Over the Counter (OTC) Healthcare - Changing Marketing Strategies

GoGoGoGo

You are here: Home (http://www.mbaskool.com/) Articles (/business-articles.html) Marketing and Strategy (/business-articles

/marketing.html) Over The Counter (OTC) Healthcare - Changing Marketing Strategies

(http://www.mbaskool.com

/upload-content.html)


/colleges/competitions-

and-events/submit-

an-event.html)

Create Account(http://www.mbaskool.com/component

/comprofiler/registers.html) | Login(http://www.mbaskool.com/component

/comprofiler/login.html)

Home (http://www.mbaskool.com/) Articles (/business-articles.html) Docs (/docs.html) Concepts (/business-concepts.html)

BrandGuide (/brandguide.html) Colleges Forum (/forum.html) Careers FunCorner (/fun-corner.html)

Quizzes (http://www.mbaskool.com/quizzes.html)

Latest Events & Contests: Chakravyuh-Goa Institute Of Management, Goa (Http://www.mbaskool.com/colleges/competitions-an

0 Tweet 1 5

< Increasing Trend Of Onlin..< Increasing Trend Of Onlin..< Increasing Trend Of Onlin..< Increasing Trend Of Onlin..((((/business-articles/marketing/4979-/business-articles/marketing/4979-/business-articles/marketing/4979-/business-articles/marketing/4979-increasing-trend-of-online-shopping-increasing-trend-of-online-shopping-increasing-trend-of-online-shopping-increasing-trend-of-online-shopping-in-india-are-we-ready-for-it-.htmlin-india-are-we-ready-for-it-.htmlin-india-are-we-ready-for-it-.htmlin-india-are-we-ready-for-it-.html))))

Social Gaming – A Marke.. >Social Gaming – A Marke.. >Social Gaming – A Marke.. >Social Gaming – A Marke.. >((((/business-articles/marketing/business-articles/marketing/business-articles/marketing/business-articles/marketing/4933-social-gaming-/4933-social-gaming-/4933-social-gaming-/4933-social-gaming-a-marketing-tool.htmla-marketing-tool.htmla-marketing-tool.htmla-marketing-tool.html))))

What you will do when you catch a sudden cold or get a headache? Chances are that you will search in

your medicine box for a pill of No cold or Aspirin. Exactly most of people will do the same because now

the trend is expanding towards the most inexpensive form of health care which is self-medication with

over the counter (OTC) medicines. So increase demand leads to increase in competition which in turn

leads to increase in need of differentiation in between various over the counter products.

OTC drugs means drugs which are allowed to be sold “Over the counter” without the prescription of

registered medical practitioner.OTC medicines are advertised non prescription medicine. OTC drug are

manufactured under the manufacturing license but do not require a drug license and can be sold without

prescriptions. Non drug licensed store can sell only few medicines classified as home remedies. But rules

and regulations in villages of population below 1000 people, subject to other conditions. Leading players

in Indian OTC healthcare market are Cipla Ltd, Johnson & Johnson and GlaxoSmithKline Plc.

Currently pains, cough, colds, hyperacidity, minor topical infections and indigestion are major OTC

categories. Emerging categories due to change in lifestyle include cuts, wounds, burns, muscle pains,

sprains, diarrhea and constipation.

(http://www.facebook.com/mbaskool)

(https://plus.google.com

/115317089469625717880/)

Follow Us

Quizzes!

Have you tried MBASkool Quizzes

(http://www.mbaskool.com/quizzes.html) ?

Take a Quiz Now!

Fin Wizards (http://www.mbaskool.com/quizzes

/financial-wizards.html). Mktng Gurus

(http://www.mbaskool.com/quizzes/marketing-

gurus.html). HR Heroes (http://www.mbaskool.com

/quizzes/hr-heroes.html). Ops Champions

(http://www.mbaskool.com/quizzes/operations-

champions.html)

All Sections on MBASkool

OVER THE COUNTER (OTC) HEALTHCARE - CHANGING MARKETING STRATEGIES (/BUSINESS-ARTICLES/MARKETING/4934-OVER-THE-COUNTER-OTC-HEALTHCARE-CHANGING-MARKETING-STRATEGIES.HTML)

Like 2

(https://play.google.com

/store

/apps/details?id=com.andromo.dev23101.app22601Trending Topics on Site

Nucor | SWOT Analysis | BrandGuide

(http://www.mbaskool.com/brandguide

/industrial-products-and-chemicals

/4509-nucor.html)

Top 10 Pharma Companies in India 2012

(http://www.mbaskool.com/fun-corner

/top-brand-lists/5504-top-10-

pharmaceutical-companies-in-india-

2012.html)

Articles (http://www.mbaskool.com/business-articles.html) Docs (http://www.mbaskool.com/docs.html) Brands (http://www.mbaskool.com/brandguide.html) Concepts

(http://www.mbaskool.com/business-concepts.html) Mags (http://www.mbaskool.com/colleges/magazines.html)

GoGoGoGo

(http://www.mbaskool.com/upload-content.html) (http://www.mbaskool.com/colleges/competitions-and-events/submit-

an-event.html) (http://www.mbaskool.com/quizzes.html)

(http://www.mbaskool.com/)

Over The Counter (OTC) Healthcare - Changing Marketing Strategies | ... http://www.mbaskool.com/business-articles/marketing/4934-over-the-co...

