BT Mobile 2.0

Roma, 13 settembre 2007

2

BT’s mobility journey

Current evolution (wireless access to

company’s applications)

Increasing data connections

Increasing intra-communities communications (clients,

employees, suppliers)

Rapid evolution of handsets & access technologiesTraditional (separate fixed and

mobile worlds)

Real Time Communications

Network availability

Voice and Messaging Communications

Mobile 2.0 (UCC)

Value added services, Collaboration, Presence, Messaging,

Conferencing

Higher Productivity and breaking down of technological

barriers

Integration and Convergence of services, platforms and

technologies

Evolution

3

What is Mobile 2.0 ?

• Seamless communications (neutrality of access and device): you don’t

need to worry about where you are or what you have to use to effectively

communicate.

• Same User Experience: you can use a fixed phone, a Soft-phone or a

mobile Phone with the same functionalities, profile and usability

• Customer Centricity: you decide how you want to be reached

• Wider Communications Experiences: you efficiently exploit the widest

range of ways to communicate (fixed mobile voice, email, instant

messaging, sms, audio video conferencing, collaboration)

4

Mobile’s role in BT service portfolio

Fixed Voice Mobile Voice Mobile Data Unified Communications

Mobile calling

SMS & MMS

Video calling

Mobile conferencing

Mobile voicemail

Etc…

Internet

VPN access (Intranet)

Backup

Machine 2 Machine applications

Etc…

Fixed calling

Fixed conferencing

Fixed VAS

Etc…

Fixed voicemail

Push email

Integrated voicemail

Presence

Instant messaging

Localization services

Etc…

Convergence

The launch of mobile services allows BT to complete the BT Convergent proposition

5

Positioning and value proposition for BT: “Why MVNO?”

• BT Italy is well positioned in Italy as the only Telco Operator one hundred percent dedicated to the business market

• BT Italy is leader in offering convergent solutions (FMC, IP Telephony.; IP Centrex, UCC)• BT already sell complex solutions to their customers by using their direct sales channel (top

market) and indirect sales channels to reach SME and SOHO• Many of our customers are asking for a full outsourcing of their telco services (including

mobile services)

There is a strong opportunity for BT to become the first Telco Operator in Italy, fully dedicated business market, with an integrated offer, both Mobile and Fixed, and with innovative and competitive convergent solutions

6

Negotiation background: “why Vodafone?”

• BT asked all MNOs to provide access to their mobile networks. Some of them were willing to negotiate; some of them refused to start talking. It has been defined a MoU with H3G which was however never signed

• February 27, 2007 BT Italia (“BT”) and Vodafone Italia (“VO”) entered into a memorandum of understanding for the purpose of enabling – through the provision of certain access services to VO network - BT to perform mobile services in its capacity of ESP(“MOU”).

7

High Level Project Plan

15/052007End of 2007

LA

UN

CH

User requi-rements

User requi-rements

30//07207

Processes designProcesses design

Go

-to-

marke

t Plan

Pro

cesses an

d

Sys

tems

Develo

pm

ents

Netw

ork

D

evelop

men

ts

30/052007

Feasibility study

Feasibility study

Vendor SelectionVendor Selection Hardware procurementHardware procurement

Product PlanProduct Plan Sales planSales plan Communication

Plan

Communication

Plan

ImplementationImplementation

Installation and testInstallation and test

Network DesignNetwork Design

8

Sometimes innovation is ineffective …

15 Attachments!!15 Attachments!!

u there? u there?

Meetings All DayMeetings All Day

20 E-Mails!20 E-Mails!

“Have a Minute?”“Have a Minute?”

5 Voicemails!5 Voicemails!

Information Overload• Too many devices• Anywhere/anytime

Technology Limits• Disparate solutions• Disparate access

9

Infrastructure Infrastructure PBX/Centrex PBX/Centrex Database Database

Web ServerWeb Server

DevicesDevices

PC PC

Laptop Laptop PDA PDA

Telephone Telephone

Why does BT make the difference ?

EmployeesEmployees

Customers Customers

Suppliers Suppliers

Partners Partners

People People

Applications Applications

EnterpriseEnterprise

Email Email LOB Apps LOB Apps

PersonalPersonal

• Managed Messagging• AAI, OneSecurity • Internet Data Center

• IP centrex• Lan Management• BT Business Voice VIP• MPLS• ……….• Mobile Services

• IP Telephony• MobileXpress• Corporate Fusion

A convergent and integrated approach for every Business

Communications need

10

The concept

At your Desk

Branch Office

Whatever you’re doing

In the Air

On the Road

Audio Conferencing

Head Office

PC

MobilePhone

PDA

Wherever you are

Whatever you’re using

At Home

Desk Phone

BlackberryContact Center, IVR

Messaging, (email, IM, UM)

Telephony

Collaboration

11

UnifiedCommunications

MPLS DataInfrastructure

IP EnabledVoice Estate

• IP PABX’s• IP Handsets

• Any-to-Any• Class of Service• Gigabit/s

Converged Voice & Data

(Network)

• Security• LAN/WLAN

• VoIP• Hosted IPT

Converged Fixed & Mobile

ConvergedFlexibleWorker

•Site & Net FMC

• Home-worker• Roaming• Reduced Building Estate

Messaging, Collaboration

& Conferencing

• Web• Audio• Video•Mail •Voice mail •Push Mail•SMS•Fax•Instant Mess.

• Integrated Applications• Greater EfficiencyTraditional Data

Infrastructure

Traditional VoiceEstate

• Private Line• Frame Relay• ATM

• PABX’s• Voice VPN’s• Key systems

The path towards UCC is certainly complex and customers need to work with experienced partners

12

Bringing it all together

13

Bringing it all together