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Final Portfolio
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1. Montage2. Business Card3. Letterhead4. Brochure5. Flier6. Web Page7. Imaging8. Event Ad9. Logos
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MontageDescription: Combination of two images blended together to make one image.
Date: 2/15/13
Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Adobe Photoshop
Objectives:Create a new image using Adobe Photoshop.Use masks to blend two or more images together. Apply a filter to the montage.
Process:First I changed the resolution and cropped both images. Next I positioned them together while insuring that the image of Christ had lots of lead room. Once the placement was correct, I masked the two images together; then I utilized the clone stamp tool to remove the original logo on the ocean image. After this, I added a filter and used a layer mask to remove part of the filter. I then broke the type into three sections for more freedom in sizing and placement.
Business CardDescription: A business card for a dessert company named ‘Simply Nummy’.
Date: 3/2/13
Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Adobe Illustrator & InDesign
Objectives:Design a business card that portrays the business and its image.Design the business card in Adobe Illustrator and InDesign.
Process:I researched images and colors that would best represent the company and its product. I then found the appropriate photo and reconstructed it into a logo using the drawing and shape tools in Adobe Illustrator. After I was content with the logo, I placed it into a 3.5 x 2 inch box in InDesign and added the contact information. I placed all the pertinent contact information into groups for design aesthetics. Finally, I added a visual connection between the logo and the contact information by using a line rule. I added the company’s initials on a second 3.5 x 2 inch box for the back of the card. All the colors on the card were taken from the original image.
LetterheadDescription: A letterhead for a dessert company named ‘Simply Nummy’.
Date: 3/2/13
Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Adobe Illustrator & InDesign
Objectives:Design a letterhead that portrays the business and its image.Design the letterhead in Adobe Illustrator and InDesign.
Process:I researched images and colors that would best represent the company and its product. I then found the appropriate photo and reconstructed it into a logo using the drawing and shape tools in Adobe Illustrator. After I was content with the logo, I placed it onto an 8.5 x 11 inch page in InDesign and added the contact information. I placed all the pertinent contact information into groups for design aesthetics. Finally, I added a visual connection between the logo and the contact information by using a line rule. All the colors on the card were taken from the original image.
BrochureDescription: A gateway brochure for a business named Downtown Zoo that provides upcomming activities and events for the zoo’s customers.
Date: 3/23/13
Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop
Objectives: Create a two sided document in Adobe InDesign.Design the logo for the company and use in the brochure.Use at least four images.
Process:Using Adobe InDesign I created the layout for a gateway fold. I used and positioned a series of black bars and animal photos with green foliage to create flow and repetition. For the flamingo in the center I removed the background in Photoshop and used text wrap in Illustrator to wrap the body copy around the flamingo. I used Illustrator to create the logo and the scissors tool in InDesign to cut the logo in half. I placed each logo half on the both the brochures flaps. The line down the front of the brochure represents where the brochure opens.
FlierDescription: A flier for a learning conference.
Date: 1/26/13
Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Adobe InDesign
Objectives: Use the design principles to create a well laid out flier.Create the flier in Adobe InDesign.
Process:After experimenting with different layouts and finding the layout I liked, I added the required Elements to the flier. I then experimented with different shades of gray and font sizes to create contrast and hierarchy within the flier. I intentionally left a large area of white space within the composition in order to encourage the circular flow of the viewer’s eyes around the flier’s layout.
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Web PageDescription: A web page for a company named Simply Nummy that explains the purpose and process behind the design of their logo.
Date: 3/13/2013Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Notepad++/Adobe Photoshop/W3C Markup Validation Service
Objectives: Create a basic web page using HTML. Include written content and the company’s logo.Change the colors and font type using a provided external CSS sheet. Process: I used Notepad++ to write the HTML code for the web page and also to make adjustments to an external CSS style sheet provided by the instructor. I then played with color and font choices within the CSS code until I was satisfied with the overall look of the web page. I also utilized W3schools.com to double check my HTML code.
ImagingDescription: A photoshoped image of a fire hydrant, applying a filter and partial saturation.
Date: 2/9/13Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Camera/Adobe Photoshop
Objectives: Capture and scan in a quality image.De-saturate part of the image and apply a filter using Photoshop.
Process: I took several pictures while focusing on giving my subject plenty of lead room and aligning it within the rule of thirds. When I found the picture I liked I loaded and cropped it into Adobe Photoshop. I created two layers with the same image and then added a filter and de-saturated the bottom image. On the second layer I used a layer mask to cut out the fire hydrant using the quick selection tool. After completing the composition, I placed it on a white background for printing purposes.
Event AdDescription: An event ad for a charity dinner to raise money for less unfortunate individuals.
Date: 2/2/13
Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Microsoft Word 2010 / HP Scanjet 4890 (Scanner)
Objectives: Create an event ad using only Microsoft Word. Scan in a quality image and place it into Microsoft Word.
Process: I started by searching for an image that would best represent a charity dinner. I then used boxes and lines in Microsoft Word to determine my general layout. Once I had a general idea of what I wanted the layout to look like I added the image and text to the flyer. Once my content was on the page I made minor adjustments to align the content and fix the white space. I also added thick black lines for contrast and repetition.
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Feb 2 6:00pm-9:00pm Jubilee Auditorium $20.00 per ticket
Proceeds go to the Calgary Homeless Society.
Food graciously donated by
EverdayFoods.
Hunger Strikes invites you to a fun and rewarding evening.
The night’s events will include: dinner from 6:00pm – 8:00pm, followed directly after by an exciting musical performed by Miss Shoemaker’s School of Performing Arts.
Feb 2 6:00pm-9:00pm Jubilee Auditorium $20.00 per ticket
Purchase tickets through our web site:
Purchase a ticket and feed someone in need!
http://www.whenhungerstrikes.com/tickets/dinnerfortwo
LogosDescription: Three different logos which represent a dating company and offer the employer a variety of options to choose from.
Date: 2/23/2013
Course/Instructor: COMM 130 Section 2Caryn Esplin
Programs/Tools Used: Adobe Illustrator
Objectives:Create three different logos to represent a company and its message.Create the logos in Illustrator.
Process: I researched several symbols and images until I found the symbols that I felt would best represent or portray the purpose and message of the company. I then drew the logos in Illustrator using the pen tool and variety of shapes tools.
Company Name: Right on Target
right on target
right on target
right on target
