the country began to move to the Oregon Territory in the 1840s. It wasn’t long before they had a thirst for beer, so when German brewer Henry Saxer arrived in 1852, tasted the clear, soft water from the nearby mountains and recognized the prime hop and grain growing potential, he started brewing.

Fellow immigrant Henry Weinhard opened his brewery in 1856. For the next 50 years the new residents of the young state enjoyed the fresh, traditional German lagers brewed by Weinhard and other brewers. In 1888 Henry offered to send beer through Portland fire hoses to the dedication of the Skidmore Fountain a dozen blocks away near the waterfront. But the City’s valuable fire hoses would have run close to Portland’s seedy Skid Row, and civic leaders feared that the rough district’s thirsty residents would puncture the hoses for a free drink.

Things changed when Oregonians voted to ban alcohol in 1914, five years before the 14th Amendment established a national prohibition. Weinhard’s City Brewery switched to soft drinks, non-alcoholic beer and fruit syrups and managed to survive the nineteen dry years until Congress repealed prohibi-tion in 1933. Along the way City Brewery merged with Portland Brewing Company, owned by Arnold I. Blitz. The resulting Blitz-Weinhard Brewery produced Oregon’s best-known beer all the way up to 1999.

OREGON BEER HISTORY//////////////CRAF T BREWING • 1852–PRESENT

oregonbeer.org

6

During the economic boom following WWII, beer suffered from the same move toward national production and distribution that put more processed foods on American dinner tables. By 1980, the number of breweries in the entire country had shrunk to just 80, “and the prediction was that there would only be ten left by 1990,” said beer brewer and writer Fred Eckhardt. But American palates were in revolt.

The social upheaval of the counter culture included the rejection of bland, processed, industrial food, and the college students of the 1960s were starting families and looking for alternative ways of living.

In Portland, a group of college friends started Genoa, an Italian restaurant that didn’t even serve spaghetti. Young wine makers were planting Pinot Noir on the red clay hills fifty minutes south of Portland, and two brothers named McMenamin were satisfying a growing demand for beer with flavor with a dizzying array of imports at a little café called Produce Row.

Cartwright’s, Oregon’s first craft brewery, opened in 1980. Aptly called a microbrewery since the production was miniscule compared to the industrial producers, its beer didn’t attract a following and the brewery closed within a few years. But the response demonstrated that Oregon was ready for a different kind of beer, and when the state legislature made brewpubs legal in 1983, the brewers were ready.

Established winemakers Nancy and Dick Ponzi opened what would eventually become Bridgeport Brewing in an old

oregoncraftbeermonth.com

7

rope factory located in the industrial district in NW Portland. A few blocks away former home brewers Kurt and Rob Widmer were pouring their first batch of Altbier. Simultaneously, Mike and Brian McMenamin were opening Oregon’s first brewpub in the Hillsdale neighborhood in 1985.

The beer-friendly Oregon laws, a growing awareness of the high quality local ingredients, and a seemingly voracious thirst for well-made beer triggered a micro-boom in microbrew-eries. Full Sail opened in Hood River and became the first craft brewery in the Northwest to bottle its beers. What started as a small brewpub in Bend in 1988 evolved into Deschutes Brewery.

The first Oregon Brewers Festival in 1988 drew 15,000 people to sample 16 beers from 13 breweries under a big top tent in Portland’s Tom McCall Waterfront Park. By 1990, with more craft breweries and brewpubs per capita than any other city in the United States, Portland is proclaimed “America’s Microbrew Capital.” Unofficially, it’s Beervana.

