Partenza // Arrivo

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project // class // instructor //

F R O M / / U N T I L / /

P O R T F O L I O S E N I O R P O R T F O L I O M A R Y S C O T T

January, 2009 May, 2012

R O U T E // Academy of Art University

Vo l u m e //

D E S T I N AT I O N // Selected Works

C O N D U C T O R // Sarah Higgins

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A R R I VOPA RT E N Z ASarah Higgins

graphic designer

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PA R T E N Z A // A R R I V O S A R A H H I G G I N Sportfol io // > > > >

PA RT E N Z A / / [ p a r ’ t e n t s a ] s f ( g e n ) :d e p a r t u r e , p a r t i n g , l e a v i n g , s t a r t .

A R R I V O / / [ a r ’ r i v o ] s m ( g e n ) :a r r i v a l , i n c o m i n g , e n t r y, f i n i s h , e n t r a n c e .

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F R O M / / U N T I L / /



When I was in high school, I discovered an

old album in the back of a cabinet. I t was

dusty and fal l ing apart. I careful ly pul led i t

out and opened i t . I was instantly enthral led

by what I found —luggage tags, postcards,

photos stuck in with classic photo corners,

t ickets, love letters, and photos of my

then sixteen-year-old mom with her sister,

mother and grandmother.

I asked my mom about the album and

she told me about her 3-month adventure

through Europe. In 1954 this journey

involved ships not planes, postcards instead

of emails, and a slower way of experiencing

the world. Looking at those images thri l led

me and inst i l led a passion in me.

I didn’t real ize unti l years later, after my

own (but very dif ferent) adventure through

Europe and my complet ion of rather

unfulf i l l ing degree, that that passion I fel t

that day was for graphic design.

I rediscovered the old dusty album again

during my t ime at the Academy of Art, and

I real ized this heir loom object has been

instrumental in the direct ion I chose in l i fe.

This is my departure and arr ival into the

fascinat ing, passion-f i l led, inspir ing world

of graphic design. I can’t wait .

D E PA RT U R E / /

A R R I VA L / /

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A R R I VO

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Sarah Higgins

graphic designer

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A R R I VA L // Granada, ES

D E PA RT U R E //C o u n t r y //New York, NY

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graphic designer

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F R O M / / U N T I L / /



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D E S T I N AT I O N //

PA G E S //

Twisted Stitch Conference

080-095

N u m e r o //

06

IT INERARY / /


PA G E S //

N u m e r o //

Levi Strauss BBQ Sauce

010-021

01


PA G E S //

N u m e r o //

Antidote Tonic Water

070-079

05D E S T I N AT I O N //

PA G E S //

Process Relearn

022-035

N u m e r o //

02


PA G E S //

Digging Man Wine

036-049

N u m e r o //

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PA G E S //

Illy Caffè

049-067

N u m e r o //

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>>7


F R O M / / U N T I L / /




PA G E S //

Duracell Elements Lamp

096-107

N u m e r o //

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PA G E S //

Reed & Greenough

108-115

N u m e r o //

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PA G E S //

N u m e r o //

J.C. Penney Redesign

118-177

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PA G E S //

Logos and Marks

178-187

N u m e r o //

10

>>8


DEPARTURE / / AR

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DEPARTURE // ARRIVAL >

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A R R I VOPA RT E N Z A

Sarah Higgins

packaging

>>9


F R O M / / U N T I L / /

L E V I S S T R A U S S B A R B E C U E S A U C E P A C K A G I N G 2 C H R I S T I N E G E O R G E

September, 2010 October, 2010

S e r i e N .o 001

R O U T E // Packaging 2

D E S T I N AT I O N //N u m e r o // Levi Strauss BBQ Sauce

C O N D U C T O R // Christine George

D E PA RT U R E / /

A R R I VA L / /

Extend a brand into the barbecue sauce

market. Create dif ferentiat ion between

f lavors and extension i tems.

