DIAZ

Company Background P.A.P.A – “People Are Priority Always” Founder: John Schnatter Specialty: Pizza Third largest take-out and delivery pizza

in U.S. No. of stores: 13 (Philippines) 1st branch: Robinson Galleria

SWOT ANALYSIS

STRENGTHS• Quality control center• Strategic store location• Reliable customer service

WEAKNESSES• Limited menu items• Brand awareness• Franchise management

OPPORTUNITIES• Social media & Technology• Product diversification• Increasing population of market segment

THREATS• Competitors & New Entrants• Substitute• Rising cost• Increasing buyer s & suppliers power• ForEx

TOWS ANALYSIS

STRENGTHS• Quality control center• Strategic store locations• Reliable customer service

WEAKNESSES• Limited menu items• Brand awareness• Franchise management

OPPORTUNITIES• Social media &

Technologies• Product diversification• Increasing population of

market segment

SO• Establish stores

located in colleges/universities

• Tie up with credit card companies

WO• Introduction of

budget meals• Application through

Apple Store / Android Market

• Advertisement through social media (e.g. Facebook/ Twitter)

THREATS• Competiors & New entrants• Substitute• Rising cost• Increasing buyers &

suppliers power• ForEx

ST• Promos• Pricing

WT• Product

Differentiation• Additional menu

items• Efficiency inventory

management

Organizational Structure