Over the past few years, a new generation of brewers has emerged. Trained in the region’s larger craft breweries, they’re opening small, independent brew pubs and making unique, individualistic beers. Oregon’s now home to 87 breweries. There are over 140 places you can go to and drink an Oregon Brewed beer owned by an Oregon Brewery. You can pick up a six-pack of local craft beer at almost any grocery store, and you can try special, seasonal brews right where they are made. Come have a cold one.

oregonbeer.org

8

OCBM KICKOFF EVENTS////////////////JUNE 1ST, 2010 STARTING AT 6PM

OCBM Kick Off Party at 5:00pm OCBM Toasts at 6pm + 7:15pm 1515 SW Sunset Blvd, Portland, OR

OCBM Toast at 6pm8 Fourth St, HoodRiver, OR

Meet The Brewer & OCBM Toast at 6pm 844 Olive St, Eugene, OR

Full Sail Brewers Share Release at 5:30pm OCBM Toast 6pm 506 Columbia St, Hood River, OR

Meet The Brewer & OCBM Toast at 6pm 928 SE 9th Ave, Portland, OR

Evelyn Sunshine Imperial I.P.A. Release at 5pm 2944 SE Powell Blvd, Portland, OR

MCMENAMINS HILLSDALE

DOUBLE MOUNTAIN BREWERY & TAPROOM

EUGENE CITY BREWERY

FULL SAIL TASTING ROOM & PUB

GREEN DRAGON

HOPWORKS URBAN BREWERY

oregoncraftbeermonth.com

9

OCBM Toast at 6pm 5115 NE Sandy Blvd, Portland, OR

OCBM Toast at 6pm2327 NW Kearney St, Portland, OR

Maiden The Shade Release at 5pm OCBM Toast 6pm 272 Van Buren St, Eugene, OR

American Dream Ipa Release at 5:30pmOCBM Toast at 6pm206 SW Morrison St, Portland, OR

Chatoe Rogue Oregasmic Ale ReleaseOCBM Toast at 6pm 100 39th St, Astoria, OR and339 NW Flanders St., Portland, OR

Chatoe Rogue Oregasmic Ale ReleaseOCBM Toast at 6pm748 SW Bay Blvd, Newport, OR2320 OSU Dr, Newport, OR

LAURELWOOD PUBLIC HOUSE & BREWERY

LAURELWOOD NW PUBLIC HOUSE

NINKASI TASTING ROOM

ROCK BOTTOM RESTAURANT AND BREWERY

ROGUE ALES BREWERY (TWO LOCATIONS)

ROGUE ALES PUBLIC HOUSE (TWO LOCATIONS)

oregonbeer.org

10

CHATOE ROGUE HOPYARD IN INDEPENDENCE

DESCHUTES BREWERY

EUGENE CITY BREWERY

FULL SAIL BREWING CO.

GREEN DRAGON

ROGUE BREWER’S ON THE BAY

ROGUE BREWER’S ON THE BAY

Bus tours leave daily from Rogue Public House 1339 NW Flanders, Portland, OR

Guided brewery tours on the hour, noon-4pm 901 SW Simpson Ave, Bend, OR

Guided brewery tours at 4pm844 Olive St, Eugene, OR

Guided brewery tours on the hour, 1-4pm 506 Columbia St, Hood River, OR

Guided brewery tours at 1pm and 3pm 928 SE 9th Ave, Portland, OR

Guided brewery tours at 1pm, 3pm and 5pm 2320 OSU Dr, Newport, OR

Guided distillery tours at 2pm 1339 NW Flanders, Portland; 503-222-5910

DAILY BREWERY TOURS //////////////////////////LEARN HOW BEER IS MADE

Oregon Craft Beer Month Collector’s Bottlecap Buttons.

Collect all five at select events throughout July.

MALTED BARLEYBarley is a basic cereal grain not particularly good for milling into flour and making bread or bakery goods. But it is great for beer. There are three major types of barley. These are differentiated by the number of seeds at the top of the stalk. Barley seeds grow in two, four and six rows along the central stem. Oregon brewers traditionally prefer the two-row barley because it malts best and has a higher starch/husk ratio than four or six-row barley.

13

10 BARREL BREWING CO.

4TH STREET BREWING CO.

ALAMEDA BREWHOUSE

AMBACHT BREWING CO.

AMNESIA BREWING COMPANY

ASTORIA BREWING COMPANY

BARLEY BROWN’S BREWPUB

BEER VALLEY BREWING CO.

BEND BREWING CO.