Levi Strauss was an obvious choice because

of their or igin as a dry goods company and

their roots in San Francisco. Using vintage

broadsides from the gold rush era for

inspirat ion, I was able to honor the history

of the company. The greatest chal lenge was

working with such a variety of typefaces

and gett ing them to work as a unit .

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D E L I V E R A B L E S / /

B O T T L E S

L A R G E B A G

S M A L L I T E M

T Y P E FA C E S / /

A LT E R N AT E G O T H I C

B E L L G O T H I C

C E N T U RY 7 2 5

C H O P I N S C R I P T

E C U Y E R D A X

E N G R AV E R ’ S O L D S T Y L E

G L O U C E S T E R

T R A D E G O T H I C

K E Y W O R D S / /

R U G G E D

T Y P O G R A P H I C

H E R I TA G E

I N S P I R AT I O N / /

B R O A D S I D E S

G O L D R U S H

S A N F R A N C I S C O

V I N TA G E A D S

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S e r i e N .o 002

D E PA RT U R E / /

A R R I VA L / /

To design the col lateral for a typography

conference that dealt with the issues

of learning disabi l i t ies. The conference

covered dyslexia, Asperger ’s Syndrome,

and attention defici t disorder.

The conference material is a typographic

expression of the chaos and confusion

of learning disabi l i t ies. The purpose of

the project was to raise awareness and

understanding of learning disabi l i t ies and

to encourage further research.

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B O O K

P O S T E R

S C H E D U L E

T I C K E T


C O N S O L A S

V I T E S S E S A N S

K E Y W O R D S / /

E X P E R I M E N TA L

I N F O R M AT I V E


M E D I C A L R E P O RT S

T E X T B O O K S

A N AT O M I C A L D R AW I N G S

X - R AY S

R O U T E // Typography 3

D E S T I N AT I O N //N u m e r o // Process Relearn

C O N D U C T O R // Ariel Grey02

>>21


F R O M / / U N T I L / /

P R O C E S S R E L E A R N T Y P O G R A P H Y 3 A R I E L G R E Y

September, 2010 December, 2010

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A R R I VO

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Sarah Higgins

print

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A1

B1 B2

A2

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DEPARTURE // AR

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A R R I VO

PA RT E N Z A

Sarah Higgins

packaging

>>35


F R O M / / U N T I L / /

D I G G I N G M A N P A C K A G I N G 3 T H O M A S M C N U LT Y

March, 2011 May, 2011

S e r i e N .o 003


D E S T I N AT I O N //N u m e r o // Digging Man Wine

C O N D U C T O R // Thomas McNulty

D E PA RT U R E / /

A R R I VA L / /

Develop the brand and packaging for a

winery of our choosing. Make i t a unique

and contemporary label in the marketplace.

Show variat ion in the design of a low-t ier

and high-end label.

The Digging Man is a f ict i t ious label based

on a tradit ion started by my brother—

burying and then later unearthing a bott le

of wine to enjoy in nature. The company

is dedicated to keeping the wine as pure

and humble as possible without the

chemicals and contamination that comes

with conventional viniculture. In a world of

snooty wineries, i t is “down to earth.”

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H I G H - E N D B O T T L E

G I F T B O X

2 X L O W - T I E R

B O T T L E S


B R O T H E R S

C A S L O N

N E W S 7 0 2

S E D O N A

K E Y W O R D S / /

M A S C U L I N E

H E R I TA G E

R U S T I C


S T O RY T E L L I N G

V I N TA G E B R O A D S I D E S

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March, 2011 May, 2011

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March, 2011 May, 2011

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March, 2011 May, 2011

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March, 2011 May, 2011

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March, 2011 May, 2011

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March, 2011 May, 2011

>>48


S e r i e N .o 004

R O U T E // Identity 2

D E S T I N AT I O N //N u m e r o // Illy Rebranding

C O N D U C T O R // Todd Hedgepeth

D E PA RT U R E / /

A R R I VA L / /

Rebrand and refresh a global corporat ion to

broaden the presence and marketabi l i ty

of the company.

