P9 Cameron MacDonald

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Portfolio Cameron MacDonald


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Contact Info Cameron MacDonald

235 W 4th S Apt. 314Rexburg, ID [email protected]


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Table of ContentsMontage

Event AdFlierImagingBrochureLogos

LetterheadBusiness CardWeb Page


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Montage

Process:

Objectives:Learn to manage Photoshop layers.Learn to blend images togethersmoothly using masks.Use filters.

Program(s)/Tools:Adobe Photoshop

Course/Instructor:Comm 130 Section 6ulie Peterson

Date:Oct. 26, 2013

Description:Two The Dark Knight Rises movie postersombined to form a montage of Bane and

Batmans upper bodies.

selected the images, trying to find two that had the faces aligned inbout the same manner. I used the Bane picture as the backgroundecause it had the title of the movie and the RISE in the background. Iut Batmans torso out of his picture, created a layer on the Bane imagend inserted the image. I created a mask and faded out Batmans leftide. I then made another layer onto which I copied the Batman symbolnd THE DARK KNIGHT RISES from the Bane picture. I put that layer onop of the list so it would show first after trying a bunch of different wayso coax the words onto the top of the Batman mask from underneath,

which wasnt working. I added A storm is coming to the bottom. Ihen resized the image so it would take up the whole 8.511 space andnded up having to use the Content Aware filler for the top quarter inchr so. I had to use the stamp to fix a few pieces in there as well as toover up one of the logos in the bottom left. I applied a filter to sharpenhe edges, and I think it came out really well.


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Event Ad

Process:

Objectives:Find, scan and import a high-quality image.Create a full-bleed designUse text boxes for layout in Word.Insert and edit images in Word.

Program(s)/Tools:Microsoft Word, Adobe Kuler


Date:Oct. 12, 2013

Description:An advertisement for an annual crab feed

undraiser in Santa Cruz. Created with Word.

scanned an image I found in the Ensign and trimmed it to fit the page.The picture was big enough that I decided to just have the picture onne side of the page and the title and all the copy on another side. Iried doing it landscape, but the fit of the picture didnt work for that,o I decided to do it portrait. I first had to decide if I wanted have theicture on the top or the bottom, so I opened up two windows of Wordnd looked at both ways side-by-side. I came up with a very rough

version of the body copy and title for this part, just to see how the wordswould fit on the page. I decided to go with the picture on top becausehe page looked more lopsided with the picture on the bottom. Fromhere I put the title, body copy and DTP in mostly how they are now. I

made a 12-pt. black line to get my spacing right, and then decided thatt looked pretty good between the two lines of the title, so I left it there.also like how it balances out the fact that Day hangs over the edge of

he second line. After the draft, I decided to add the line above the titlen so that Id be sure that the benefactor was clear.


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The City of Santa Cruz presents

Armistice Day

Crab Feede city will donate proceeds to a new World War I memorial.

Tickets can be purchased at www.cityofsantacruz.gov.$20 per person in advance.$25 per person at the door.

November 11, 7-9 p.m.City Hall: 809 Center St.


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Flier

Process:

Objectives:Apply the design principles and use appropriate typography.Incorporate basic InDesign skills to improve basic flier layout.Retrieve image and logo from links on this page.Create a project folder with image, logo and InDesigndocument to keep links intact.

Program(s)/Tools:nDesign


Date:Oct. 5, 2013

Description:A flier for a graduate conference put on by Vouant Communication.

made some sketches to get some ideas out. I had to copy editody copy and use InDesign to format a flier with .5 margins inll black and white. Use provided images and logo to create anttractive flier that uses sound design principles.


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t

GraduateLeadershipConference

Vouant Communications is devoted to helpingtomorrows leaders gain essential leadership skills inthe workplace.

Conference is available to graduating seniors. Space is limited.Registration and more information available at http://www.vouantcommcom/ leaders

Do you want to have the competitive edge in business? Come nd it here!

October 21 from 8 a.m. to 5 p.m.Lincoln Convention Center

During this dynamic three-day seminar, attendees will: meet with top executives of Vouant Communications discuss breakthrough leadership techniques cultivate attributes of leadership that you can market

to any employer.

Come learn how at Vouant Communications annualgraduate leadership conference.


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Imaging

Process:

Objectives:Learn basic photography skills.Use a digital camera to take a quality image, then download it.Size and crop the image. 6x6 resolution 150Adjust image brightness, contrast, hue and saturation levels.Use a selection tool to isolate a portion of the image.Desaturate the selected portion of the image.Use a filter or colorize a portion of the image.

Program(s)/Tools:Photoshop


Date:Oct. 19, 2013

Description:An up-close picture of a flower that I took and edited the

ackground of.

imported the picture to Photoshop and cropped it to 66. I usedhe quick selection tool to select the flower. I had to zoom in andix it in several places to make sure I got the flower and not theittle bits between the petals, etc. I inverted the selection andhanged the hue and saturation to be almost black and white butolorized it to have a slight blue tint to it.


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Brochure

Process:

Objectives:Set up and align a two-sided, folded document.Create an original company logo and use it in a brochure.Incorporate at least four quality images, not including thelogo. One should be clipped in Photoshop and text-wrappedin InDesign so the text follows the cutout shape of the image.Write at least 250 words of original copy with at leastthree paragraphs.Trim for a full bleed and print in duplex (two-sided) color.

