v.10012010 | © OverDrive, Inc. 2010 | Page 1v.11012010 | © OverDrive, Inc. 2010 | Page 1© 2013 OverDrive, Inc. | Page 1

OverDrive: Proven Value for Libraries

• Contact us for more information Web: www.overdrive.com Email: sales@overdrive.com Phone: 216-573-6886 x4 Connect with us!

Here at PLA: Get a personal demo and attend more sessions!

it's time to pick the winner!

http://overdriveblogs.com/library

eBook Case Study: Successfully Reaching New

Users and Increasing Engagement

LAI/CILIP Joint ConferenceApril 2013

© 2013 OverDrive, Inc. | Page 2

1. Digital Library Growth 2012-2013

2. Using Data to Drive Engagement Understanding the average user Gathering your library data Leveraging Content Reserve

3. Conclusion

Session topics

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Digital Libraries Continue to Grow

2012 20130

50100150200250300

157

248

Irish and UK Libraries & Schools

2012 20130

5000

10000

15000

20000

2500018563 22248

Global

Data period for each year runs from March 1st to Feb 28th

We continue to see impressive growth in both the number of digital libraries and the digital checkouts in those libraries.

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Checkouts Growing Even Faster

2012 20130

100000200000300000400000500000600000700000800000900000

1000000

519,892

887,037

IE and UK Checkouts

2012 20130

1000000020000000300000004000000050000000600000007000000080000000

41.4M

75.5M

Global

Data period for each year runs from March 1st to Feb 28th

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Using Data to encourage continued growth

We want to encourage continued growth by meeting our users’ unique needs.

Living in a digital world means we have a lot of data about:• what people like to read • how often they’re reading• how they find books they would like to read

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Who are our users?

048

Average # of visits / month

13-1718-2930-3940-4950-6465-70

Age

MaleFemale

Gender

Last summer, OverDrive and ALA conducted a user survey at U.S. public library websites.

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Who are our users? (cont.)

Education Level

Less than H.SH.S / GEDSome College2 / 4 -year degreePost Grad degree

OverDrive – ALA survey data

PCMaceBook ReaderSmartphoneTabletOther

Device used

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How much are they reading?

We can see borrowers are both new to digital lending and increasing the amount they lend.

Over the past 6 months, my borrowing habits have…

Increased

Decreased

Stayed the same

Have been downloading eBooks for…

1st time0-1 month1-3 months3-6 months> 6 months

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Our average reader

We can use that data to imagine what an average OverDrive reader might look like.

Meet Judy. Judy is 54, lives in an metropolitan area and has her master’s degree.

Judy received an iPad as a gift last year and has recently registered the device with her local library.

Though she’s new to e-reading, she appreciates the flexibility and has been increasing the amount she reads this way.

What else do we know that can help us serve digital users like Judy?

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What else do we know?

Content Reserve offers a large amount of data on your library’s performance and your users’ reading habits.

Library Usage Statistics• Patron holds, total checkouts,

metered access usage and more

Purchasing Statistics• Purchase orders, Smart Lists,

Holds Manager and Advantage library acquisitions

User Statistics• Manage user accounts, view new

user registrations

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Library Usage Statistics

• View titles your patrons have on hold• View current checkouts, holds and metered access usage• See an overview of your digital library, including overall checkouts,

holds and number of patrons

By correlating this data with what we know about our patrons, purchasing becomes a much smarter process.

Selectors can choose titles with high hold to checkout ratios, anticipate series borrowing patterns, and budget for next year’s growth.

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User Statistics

• View patron checkouts by checkout ID, library card number, or title• View new user registrations by day, month and branch• View checkouts by day or month organized by unique user

Our most successful library partners are using this data to set goals for user registration and measure their success toward those goals.

Our library partner services team can provide marketing and outreach materials and training to help you meet your growth objectives.

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Purchasing Statistics

• View all purchase orders placed by your library

Use your purchase order history to determine which purchases saw the most use and where you might allocate funds toward some mid- and back-list titles.

Remember, our average user is increasing the amount she reads digitally. We can support her lending habits with great titles from a publisher’s entire catalog.

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Leveraging Content Reserve

Using what we know about our average users and the statistics about our library collection, we can rely on Content Reserve to help automate collection development.

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Automate your Digital Collection

Standing Order Plans Automatic access to bestsellers

Build holds for popular titles

Save time and effort

Simplify budget planning

Holds Manager Save time while keeping

waitlists to a minimum

Select a format, holds ratio, monthly budget, frequency andmaximum title limits

Tailor the plan to fit your needs

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Collection Development Specialists

Don’t forget! You can always contact your personal Collection Development Specialist for more ways to tailor your collection to your users.

Our dedicated staff is always available to help you save time as you build your digital library.

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Wrap-up

By understanding how patrons use your digital library, you can develop a more targeted catalog and support your patrons’ specific lending habits.

Remember these key points: Know who your patrons are Understand your patrons’ lending habits Use tools in Content Reserve to

develop your collection

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OverDrive: Proven Value for Libraries

Contact us for more information Web: www.overdrive.com Email: cweissman@overdrive.com Phone: 216-573-6886 x203

http://overdriveblogs.com/library

Mrs. Claudia WeissmanInternational Business Director OverDrive, Inc.