In rebranding I l ly, I used some of the equity

of the brand, such as the color red, as wel l

as the coffee culture of I taly. The rebrand

has a more modern & playful approach.

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L O G O

S TA N D A R D S G U I D E

A P P L I C AT I O N S


N E U T R A

N E U T R A S L A B

K E Y W O R D S / /

P L AY F U L

D E L I G H T F U L

M O D E R N


C L A S S I C P H O T O G R A P H Y

M O D E R N T Y P O G R A P H Y

I TA L I A N C O F F E E

C U LT U R E

>>49


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I L LY I D E N T I T Y 2 T O D D H E D G E P E T H


DEPARTUR

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A R R I VO

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Sarah Higgins

identity

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>>66


A R R I VA L // Rome, IT

D E PA RT U R E //N u m e r o // Granada, ES

ITDEPARTURE / / ARR

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graphic designer

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>>68


DEPARTURE / / AR

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DEP

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AR

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Sarah Higgins

packaging

>>69


F R O M / / U N T I L / /

A N T I D O T E T O N I C WAT E R P A C K A G I N G 2 C H R I S T I N E G E O R G E

October, 2010 December, 2010

S e r i e N .o 005


D E S T I N AT I O N //N u m e r o // Antidote Tonic Water

C O N D U C T O R // Christine George

D E PA RT U R E / /

A R R I VA L / /

Brand and package a l ine of tonic water.

The goal was to create a packaging l ine that

would stand up against high-end l iquor.

This imagined brand, Antidote Tonic

Water was born out of the wicked

fascinat ion with poisonous potions: ones

that have the power to enchant the heart,

entrance the soul, and ensnare the mind.

One sip of this mystical tonic wi l l leave you

with a begui l l ing glow.

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6 X B O T T L E S

4 - PA C K


B E N G U I AT

E D WA R D I A N S C R I P T


K E Y W O R D S / /

C O L O R F U L

M A C A B R E


P O I S O N O U S P L A N T S

T H E S C A R L E T L E T T E R

H I G H - E N D L I Q U O R

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R O U T E // Typography 4

D E S T I N AT I O N //N u m e r o // Twisted Stitch Conference

C O N D U C T O R // Ariel Grey

D E PA RT U R E / /

A R R I VA L / /

Design the col lateral for a knit t ing

conference. The conference focuses

on breaking the stereotype of knit ters.

In order to capture a macrabre tone, I

used the Tale of Two Cit ies as inspirat ion.

By showcasing couture and experimental

techniques and materials, I was able to

show the edgy high-fashion side of knit t ing.

Knitt ing is not just for grandmas anymore.

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B O O K

P O S T E R

S C H E D U L E

T I C K E T S


D A L L I A N C E

C A S L O N

K E Y W O R D S / /

M A C A B R E

F E M I N I N E

E X P E R I M E N TA L


H A U T E C O U T U R E

TA L E O F T W O C I T I E S

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F R O M / / U N T I L / /

T W I S T E D S T I T C H C O N F E R E N C E T Y P O G R A P H Y 4 A R I E L G R E Y


DEPARTURE / / AR

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DEP

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Sarah Higgins

print

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DEPARTUR

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DE

PA

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A R R I VO

PA RT E N Z A

Sarah Higgins

packaging

>>95


F R O M / / U N T I L / /

D U R A C E L L L A M P P A C K A G I N G 3 T H O M A S M C N U LT Y

January, 2011 March, 2011

S e r i e N .o 007


D E S T I N AT I O N //N u m e r o // Duracell Elements Lamp

C O N D U C T O R // Tom McNulty

D E PA RT U R E / /

A R R I VA L / /

Create a lamp and the packaging to extend

a brand into housewares.

Duracel l recognizes that their primary

products, batter ies, are detr imental to

the environment. They are bringing green

pract ices to their business standards and

opening a new manufacturing faci l i ty which

uses the latest sustainable technology.