BIG HORSE BREWERY

BILL’S TAVERN & BREWHOUSE

BLOCK 15 RESTAURANT & BREWERY

BREWERS UNION LOCAL 180

BRIDDGEPORT ALE HOUSE

BRIDGEPORT BREWPUB + BAKERY

CALAPOOIA BREWING CO.

OREGON CRAFT BREWERIES/////////////////////////OREGON BREWER’S GUILD LISTINGS

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

There are currently 63 brewing companies, operating 88 brewing facilities in Oregon. Of the 63 brewing companies, 59 are members of the Oregon Brewers Guild. There are 30 breweries operating within Portland city limits, more than any other city in the world. *Blue signifies Portland breweries.

14

CALDERA BREWING CO

CASCADE BREWING

CASCADE LAKES BREWING

CASCADE LAKES / 7TH ST BREWHOUSE

CASCADE LAKES BREWING / WEST GRUB

CASCADE LAKES BREWING / THE LODGE

CASCADE LAKES / TUMALO TAVERN

CREAMERY BREWPUB AND GRILL

DESCHUTES BREWERY

DESCHUTES BREWERY & PUBLIC HOUSE

DESCHUTES BREWERY & PUBLIC HOUSE

DOUBLE MOUNTAIN BREWERY & TAPROOM

ELLIOT GLACIER PUBLIC HOUSE

EUGENE CITY BREWERY

FORT GEORGE BREWERY + PUBLIC HOUSE

FULL SAIL BREWERY AT RIVERPLACE

FULL SAIL BREWING COMPANY

GOLDEN VALLEY BREWERY AND PUB

1 7

18

19

20

2 1

22

23

24

25

26

2 7

28

29

30

3 1

32

33

34

Even though Portland ranks 23rd in population for Metro areas in the United States, the Portland metro area is the largest craft brewing market in the country.

OREGON BREWERIES cont’d/////////////////////////OREGON BREWER’S GUILD LISTINGS

15

GREEN DRAGON BREWPUB

HAIR OF THE DOG BREWING COMPANY

HEATER ALLEN BREWERY

HOP VALLEY BREWING

HOPWORKS URBAN BREWERY

LAURELWOOD BREWPUB PDX AIRPORT

LAURELWOOD PIZZA CO.

LAURELWOOD PUB AND BREWERY

LAURELWOOD PUBLIC HOUSE NW

LUCKY LABRADOR BEER HALL

LUCKY LABRADOR BREWING

LUCKY LABRADOR PUBLIC HOUSE

MACTARNAHAN’S TAPROOM

MAX’S FANNO CREEK BREWPUB

THE MASH TUN BREWPUB

MCMENAMINS /BAGDAD THEATER

MCMENAMINS / BARLEY MILL PUB

MCMENAMINS / BLUE MOON TAVERN

MCMENAMINS / BOON’S TREASURY

MCMENAMINS / CRYSTAL BALLROOM

MCMENAMINS / EAST 19TH STEET CAFÉ

MCMENAMINS / EDGEFIELD

MCMENAMINS / FULTON PUB & BREWERY

MCMENAMINS / GRAND LODGE

MCMENAMINS / GREATER TRUMPS

35

36

3 7

38

39

40

4 1

42

43

44

45

46

4 7

48

49

50

5 1

52

53

54

55

56

5 7

58

59

16

MCMENAMINS / HIGH STREET BREWPUB

MCMENAMINS / HIGHLAND PUB & BREWERY

MCMENAMINS / HILLSDALE BREWERY

MCMENAMINS / HOTEL OREGON

MCMENAMINS / JOHN BARLEYCORNS

MCMENAMINS / LIGHTHOUSE BREWPUB

MCMENAMINS / MARKET STREET PUB

MCMENAMINS / MISSION THEATER

MCMENAMINS / NORTH BANK

MCMENAMINS / OAK HILLS BREWPUB

MCMENAMINS / OLD ST. FRANCIS SCHOOL

MCMENAMINS / RALEIGH HILLS PUB

MCMENAMINS / RINGLERS ANNEX

MCMENAMINS / RINGLERS PUB

MCMENAMINS / RIVERWOOD PUB

60

6 1

62

63

64

65

66

6 7

68

69

70

7 1

72

73

74

In 2007, Oregon breweries produced approximately 860,000 barrels of beer. That is equal to 285 million bottles of beer or 1.72 million kegs. Of that total, 308,000 barrels were sold in Oregon, or about 11.4 percent of the total beer consumed in Oregon – the highest percentage of local craft beer con-sumption in the country.

