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We carried out the biggest Internet survey on the aesthetic influence of the golden ratio so far.Our 660 subjects from all around the world did not know what this was all about. It's time to tell them and thank them.
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A Web-based Survey to Evaluate the Aesthetic Impact of the Golden Ratio
Gaganjit SinghMario Verdicchio
Mario Arrigoni Neri
Our objective
Perform an Internet surveyto check whether
abstract designs based on the golden ratio are preferred
by our subjects
Related work
A. Ajluni et al. “A Study on Adult Female Human
Perception of the Golden Ratio in Paintings using Psychological Survey”
2010
vs.
Shortcoming
The compared paintings are different on so many
levels, we cannot attribute the choice on the sole
golden ration factor
More related work
A. Dumitrescu, “Experiment for the
rediscovery of the perfect proportion of rectangle”
2009
Shortcoming
The use of cardboard rectangles
with different ratios hardly constitutes
an aesthetic experience
Moreover
Subjects of first test:105 Parisian women
Subjects of second test:57 students
of a technical university
We wanted more
More subjects from different contexts
More aesthetic experience than isolated rectangles
but without too many other interfering factors
To have more subjects
An Internet-based international survey
with invitations spread out by means of email and
social networks
To have more aesthetic experience focused on rectangles
A generative algorithm to create abstract
compositions with rectangles
Please check
cs.unibg.it/GenerativeTest
Test 1
vs.
Test 2
vs.
Test 3
vs.
Results 660 test subjects
from 27 different countriesRussia, UK, Italy, India,
Switzerland, Ukraine, USA, Argentina, Germany,
Canada, Greece, Japan, Sweden, Belarus, France,
Netherlands, Spain,…
Results
By far the biggest survey on the golden ratio
ever performed
Results
But…
Results 1
Goldenon the
right Goldenon theleft
58%wins
57%wins
Results 2
58%wins
51%wins
Goldenon the
right Goldenon theleft
Results 3
51%wins
41%loses
Interpreting the results
Although we tried to leave out any other
aesthetic factor than the rectangle ratio
there seem to be at least two interfering issues
Space-filling [S]
Subjects prefer compositions that fill the
available space in a better way: not too empty,
not overcrowded
Ergonomics [R]
As most of the subjects are right-handed
(statistics says 87% of population)
when undecided there is a tendency to click on the right
Interpreting the results
A combination of these two factors seems to offer
an explanation of the results
Results 1
+[S]+[R]
+[S]-[R]
58%wins
57%wins
Results 2
58%wins
51%wins
+[S]+[R]
+[S]-[R]
Results 3
51%wins
41%loses
Conclusions
Instead of providing indications on the golden ratio, our test yielded two more hypotheses to test,
about composition and about ergonomy
Challenge
To design a test that isolates
one of several factors that affect
our aesthetic experience
Thank you
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