They have also pledged to research new

sustainable technology that completely

replaces battery power. The Duracel l

Elements lamp is an introduction to this

new commitment to sustainabi l i ty.

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L A M P

PA C K A G I N G


W H I T N E Y

V I T E S S E S A N S

F U T U R A

K E Y W O R D S / /

S U S TA I N A B I L I T Y

M O D E R N


A R C H I T E C T U R E

E N V I R O N M E N TA L D E S I G N

T E C H N O L O G Y

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F R O M / / U N T I L / /



elements

75 WATT LIGHTBULB

NOT INCLUDED

MULTI-FUNCTIONAL3 PIECE TABLE LAMP

TA B L E L A M P

YEAR WARRANTY Duracell elements

lamp is perfect to

add ambiance and

style to any room in

your home.

Duracell elements lamp is multi-functional. Use it as an accent or nightlight. Because it separates into three pieces, it is perfect to take from room to room.

elementsTA B L E L A M P

KT1107

Berkshire Corporate Park

Bethel, CT 06801

www.duracell.com

Made in the USA

duracell 2010 Patent Pending

Please Recycle

1 2 3

DC1107

THE ELEMENTS LAMP IS MULTI-FUNCTIONAL. HERE ARE JUST THREE WAYS:

1 2 3

.comvisit

With the introduction of sustainable practices to our standards of operation, our new manufacturing facility uses 100% sustainable technology to manufacture their products. We pledge to researching new green technology to replace battery power completely by 2020. We introduce the Duracell Elements lamp as our new commitment to sustainability.

DIMENSIONS: EFFICIENT:

SUSTAINABLE:

rechargeable12 hour battery lifemultifunctionaldurable materials

made from 100% recycled materialssustainable manufacturingenergy efficient

11”(27.9 cm)

9”(22.9 cm)

TABLE LAMP

>>104


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>>106


S e r i e N .o 008

R O U T E // Freelance

D E S T I N AT I O N //N u m e r o // Reed & Greenough

C O N D U C T O R // Sabrina Higgs

D E PA RT U R E / /

A R R I VA L / /

Develop the identi ty and col lateral for a new

bar in the Marina distr ict of San Francisco.

During the renovations of this bar, a vintage

sign was discovered under the facade. I t

turns out the locat ion used to be a dist i l lery

founded in 1908. The owner decided

to name the bar after the dist i l lery and

the sign was kept to pay homage to the

locat ion’s past. My task was to recreate

the sign in a digi tal format and design the

col lateral to be cohesive with the style of

the sign and the bar.

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L O G O

M E N U

B U S I N E S S C A R D

M AT C H E S

C O A S T E R


C E N T U RY B O O K


K E Y W O R D S / /

I D E N T I T Y

H E R I TA G E


P R O H I B I T I O N

V I N TA G E S I G N A G E

>>107


F R O M / / U N T I L / /

R E E D & G R E E N O U G H F R E E L A N C E S A B R I N A H I G G S

June, 2011 August, 2011

DEPARTURE / / AR

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DEP

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ARRIV

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Sarah Higgins

identity

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A R R I VA L // Paris, France

D E PA RT U R E //N u m e r o // Rome, Italy

FRDEPARTURE / / ARR

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F R O M / / U N T I L / /



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Sarah Higgins

packaging

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F R O M / / U N T I L / /

J C P E N N E Y P A C K A G I N G 4 M I C H A E L O S B O R N E


S e r i e N .o 009


D E S T I N AT I O N //N u m e r o // J.C. Penney

C O N D U C T O R // Michael Osborne

D E PA RT U R E / /

A R R I VA L / /

Redesign the packaging for J.C. Penney

to compete with Target by refreshing and

revital iz ing their brand system.

We designed a 2-t iered “house-of-brands”

system that would bring in a wider target

audience and make JCP the preferred store

of consumers. By updating the brand, i t

wi l l al low the company to compete with the

leading discount department stores.