Program(s)/Tools:Photoshop, InDesign


Date:Dec. 7, 2013

Description:The idea and body copy for this brochure actually came from myob as the departments internship TA.

first created the body copy for this, which was pretty easy,onsidering I wrote the body copy myself not too long ago for aeparate project. I then made a new InDesign document with twoages and set my body copy in text boxes. Then I looked onlineor some images that would relate to the information. This tookome time, but I eventually found some that go well. I opened aew of these in Photoshop and used the quick select tool to makehe selection and create a mask. Then I saved that and placed itn InDesign. Then I used the TextWrap tool to put spacing aroundhe cutout so the text would wrap around it. I had to play around

with this some to make sure I wasnt creating any weird spaces orwidows. I had to change my colors a couple times to get it to look

ow I wanted it. I wanted to have a background color, but I endedp just using a white background for simplicitys sake. I also usedhe paragraph styles tool to make having different headings and

ody copy easier.


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Logos

Process:

Objectives:Create three logos to fit a company or personal image.Do not imitate existing logos or use your previous designs.Use only the tools of Illustrator.Setting up a professional display for the company. Arrangethree logos on an 8.5 x 11 vertical page / .5 margins and addthe company name in simple type at the top of page.Getting feedback from outside sources. Ask ten people toselect their favorite logo. List the results, along with yourfavorite, in your blog post.

Program(s)/Tools:llustrator


Date:Nov. 2, 2013

Description:Three logos I made using Illustrator for a tech company calledXi3 Industries.

Use Adobe Illustrator to create three logos. I used the text toolor the first two. I made the words into objects and split them so Iould move the letters some. I manipulated the letters in the firstogo so that they were touching, which they werent originally.

The same is true for the second. The third one involved usinghe ellipse tool to make the mouse and then using the pen toolo make the letters and the buttons for the mouse. I had to groupnd ungroup the letters several times to move them around.


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Letterhead

Process:

Objectives:Use the basic tools of Illustrator & InDesign.Design consistent layouts for a business card and letterhead.Use your new logo to design two stationery items withconsistent design.Letterhead: 8.5 x 11 (full-bleed optional, but trim only .125)Apply typography rules keeping small copy.Applying contact information: Include name, address, phone,and email on each piece.

Program(s)/Tools:nDesign


Date:Nov. 9, 2013

Description:Stationery I created for a personal brand that I may use in theuture, CFM Editing.

I placed my logo in the top left corner because the green line leads theeye from top-left to bottom-right. I decided to take advantage of thatflow and put my contact information in the bottom right corner of thepage. I decided to add a small green rectangle on the bottom of thepage, which also leads the eye gently to the contact info.


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235 W 4th S Apt. 310Rexburg, ID, 83440

408.555.6730

Cameron MacDonald

[email protected]

CF

MEditing


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Business Card

Process:

Objectives:Use the basic tools of Illustrator & InDesign.Create a new logo to fit a company or personal image. Do notimitate existing logos or use your previous designs.Business card: 3.5 x 2Apply typography rules keeping small copy.Applying contact information: Include name, address, phone,and email on each piece. Use periods, bullets, or spaces inphone #; No parentheses/ hyphens.

Program(s)/Tools:llustrator


Date:Nov. 11, 2013

Description:Business card I created for a personal brand that I may use in theuture, CFM Editing.

Since I was making a logo for an editing company, I wanted to makeomething pretty simple and minimalistic. Editors deal mostly withype, and I couldnt think of any symbols or shapes that would maken obvious and simple enough copyright logo. So I opted for simpleettering with a green slash behind it. Editors do mark pages up, but itsgood strategy to use a color other than red because red is scary. I also

ried a red slash behind at first, but I felt like matching it with a red baron the bottom of the stationery would be pretty visually imposing. So Iwent for a 50 percent opacity green line instead, and I felt like it workedpretty well. I didnt plan it to do this, but the angle of the letters in theogo, which came before the slash, pointed right at the contact info onhe business card. I also opted to make the slash a little rounded on thend with the brush room, since normal lines drawn by hand dont haveuch sharp corners.


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CFM

Editing

235 W 4th S Apt. 310Rexburg, ID, 83440

408.555.6730

Cameron MacDonald

[email protected]

Editing

CF

M


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Web Page

Process:

Objectives:Size and optimize an original logo as a .png for a web page.Write content to describe the process of creating your logoand how it appeals to a target audience.Design a web page using HTML to display a logo and content.Acquire a working knowledge of HTML.Acquire a working knowledge of CSS.Identify hex colors for web design.

Program(s)/Tools:Notepad++


Date:Nov. 23, 2013

Description:Simple web page I designed using basic HTML and CSS. Thisould be adapted for my potential editing brand.

First, I copied and pasted the sample HTML and CSS sheets.Then I changed the body copy in the HTML sheet to match whatsurrently there. I used W3 to find the hex codes for the colorhanges I made. I inserted those into the CSS in order to changehe style of the page. I thought about messing with the borders aittle bit, but ended up just leaving them how they were. Then, Inserted my logo.


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Documents

P9 Cameron MacDonald