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OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM

OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

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Page 1: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM

Page 2: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

RICH CHEARYCEO, Trail Runner and Digital Innovator“ Where a natural world meets a digital reality “

Page 3: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

‘‘Platforms to consider to achievea sustainable content ecosystem

Page 4: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

‘‘The digital products we developed toensure a sustainable content ecosystem

Page 5: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

VIDEOS IMAGES AUDIO PDFS ARTICLES

WHAT TYPE OF DIGITAL CONTENTARE WE TALKING ABOUT?

Page 6: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

WHAT DEFINES A SUSTAINABLE DIGITAL ECOSYSTEM?

- Efficient content PRODUCTION

and CONSUMPTION process

- Accessibility to content archives

- Ability to search, find and reuse

content

- Content structure and storage

- Capability to publish, stream

content in multiple directions

- Ability for community members to

contribute content

Page 7: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

2010 Our journey began on the slopes of Table Mountain and Devil’s Peak

Page 8: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

2010 - 2012

PDF NEWSSTAND KIOSK Publishers needed to “GO DIGITAL” - first iPAD launch was imminent

Page 9: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

2012 Then we found ourselves travelling to London, where mobile publications and the tablet offerings were talk of the town.

Page 10: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

2012 - 2014

MOBILE APPS : CONTENT DISTRIBUTION Expanded our Mobile Apps and defined Cloud based Content Re-distribution Platform

Page 11: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator
Page 12: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

2014 Our digital roots were calling us back to South Africa, for an opportunity to expand our product suite.

Page 13: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

2014 - 2018

DIGITAL TRANSFORMATION OF ENTIRE MEDIA GROUPCloud Digital First CMS, DAM, Syndication, Apps, UGC, AR+, Subscriptions, Video Streaming, Mobile Journalism. 800 editorial staff - 34 newspapers - 45 websites - 90 apps

Page 15: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator
Page 16: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator
Page 17: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator
Page 20: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

PROUD TO HAVE DELIVERED SOLUTIONS TO THESE LEADING BRANDS

#broadcasters #radiostations #newspapers #magazines #newswires #schools #brands #sportsteams

Page 21: OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL … · OUR JOURNEY TO ESTABLISHING A SUSTAINABLE DIGITAL CONTENT ECOSYSTEM. RICH CHEARY CEO, Trail Runner and Digital Innovator

Thank you for your time