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PA C K A G I N G L I N E S


D I N

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FA R A O

B U R B A N K

K N O C K O U T

N E W S 7 0 2

M E T R O S C R I P T

S E N T I N E L

D E S I G N T E A M / /

S A R A H H I G G I N S

N AT H A N G O D D I N G

S T E P H A N I E S C H M A LT Z

K R I S T I N B O W E N

Y O O N A B A E

K E Y W O R D S / /

VA L U E

C O M F O RT

A C C E S S I B I L I T Y

R E L I A B L E


H I S T O RY O F J C P E N N E Y

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T Y P E // T Y P E //House Brand Private Label

B R A N D // B R A N D //JCP Everyday Gold Standard Trading Co.

D E PA RT U R E / /

H O U S E B R A N D / /

D E PA RT U R E / /

For consumers ages 18-50 who are looking

for basic products necessary for the modern

home. A l ine of products that are “excel lent

qual i ty at everyday prices.”

For consumers aged 25-35 who enjoy

cooking, gourmet and unique foods,

and l ike to explore new ingredients.

K E Y W O R D S / /

VA L U E

C O M F O RT


R E L I A B L E

K E Y W O R D S / /

G O U R M E T

F U L F I L L I N G

TA S T Y

A RT I S A N

C AT E G O R I E S / /

F O O D

H O M E

B A B Y

P E T


F O O D

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T Y P E // T Y P E // T Y P E //Private Label Private Label Private Label

B R A N D // B R A N D // B R A N D //Nuzzle Caroline & James Canary

P R I VAT E L A B E L S / /

D E PA RT U R E / / D E PA RT U R E / / D E PA RT U R E / /

For pet owners aged 25-35 who want

the same level of qual i ty for their pets

as they expect for their family.

For consumers aged 35-55 who expect

high-qual i ty luxurious products for their

home, bath and body.

For parents aged 25-35 who are looking

for high qual i ty trustworthy products for

their l i t t le ones.

K E Y W O R D S / /

F R I E N D LY

P L AY F U L

K E Y W O R D S / /

M O D E R N

L U X U R I O U S

S L E E K

S U S TA I N A B L E

K E Y W O R D S / /

P L AY F U L

S A F E

C O L O R F U L


P E T F O O D

P E T G R O O M I N G

P E T A C C E S S O R I E S

P E T T O Y S


H O M E

B AT H

B O D Y


B A B Y F O O D

B A B Y G R O O M I N G

B A B Y A C C E S S O R I E S

B A B Y T O Y S

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S e r i e N .o 009


D E S T I N AT I O N //N u m e r o // Everyday


D E PA RT U R E / /

A R R I VA L / /




JCP Everyday was our house brand. We

created a l ine of accessible qual i ty products

for use in the everyday home. Using

typography and color coding, we created

a cohesive system that dist inguished four

categories —home, baby, food, and pet.

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G O T H A M

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R E L I A B L E

VA L U E



S W I S S D E S I G N

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>>135F R O M / / U N T I L / /September, 2011 December, 2011

project // class // instructor //J C P E N N E Y P A C K A G I N G 4 M I C H A E L O S B O R N E

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F R O M / / U N T I L / /



S e r i e N .o 009


D E S T I N AT I O N //N u m e r o // Gold Standard Trading Co.


D E PA RT U R E / /

A R R I VA L / /




We wanted J.C. Penney to branch out into

food products. We created a l ine of gourmet

foods to honor the roots of the company as

a trading post and dry goods store.

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K E Y W O R D S / /

G O U R M E T

F R E S H

WA R M


T R A D I N G P O S T S

H E R I TA G E

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S e r i e N .o 009


D E S T I N AT I O N //N u m e r o // Nuzzle


D E PA RT U R E / /

A R R I VA L / /




We created a l ine of fr iendly and playful

pet products. The addit ion of the pet l ine,

among others, makes J.C. Penney a one-

stop shop for modern famil ies.

