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Our MVP - Who says you can't fix ugly? Danny Boice Co-Founder / Product & Tech [email protected] @DannyBoice | @SpeekApp

Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

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Danny Boice's July 2012 Talk at the Lean Startup Machine. About Speek's Minimum Viable Product (MVP) and other concept validation practices we took.

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Page 1: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

Our MVP - Who says you can't fix ugly?

Danny Boice Co-Founder / Product & Tech

[email protected]

@DannyBoice | @SpeekApp

Page 2: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

The Big Picture

** Yes, this was blatantly stolen from Ash Maurya & "Running Lean" - Be cool

Page 3: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

First World Problem/s1. Beers

We were drinking on a Tuesday. Who does that?2. NYC

We were travelling on "business" for our boring corporate gig.

3. And somewhat off topic.....The experience of dialing into a conference call sucks and everyone hates it.

Page 4: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

Solution Hypothesis

People would rather join conference calls by going to a link - like www.speek.com/danny - than by dialing a 10 digit phone number, then a conference id and/or a PIN.

Page 5: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

Validating Assumptions

We did over 30 customer interviews before we designed a single pixel or wrote a single line of code.

** Yup, this too was shamelessly stolen from Ash Maurya & "Running Lean" - Sue me

Page 6: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

Our Butt Ugly MVP• Designed it using Balsamiq the first day of SXSW

(While drinking that night too)• Developed it and pushed to AWS before we left SXSW

(Even more drinking)• Hid our ugly baby behind a free LaunchRock landing

page and let people in manually• Interviewed every single one of these early

users(Hoped they weren't drinking)• Wanna See it?

Page 7: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

Wanna See It?

** This was definitely NOT stolen - trust me

Page 8: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

Wanna See It?

** This was definitely NOT stolen - trust me

Page 9: Our Minimum Viable Product (MVP) - Who says you can't fix ugly?

Fast Forward To Today• Seed funding - lead by 500 Startups• 2,000+ active users growing at 250 per week• 15% activation rate• $0 marketing spend to date• Lots of UserTesting.com user tests• Achieving product / market fit - then we scale

• Wanna see it?

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And What Does The Future Have In Store For Us?

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Holler At Me

My Twitter: @DannyBoice

Speek's: @SpeekApp