1 of 4 8/12/2013 7:17 PM

1000 symbols left

Send

JComments (http://www.joomlatune.com)

Add comment

Name (required)

E-mail

Notify me of follow-up comments

Refresh

Finance Articles

More Articles (/business-articles

/finance.html)

Marketing Articles


/marketing.html)

Operations & IT Articles


/operations.html)

Human Resources Articles


/human-resource.html)

Key factors among consumer: Increasing OTC segment

1) Time and money: Lack of availability of time has increased OTC medicine to cater day to day

elements. People even opt for not approaching to doctor to reduce the cost of treatment.

2) Belief: The belief in self medication has increased and people start treating minor elements by

Articles


/business-articles.html)

Documents


/docs.html)

BrandGuide


/brandguide.html)

Concepts


/business-concepts.html

Contests


/colleges/contests.html)

Mags


/colleges

/magazines.html)

(/business-articles/finance/7790-

will-the-brics-be-engulfed-in-mist-.html)

Will the BRICS be engulfed ...(/business-articles/finance/7790-will-the-brics-be-engulfed-in-mist-.html)BRICS was a new and relatively lesser

known acrony...

All That Glitters Is Gold (ETF)

(/business-articles/finance/7754-

all-that-glitters-is-gold-etf.html)

Micro Finance- An Instrument to

Encourage Women Entrepreneurship

Development (/business-articles

/finance/7735-micro-finance-

an-instrument-to-encourage-women-

entrepreneurship-development.html)

Impact Analysis of Inflation-indexed

Bonds in India (/business-articles

/finance/7725-impact-analysis-

of-inflation-indexed-bonds-

in-india.html)

Aug 05 2013Finance (/business-articles/finance.html)

(/business-articles/marketing/7778-

senior-citizens-as-target-group.html)

Senior Citizens as Targe...(/business-articles/marketing/7778-senior-citizens-as-target-group.html)Age and ageing are topics with

immediate...

Wireless Marketing: No Strings

Attached (/business-articles/marketing

/7776-wireless-marketing-no-strings-

attached.html)

Indian Telecom trying to win customer

heart through Social Media (/business-

articles/marketing/7792-indian-telecom-

trying-to-win-customer-heart-through-

social-media.html)

Yes! Strategies are Evolving

(/business-articles/marketing/7760-

yes-strategies-are-evolving.html)

Aug 11 2013Marketing & Strategy (/business-articles

/marketing.html)

(/business-articles/operations/7795-

catchment-area-analysis-finding-

the-right-place.html)

Catchment Area Analysis: Fi...(/business-articles/operations/7795-catchment-area-analysis-finding-the-right-place.html)Catchment analysis is originally a study...

Big Data- What,Where,Why and How

(/business-articles/operations/7793-

big-data-whatwherewhy-and-how.html)

Big Data: Is It Big Deal for Market

Research Industry? (/business-articles

/operations/7758-big-data-is-it-big-deal-

for-market-research-industry.html)

Leveraging Automation at Fuelling

Stations (/business-articles/operations

/7752-leveraging-automation-

at-fuelling-stations.html)

Aug 11 2013Operations & IT (/business-articles

/operations.html)

(/business-articles/human-resource

/7794-recruitment-the-right-way-.html)

Recruitment : The Right ...(/business-articles/human-resource/7794-recruitment-the-right-way-.html)Recruitment is an organizations

foundati...

Pursuing MBA post marriage: An

Unconventional Path for Spouses


/7785-pursuing-mba-post-marriage-

an-unconventional-path-for-

spouses.html)

Competency Based Compensation


/7761-competency-based-

compensation.html)

Interview or Selection - Myth and

Reality (/business-articles/human-

resource/7750-interview-or-selection-

myth-and-reality.html)

Aug 11 2013Human Resources (/business-articles/human-

resource.html)




GoGoGoGo




2 of 4 8/12/2013 7:17 PM

Explore MBASkool

BrandGuide(http://www.mbaskool.com/brandguide.html)

Airlines


/brandguide

/airlines.html)

Automobiles


/brandguide

/automobiles.html)

Consumer Electronics


/brandguide/consumer-

electronics.html)

Banking


/brandguide/banking-

and-financial-

services.html)

Food & Beverages


/brandguide/food-

and-beverages.html)

FMCG


/brandguide/fmcg.html)

IT & Tech


/brandguide

/it-technology.html)

Lifestyle and Retail


/brandguide/lifestyle-

and-retail.html)

Media & Entertainment


/brandguide/media-

and-entertainment.html)

Heavy Engineering


/brandguide/heavy-

equipment-

and-engineering.html)

Sports


/brandguide/sports-

teams-and-events.html)

Telecom


/brandguide/telecom-

service-providers.html)

Contribute


/brandguide

/contribute.html)

More..