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P L AY F U L


M A N ’ S B E S T F R I E N D

P E T P E R S O N A L I T I E S

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F R O M / / U N T I L / /



S e r i e N .o 009


D E S T I N AT I O N //N u m e r o // Caroline & James


D E PA RT U R E / /

A R R I VA L / /




We created a l ine of home, bath and body

products that is high qual i ty, luxurious and

affordable. The l ine makes luxury more

accessible by using sustainable and long-

lasting materials, such as bamboo and metal.

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M O D E R N A R C H I T E C T U R E

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S e r i e N .o 010

R O U T E // Various

D E S T I N AT I O N //N u m e r o // Logos and Marks

C O N D U C T O R // Various

D E PA RT U R E / /

A R R I VA L / /

Design an identi ty that represents a

company or person in a single mark.

A logo best represents a company when

the proper color palette and visual style

are used. For each mark, I did extensive

research in order to capture the spir i t

of the company.

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C O M PA N Y R E S E A R C H


L O G O

T Y P E FA C E / /

VA R I O U S

C U S T O M L E T T E R I N G

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F R O M / / U N T I L / /

L O G O S & M A R K S V A R I O U S V A R I O U S


DEPARTUR

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Sarah Higgins

identity

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SINCE 1640

SINCE 1640

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SINCE 1640

SINCE 1640

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F R O M / / U N T I L / /



T H A N K Y O U / /

I wouldn’t have made i t this far without the

people who have supported me along the

way. For that I am grateful.

I N S T R U C T O R S / /

Thanks to al l of my instructors for passing

along as much of your knowledge as

possible in 16 weeks. Thanks especial ly

to Mary Scott, Ariel Grey, Tom McNulty,

Christ ine George, Todd Hedgepeth and

Michael Osborne. You have inspired in me

a true passion for design.

F R I E N D S / /

First and foremost, I have to thank Mike for

support ing and encouraging me every step

of the way—from the leap of fai th of going

to the Academy of Art to putt ing up with

my late nights and occasional outbursts

of frustrat ion. To Stephanie and Krist in, a

special thanks for travel l ing with me the

whole way. Thanks for being a text away

nearly anyt ime, day or night. Thanks to

Team Eagle: Stephanie Schmaltz, Krist in

Bowen, Nathan Godding, and Yoona Bae.

You taught me what i t real ly means to

col laborate. I learned so much from you.

FA M I LY / /

To my brother, Daniel for showing your

love and support the best way you know

how and thanks for the inspirat ion for the

Digging Man. I ’ve saved the best for last.

To my mom, I can’t even begin to express

my grat i tude for al l your support. This truly

wouldn’t have been possible without you.

DEPARTURE / / ARR

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graphic designer

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R O U T E // Academy of Art University

D E S T I N AT I O N // Partenza // Arrivo

C O N D U C T O R // Sarah Higgins

E M A I L / /

A D D R E S S / /

P H O N E / /

A C A D E M Y O F A RT U N I V E R S I T Y / /

I N S T R U C T O R / /

P R I N T I N G A N D B I N D I N G / /

C O V E R A N D T E X T S T O C K / /

E N D S H E E T S / /

P H O T O G R A P H Y / /

F O N T S / /

S O F T WA R E / /

© A L L R I G H T S R E S E R V E D / /

sarahrhiggins@gmail .com

494 29th Ave. #1

San Francisco, CA 94121

831.917.3316

School of Graphic Design

79 New Montgomery Street

San Francisco, CA 94108

Mary Scott

Director of Graphic Design

Blurb

Prol ine Uncoated

Prol ine Uncoated

Sarah Higgins with Krist in Bowen

and Nathan Godding

Bauer Bodoni, Trade Gothic

Adobe Creative Suite 5

No part of this publ icat ion may be

reproduced without express permission

from Sarah Higgins.

Vo l u m e //

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F R O M / / U N T I L / /



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