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  • Ovum Decision Matrix: Selecting an Enterprise Content Management Solution, 201314

    Ovum (Published 08/2013) Page 1

    This report is a licensed product and is not to be photocopied

    SUMMARY

    Catalyst

    Selecting an enterprise content management (ECM) platform is not a decision that should be taken lightly. Because much of the functionality is now commoditized, and the industry has gone through a period of consolidation, which has reduced the number of platforms available, it is becoming increasingly difficult for businesses to select the most appropriate solution. Ovum believes that there are currently just eight major platforms that provide the widest range of capabilities for organizations seeking to deploy ECM, but despite the commoditization there are still differentiators for organizations in the selection process. These include specific functionality, which is required to support the organization's business processes, and the profile of the vendor in terms of its market share, profitability, and capability to support the deployment through its lifetime.

    In addition to these eight vendors, other vendors focus on a narrower set of capabilities, some have horizontal products, while others are aligned to the requirements of specific vertical industries.

    Ovum view

    The large ECM platform vendors EMC, HP Autonomy, IBM, OpenText, and Oracle provide the widest coverage area in terms of functionality of the vendors covered in this 201314 Ovum

    Ovum Decision Matrix: Selecting an Enterprise Content Management Solution, 201314

    Publication Date: August 2013 Author: Sue Clarke

  • Ovum Decision Matrix: Selecting an Enterprise Content Management Solution, 201314

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    Decision Matrix for enterprise content management. However, these platforms can also be complex products to implement, requiring a high level of services.

    Although some large enterprises require all of the technologies that come under the ECM umbrella, the majority of organizations will only need a subset of the total technologies available; therefore, the most comprehensive solutions may not be the most appropriate. Organizations should always list their requirements and then look for the solution that provides the tightest fit. For example, if case management is a priority then look at the vendors that have strong capabilities in this area. The main focus of Hyland Software is case management, and although it does not have functionality in all of the ECM technology areas, it offers one of the strongest solutions in case management.

    Many organizations prefer a best-of-breed approach to specialist areas of ECM, where they implement an ECM platform for the core functionality but then deploy third-party products in other areas such as web content management (WCM) and output management. Again, in these circumstances, a big, all-encompassing platform may not be the best option.

    The acknowledged leaders of the ECM market are EMC, IBM, and OpenText, so it will come as little surprise that they are in the leaders category in this Ovum Decision Matrix.

    The growth in capabilities of Alfresco's open source platform means that it can compete favorably against the large proprietary ECM platform vendors. The development of areas such as digital asset management and transactional content management has helped Alfresco move up into the challenger category from the followers category, where it was positioned in the 201112 Ovum Decision Matrix for ECM. If Alfresco continues to add to its capabilities and extends its platform, there is no reason why it cannot become a leader in a future Ovum Decision Matrix report.

    Microsoft SharePoint Server 2013 is well suited to mid-market organizations, departments within larger enterprises, and ad hoc users, and its position in the followers category reflects this, as it is missing many of the features of enterprise solutions. This means that larger enterprises that require extensive ECM features or have a large number of users will need to deploy a solution that has more capabilities and scales to a larger number of users.

    Changing end-user demands have resulted in ECM vendors including additional features in their products. For example, end users are demanding empowerment through the use of social media in a business context, which ECM vendors must reflect by managing social media as another content type. This has a large impact on several technologies, including records management and web content management. It also creates many problems for organizations, including how they can implement and manage a "bring your own device" (BYOD) policy from the perspective of how corporate content on personal devices can be managed, particularly when an individual leaves the organization. This is becoming even more of an issue as more organizations adopt file sync and

  • Ovum Decision Matrix: Selecting an Enterprise Content Management Solution, 201314

    Ovum (Published 08/2013) Page 3

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    share solutions where content can be remotely removed from devices, which the ECM vendors are increasingly adding to their portfolios.

    Key findings EMC, IBM, and OpenText have been identified as leaders in the 201314 Ovum

    Decision Matrix for enterprise content management.

    The Ovum Decision Matrix shows that open source Alfresco can compete favorably against the large proprietary ECM platform vendors.

    Microsoft SharePoint Server 2013 is well suited to mid-market organizations, departments within larger enterprises, and ad hoc users, but larger enterprises that require extensive ECM features or have a large number of users will need to deploy a solution that has more capabilities and scales to a larger number of users.

    File sync and share is becoming the next must-have feature in ECM systems as organizations demand secure ways of sharing information outside the firewall.

    End users are demanding empowerment through the use of social media in a business context, which ECM vendors are having to reflect by managing social media as another content type.

    Users want access to content anytime, anywhere, which means that ECM vendors must support a wide range of mobile devices within their platforms.

    ECM vendors are moving away from providing platforms to becoming providers of case management systems.

    While many of the features in ECM are now commoditized, there are differences in capabilities and, using the Ovum Decision Matrix, organizations should draw up a list of their requirements to ensure that they select a platform that addresses the highest number of their needs.

    MARKET AND SOLUTION ANALYSIS

    Ovum Decision Matrix: enterprise content management

    Content management technologies are relatively mature from an IT software perspective, and differentiation between the major providers of ECM platforms is consequently limited. Ovum's analysis spans products from the software behemoths, the independent sector, and open source.

    Microsoft chose not to participate in the Ovum Decision Matrix so all of the information relating to Microsoft has been researched from published sources and from Ovum client enquiries. Similarly, OpenText's participation was limited.

  • Ovum Decision Matrix: Selecting an Enterprise Content Management Solution, 201314

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    Figure 1 shows the solutions clustered together in the full-scale Ovum Decision Matrix for technology (x-axis), execution (y-axis), and market impact (size of bubble). We have not labeled the bubbles in Figure 1, as Figure 2 shows an expanded view of the same data plot.

    Figure 1: Ovum Decision Matrix enterprise content management, 201314

    Source: Ovum

  • Ovum Decision Matrix: Selecting an Enterprise Content Management Solution, 201314

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    Figure 2: Expanded view of Ovum Decision Matrix enterprise content management, 201314

    Source: Ovum

    Table 1: Ovum Decision Matrix enterprise content management vendors

    Market leaders Market challengers Market followers

    EMC Alfresco Hyland Software

    IBM HP Autonomy Microsoft

    OpenText Oracle

    Source: Ovum

  • Ovum Decision Matrix: Selecting an Enterprise Content Management Solution, 201314

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    Market leaders: EMC, IBM, OpenText

    EMC was, for many years, the undisputed leader of the ECM marketplace, and its platform is considered to be a high-end, expensive solution. The company is addressing this through the EMC OnDemand offering, which it is hoping to push into the mid-market space. EMC has made a number of strategic acquisitions over the years to fill gaps in its functionality, but it has addressed its weakest area, web content management, through a partnership with SDL. Implementing Documentum is a major undertaking and one that will generally require accompanying services. There may also be a need for integration with line-of-business applications, which can be easily achieved by those organizations implementing Documentum xCP. Globally recognized with a significant partner ecosystem, EMC is still the first name that comes to mind when CIOs think "content management."

    IBM established itself as a leading ECM vendor when it acquired FileNet, which allowed it to focus beyond the traditional big IBM-house implementa