3/11/2015 ParadigmShiftsAffectingTelecommunications

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ParadigmShiftsAffectingTelecommunications1.ExecutiveSummaryoftheSWANSATSystem

2.HybridSystemofSatelliteCommunicationsTechnology

3.TenBenefitsoftheSWANSATSystem

4.BasicServicestobeOffered

5.CyberSecurityandSafeSurfingonSWANSAT

6.ParadigmShiftsAffectingTelecommunications

7.Competition

8.ITUTrends:HowSWANSATfitstheITUDraftReportonIMT2000

he Internets continuing rapid expansion contributes to exponential changes in thecommunications industries, particularly with respect to the number of businesses thatmaintainawebpresence,thenumberofpeopleusingtheweb,thevalueofecommercetransactedontheweb,andtheamountofmarketingdollarsspentontheweb.BoththeInternetandcorporateintranetshavequicklybecomesignificantglobalmediaintheirownright, allowing content publishers to deliver information and programming in interactive

waystoanarrowaudiencenotpossibleutilizingtraditionalbroadcasttelevisionandprintmedia.Sevenemergent Internet paradigm shifts are nowoccurring andwill forever change theway information isdisseminated.Theseshiftsare:

1 FromInstitutionallydirectedCommunicationtoCustomerDirectedCommunication2 FromDataBroadcastingtoInformationNarrowcasting

3 FromNarrowBandwidthtoBroadBandwidth

4 FromFixedSystemstoWirelessSystems

5 FromBroadcasttoNarrowcast

6 FromStaticMediatoInteractive,RichMedia

7 FromStaticAdstoInteractive,StreamingAds

We will expand upon each of these seven paradigm shifts below. SWANsat will optimizeimplementationofeachofthesetrendsthroughouttheworldinamannermorecosteffectivethanany

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othersatellitebaseddistributionsystemeverproposed.

1 FromInstitutionallydirectedCommunicationtoCustomerDirectedCommunicationOverthepastseveralyears,individualshavebeentakinggreatercontroloftheirpersonalcommunicationand information requirements. The internet has facilitated this shift in behavior by providing easyelectronicaccesstoinformationthatwasonceonlyavailabletoprofessionalsathighcost.Forexample,withrespecttoinvestmentdecisions,theserecentchangeshavemadeitpossibleforsmallinvestorswithInternetaccessand limitedcapital to tradestocksandoptions fromanywhere in theworld. Investorshave takenadvantageof these changes, seeking toprofit fromshorttermpricemovementsof thesesecurities.Asaresult,onlineinvestingaccountsnowtotalmorethan50millionaccounts.

2 FromDataBroadcastingtoInformationNarrowcastingOur methodology for distinguishing between data and information is the foundation of its ability toprovidecustomerswithinformationservices,includingmonitoring,consolidation,andpresentationofrealtime breaking news. Instead of broadcasting data to many people, we intend to assist in thedisseminationofinformationtospecificenduserindividuals.Asaresult,narrowcasting,notbroadcasting,willdefineourapproachtodoingtelecommunications.TheApplicantdefinesdataasmerelyacollectionoffacts.Informationisdatawithtimevalueadded.Informationisdataextractedtomeetaspecificneedataspecifictimeforaspecificpurpose.SWANsatwillprovideinformation,notmerelydata,toitscustomers.

3 FromNarrowBandwidthtoBroadBandwidthThemeansbywhichInternetdatastreamsaredisseminatedisshiftingfromnarrowbandwidthtobroadbandwidth methodologies. Accordingly, SWANsat will provide more room for dissemination ofbroadband content after the manner of the Internet2 format recently demonstrated in the UnitedStates.Wewill disseminate educational programming, including programming services for home andprivateschooling.SWANsatwillencourageubiquitousdisseminationofaudio/visualcontent, interactiveecommerceopportunities,andInternetparticipationbytraditionaladvertisers.Furthermore,adoptionofbroadbandwillencouragenonusersoftheInternettobecomeusers.

4 FromFixedSystemstoWirelessSystemsExceptforthebandwidthlimitationsoftraditionalInternetdatastreams(whicharebeingeliminatedbythe adoption of broadband channels), the most stringent obstacle that hinders further expansion ofInternetaccesshasbeentheinabilityofausertoaccesstheInternetfrommobileplatforms.Simplyput,untilnowtheuserhashadtoentertheInternetfromfixedcomputerlocations.Emergingtrendswithinthetelecommunicationsindustrysuggestthatallofthisisabouttochange.Accordingly,ratherthantheuserremainingatafixedlocationtoconnecttotheInternetworld,theInternetworldcannowcometotheuserwhereverthatuserhappenstobelocated.ThroughtheSWANsatSystem,anyuserwillnowbeabletoconnecttotheInternetfromanywhereintheworld,thuscontributingtoexponentialgrowthofInternetaccess.

5 FromBroadcasttoNarrowcastWhereasthefoundationalassumptionoftraditionaltelevisionbroadcastingwasthatcontentmustappealto a wide audience, the Internets narrowcast capability allows appeal to a highly targeted, verticalaudience.Inherentwithinournarrowcastapproachtomarkettargetingisabuiltineconomicefficiencythatmakesitpossibletotargetspecificdemographicsegmentswithapinpointprecisionsimplyimpossiblewithtraditionalbroadcastmedia.

6 FromStaticMediatoInteractive,RichMediaTelevision broadcasting has traditionally enjoyed a significant advantage over the Internet in that itstransmissioncontentcouldnotbeeffectivelycarriedovertheInternet.ThisisbecausetheInternetusedtoprimarilyconsistofastaticmediumthatcouldnotefficientlypresentaudioorvideocontent.Adoption

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ofstreamingvideoandaudiotechnologiesnowmakesitpossible,whencombinedwithbroadbandwidth,topresentrichmediacontenttoInternetusers.

7 FromStaticAdstoInteractive,StreamingAdsAdsaccessibleonSWANsats streamingmediawill contain fullmotion, full color, full audio and visualcontent identical to the production standards of traditional television ads, but directed to a pinpointverticalaudienceinsomecasesconsistingonlyofasingleuser.Whiletraditionalbanneradswillalwayshavesomedegreeofcontinuingeffectivenessonawebsite,broadeningbandwidthwillenableustoapplyinteractive, streamingad technology toourdirect response ad capabilities in order to capturemarketshareandrevenues.

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