/brandguide.html)

Advertise(http://www.mbaskool.com/advertise-with-us.html)

Articles(http://www.mbaskool.com/business-articles.html)

Finance


/business-articles

/finance.html)

Marketing


/business-articles

/marketing.html)

Operations & IT


/business-articles

/operations.html)

Human Resources


/business-articles

/human-resource.html)

Submit Article


/submit-or-suggest-

article.html)

Authors


/author.html)

Concepts(http://www.mbaskool.com/business-concepts.html)

Finance & Economics


/business-concepts

/finance-accounting-

economics-terms.html)

Marketing and Strategy


/business-articles

/marketing.html)

Operations & SCM


/business-concepts

/operations-logistics-

supply-chain-

terms.html)

Human Resources


/business-concepts

/human-resources-

hr-terms.html)

Glossary(http://www.mbaskool.com/management-terms-and-glossary.html)

Documents(http://www.mbaskool.com/docs.html)

Finance

(http://mbaskool.com

/docs/cat_view

/47-finance.html)

Marketing


/docs/cat_view

/48-marketing.html)

Operations


/docs/cat_view

/49-operations.html)

Human Resources


/docs/cat_view

/50-human-

resources.html)

General Management


/docs/cat_view

/51-general-mgmt-and-

strategy.html)

Annual Reports


/docs/cat_view

/54-company-annual-

reports.html)

Business Simulation


/docs/cat_view

/52-business-

simulation-

spreadsheets.html)

Careers

Employer Reviews


/careers/employers-

reviews-lists.html)

Career Discussions


/forum/11-careers.html)

Submit Employer


/careers/submit-

new-employer.html)

Forum(http://www.mbaskool.com/forum.html)

Events(http://www.mbaskool.com/colleges/competitions-and-events.html)

Institute Fests



and-events

/categoryevents

/5-institute-festivals-

fests.html)

Business Conferences



and-events

/categoryevents

/4-business-events-

conferences.html)

Case Study/B-Plan



and-events

/categoryevents/2-case-

study-business-

plan.html")

Quizzes



and-events

/categoryevents

/3-quizzes.html)

Others



and-events

/categoryevents

/6-others.html)

Colleges

B-School Pages


/pages/)

Magazines


/colleges

/magazines.html)

MBASkool Contests


/colleges/contests.html)

Associations


/colleges

/associations.html)

College Coordinators


/colleges/college-

coordinators.html)

Submit Event(http://www.mbaskool.com/colleges/competitions-and-events/submit-an-event.html)

Top Brand Lists (http://www.mbaskool.com/fun-corner/top-brand-lists.html)Companies of the World (http://www.mbaskool.com/fun-corner/top-brand-lists/3458-top-20-companies-of-the-world-in-2012.html)

Consumer Electronics Companies (http://www.mbaskool.com/fun-corner/top-brand-lists/4086-top-10-consumer-electronic-brands-2012.html)

FMCG Companies India (http://www.mbaskool.com/fun-corner/top-brand-lists/4489-top-10-fmcg-companies-in-india-2012.html)

Automobiles of the World (http://www.mbaskool.com/fun-corner/top-brand-lists/3457-top-10-automobile-brands-of-the-world-2012.html)

Banks of India (http://www.mbaskool.com/fun-corner/top-brand-lists/3745-top-10-indian-banks-2012.html)

Football Clubs of the World (http://www.mbaskool.com/fun-corner/top-brand-lists/4179-top-10-football-clubs-in-the-world-2012.html)




GoGoGoGo




3 of 4 8/12/2013 7:17 PM

HOME (/) | AUTHORS (/AUTHOR.HTML) | MEDIA (/MEDIA-COVERAGE-MBASKOOL.HTML) | DOCS GUIDE (/DOCUMENTS-GUIDE.HTML) | TERMS (/TERMS-AND-CONDITIONS.HTML)

Follow us on

2012 Ver 2 | MBASkool.com (http://www.mbaskool.com) | Design by Hindavi.in (http://hindavi.in)

Best Viewed at 1024x768 in

Original Template You! Bumpit! by Youjoomla.com (http://www.youjoomla.com/) Copyright © 2008 All rights reserved

More.. (http://www.mbaskool.com/fun-corner/top-brand-lists.html)

Popular for MBA's (http://www.mbaskool.com/fun-corner/popular.html)Movies (http://www.mbaskool.com/fun-corner/popular/3588-top-movies-for-mba-students-and-professionals.html)

Apps (http://www.mbaskool.com/fun-corner/popular/3582-top-mobile-apps-for-mba-students-and-professionals.html)

Books (http://www.mbaskool.com/fun-corner/popular/3809-top-books-for-mba-students-and-professionals.html)

Upload Content (http://www.mbaskool.com/upload-content.html)




GoGoGoGo




4 of 4 8/12/2013 7:17 PM