OREGON BREWERIES cont’d/////////////////////////OREGON BREWER’S GUILD LISTINGS

17MCMENAMINS / ROCK CREEK TAVERN

MCMENAMINS / ROSEBURG STATION

MCMENAMINS / ST. JOHNS THEATER & PUB

MCMENAMINS / THE RAMS HEAD

MCMENAMINS / THOMPSON BREWPUB

MCMENAMINS / WHITE EAGLE CAFÉ

MCMENAMINS / BACK STAGE BAR

MCMENAMINS / CEDAR HILLS

MCMENAMINS / CHAPEL PUB

MCMENAMINS / CORVALLIS

MCMENAMINS / GREENWAY PUB

MCMENAMINS / KENNEDY SCHOOL

MCMENAMINS / MALL 205

MCMENAMINS / MURRAY & ALLEN

MCMENAMINS / ON BROADWAY

MCMENAMINS / ON MONROE

MCMENAMINS / OREGON CITY

MCMENAMINS / SAND TRAP

MCMENAMINS / SHERWOOD

MCMENAMINS / SUNNYSIDE

MCMENAMINS / TAVERN & POOL

MCMENAMINS / WEST LINN

MIA & PIA’S BREWPUB

MIA AND PIA’S PIZZERIA & BREWHOUSE

MT. HOOD BREWING / ICE AXE GRILL

75

76

7 7

78

79

80

8 1

82

83

84

85

86

8 7

88

89

90

9 1

92

93

94

95

96

9 7

98

99

18

NEW OLD LOMPOC / 5TH QUADRANT

NEW OLD LOMPOC / HEDGE HOUSE

NEW OLD LOMPOC BREWPUB

NEW OLD LOMPOC / OAKS BOTTOM PUB

NINKASI BREWING CO

OAKSHIRE BREWING

OLD MARKET PUB & BREWERY

ONE HORSE TAVERN

OREGON TRAIL BREWING

PALE HORSE BREWING

PELICAN PUB & BREWERY

PHILADELPHIA’S STEAKS & HOAGIES

PHILADELPHIA’S STEAKS & HOAGIES

RAM RESTAURANT AND BREWERY

RAM RESTAURANT AND BREWERY

RED DOG DEPOT

100

10 1

102

103

104

105

106

107

108

109

110

1 1 1

112

113

114

115

OREGON BREWERIES cont’d/////////////////////////OREGON BREWER’S GUILD LISTINGS

Craft beer represents 3.8 percent of the total volume of beer brewed in the U.S and Oregon beer businesses paid $46.4 million in federal excise taxes in 2006 and $7.2 million in state excise taxes.

19

ROCK BOTTOM BREWERY

ROGUE ALES BREWERY

ROGUE ALE PUB / ASTORIA PIER 39

ROGUE ALES DISTILLERY AND PUB

ROGUE ALES PUBLIC HOUSE

ROGUE MEETING HALL

ROOTS ORGANIC BREWING

SILETZ ALES

SILVER MOON BREWING

SOUTHERN OREGON BREWING CO.

STANDING STONE BREWING CO.

STEELHEAD BREWING

TERMINAL GRAVITY BREWERY

THREE CREEKS BREWING CO.

WAKONDA BREWING CO.

WALKABOUT BREWERY

WARREN HOUSE PUB

WIDMER BROTHERS BREWING COMPANY

WILD RIVER BREWING & PIZZA

WILD RIVER BREWING & PIZZA CO.

WILD RIVER BREWING & PIZZA CO.

WILD RIVER PIZZA

WILD RIVER PUB & PUBLIK HOUSE

116

1 1 7

118

119

120

1 2 1

122

123

124

125

126

127

128

129

130

1 3 1

132

133

134

135

136

137

138

20

PDX

21

22

oregoncraftbeermonth.com

23

OREGON

HOPSHops (humulus lupulus) are a flowering vine whose flowers are used as a preservative and for their essential oils that add flavor (bittering hops) and aroma (aroma hops) to balance the sweetness of the malt. Usually dried before use, the bitterness of the hop is extracted during the boil. The aroma is provided by aroma hops whose essential oils provide the aroma. Each variety of hops has its own distinct flavor\aroma profile

oregoncraftbeermonth.com

Beerdar™ is an iPhone app that keeps your favorite Oregon-made beers right at your fingertips. With the help of GPS and Google Maps technologies, you can find Oregon beers on tap near you. During Oregon Craft Beer Month every July, this same technology delivers an on demand list of all the Oregon beer happenings near and far

Introducing the new OCBM BEERDAR iPhone appTM

oregonbeer.org

26

When analyzing a beer, you can’t just swill it down, burp and say “it’s great” or “it’s crap.” And, even though tasting is an individual art, there are a few steps, which if followed, will take your beer tasting to a blissful level.

ENJOYING GREAT BEER///////////////////////////////BEER AND THE SENSES

Take pause and marvel at its greatness before you partake of it. Raise the beer in front of you, but don’t hold your beer to direct light as this will dilute its true color. Describe its color, its head and its consistency.

Swirl your beer, gently in the glass. This will pull out aromas, slight nuances, loosen & stimulate carbonation and test head retention.

90-95% of what you experience is through you sense of smell. Breathe thru your nose with two quick sniffs, then with your mouth open, then thru your mouth only (nose and mouth are con-nected in the experience). Let olfaction guide you. Agitate again if need be, and ensure that

LOOK

AGITATE

SMELL

oregoncraftbeermonth.com

27

you are in an area that has no overpowering aro-mas. Enjoy its bouquet.

Now sip the beer. Resist swallowing immediate-ly. Let it wander and explore your entire palate. Let your taste buds speak. Note the mouthfeel, the consistency of the liquid’s body, and breathe out during the process of tasting. This process of exhaling is called “retro-olfaction” and will release retained stimulations at the mucus and mouthfeel level, but at a higher temperature. At times this will be the same as the olfactory pro-cess if not different and complimentary. Try to detect any sweetness, salty flavors, acids and general bitterness. Explain what they are, or what they are similar to.

Also, try tasting the beer after it warms up just a bit (just a bit mind you). Really cold beer tends to mask some of the flavors. As a beer warms, its true flavors will pull through, and will become ever more pronounced.

TASTE

oregonbeer.org

oregoncraftbeermonth.com

oregonbeer.org

YEASTYeast are unicellular fungi. Yeast is the most essential, yet least understood aspect of brewing beer. Since the 1850s, it has been scrutinized by such famous scientists as Pasteur, Guy-Lussac, and van Leeuwenhoek. Most all brewing yeast belongs to the genus Saccharomyces.

oregoncraftbeermonth.com

TASTING NOTES

BEER:

APPEARANCE

AROMA

FLAVOR

BEER:

APPEARANCE

AROMA

FLAVOR

oregonbeer.org

TASTING NOTES

BEER:

APPEARANCE

AROMA

FLAVOR

BEER:

APPEARANCE

AROMA

FLAVOR

oregoncraftbeermonth.com

TASTING NOTES

BEER:

APPEARANCE

AROMA

FLAVOR

BEER:

APPEARANCE

AROMA

FLAVOR

oregonbeer.org

TASTING NOTES

BEER:

APPEARANCE

AROMA

FLAVOR

BEER:

APPEARANCE

AROMA

FLAVOR

oregoncraftbeermonth.com

TASTING NOTES

BEER:

APPEARANCE

AROMA

FLAVOR

BEER:

APPEARANCE

AROMA

FLAVOR