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Parthenon Magazine Trivia Game

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Test your knowledge of magazine publishing with this simple, 10-question trivia game. It covers magazine history, magazine circulation, custom publishing and other facts about magazine publishing in America. The game was created for an event for the staff of Parthenon Publishing on Friday, March 29, 2013. (It was accompanied by beer, chips and salsa.) The winner got a $10 Starbucks gift card. Why did we do it? At Parthenon, we work hard for our clients, but we also like to have fun. To make sure we don’t “forget” to have fun, we schedule fun activities. We tried putting someone in charge of fun, but it was a lot of responsibility for one person. Now, we assign people a week to be the director of fun (this typically coincides with their week as kitchen king -- maintaining our kitchen/break room). During this week, they are responsible for coming up with an event for the company. They have a $25 budget and one hour during one business day. This game was Bobby Stark’s event. Why the quiz? As a company, we are big consumers of all kinds of media. So, while a quiz about magazines may seem at odds with “fun” we find it interesting. (At least that was Bobby’s theory.) Also, one of our core values is: we never stop learning. This was a way to combine fun with some light learning.

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PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game NEXTPREV 2

How to Play

1. You can play individually, or as a group.

2. Each question is followed by the answer (on the next slide), so you’ll need to keep score as you go.

3. The person with the most correct answers wins.

4. Have fun!

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a. Benjamin Franklin

b. Thomas Jefferson

c. Andrew Mellon

d. Henry Luce

e. Hugh Heffner

Who is widely considered the first magazine publisher in the U.S.?#1

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Who is widely considered the first magazine publisher in the U.S.?#1

Franklin was actually the second magazine publisher. Andrew Bradford’s American Magazine debuted 3 days before Franklin’s. American Magazine folded after 3 months and General Magazine after 6.

By the end of the 1700s, more than 100 magazines were in circulation in the U.S.

Ben Franklin published General Magazine in 1741

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a. Costco Connection

b. AARP Magazine

c. Sports Illustrated

d. National Geographic

e. Ladies’ Home Journal

What is the largest circulation magazine in the U.S.?#2

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What is the largest circulation magazine in the U.S.?#2

Largest magazine is a membership magazine.Started publishing in 1958Previous Name: Modern Maturity (until 2002)Published in three major segments: 50s, 60s, 70+ with significant editorial changes, but has dozens of additional versions to allow for demographic targeting in its huge circulation. Parade has a larger circ (at 33 million), but it is a newspaper supplement

AARP circulation: 22 million!

Relatively recent circulations of other contenders: Costco Connection 8 million, Sports Illustrated 3.1 million, National Geographic 4.1 million, Ladies Home Journal 3.2 million

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a. AARP magazine

b. American Way

c. The Furrow

d. National Geographic

e. Ritz-Carlton Magazine

What is the oldest continuously published custom magazine in the U.S.?#3

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#3John Deere created The Furrow in 1895

Purpose: to educate farmers about technology changes they needed to understand so they could survive and succeed.

It was important, but also complex. An advertisement couldn’t do the job. They needed a consistent, ongoing communication that helped farmers be better farmers -- so they could become better customers of John Deere.

The magazine is published in 40 countries, with a circulation of 1.5 million

What is the oldest continuously published custom magazine in the U.S.?

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What was the biggest selling issue of People magazine at the newsstand?#4

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What was the biggest selling issue of People magazine at the newsstand?#4

Young is better than oldPretty is better than uglyRich is better than poorMovies are better than televisionMovies and television are better than musicMovies, TV and music are all better than sportsAnything is better than politicsAnd nothing is better than the celebrity dead.

Stolley’s Laws of Magazine Covers

Dick Stolley joined Time Inc. in 1953 and retired in 2005. He was a writer, bureau chief, senior editor and managing editor of Time magazine. He was managing editor of Life Magazine, and made history when he secured the rights the Zapruder footage immediately following JFK's assassination. He was also a founding editor of People.

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When was it born? Match the magazine with the year it was founded.#5

1923 1987 1932 1892 1859

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When was it born? Match the magazine with the year it was founded.#5

19231987 193218921859

19261915 1995 1923 1938

Histo

rical

Cove

rs

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Match the magazine to its mission statement.#6

Test, inform, protect

Inspire a new breed of innovative and creative thought leaders who are actively inventing the future of business.

With culture-affecting editorial that has the power to launch phenomena, coin phrases, define decades, start movements and endorse demographics, this is where the conversations start.

the premiere resource for information on management trends, innovations, market strategies, and organizational development for more than 40,000 healthcare executives and senior decision-makers

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Match the magazine to its mission statement.#6

Mission statements are essential.

They explain who the magazine serves and what it delivers. Ideally, it also contains the desired outcome. They serve as a filter for the development of all content going forward.

Test, inform, protect

Inspire a new breed of innovative and creative thought leaders who are actively inventing the future of business.

With culture-affecting editorial that has the power to launch phenomena, coin phrases, define decades, start movements and endorse demographics, this is where the conversations start.

the premiere resource for information on management trends, innovations, market strategies, and organizational development for more than 40,000 healthcare executives and senior decision-makers

PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game NEXTPREV 15

According to Samir Husni (aka Mr. Magazine), how many magazines were launched in 2012?#7

a. 246

b. 387

c. 688

d. 870

e. 1126

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According to Samir Husni (aka Mr. Magazine), how many magazines were launched in 2012?#7

d. 870There were 870 new titles on newsstands in 2012, with 242 publishing regularly.

This was the best year since 2007, when 715 new titles launched, 248 of them publishing regularly.

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What is the breakdown of magazine distribution between newsstand (single copy) and subscription?#8

a. 10% single copy; 90% subscription

b. 25% single copy; 75% subscription

c. 50% single copy; 50% subscription

d. 75% single copy; 25% subscription

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What is the breakdown of magazine distribution between newsstand (single copy) and subscription?#8

PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game NEXTPREV 19

What is the average percentage breakdown of editorial and advertising pages in a magazine?#9

a. 35% ads; 65% editorial

b. 45% ads; 55% editorial

c. 55% ads; 45% editorial

d. 65% ads; 35% editorial

PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game NEXTPREV 20

What is the average percentage breakdown of editorial and advertising pages in a magazine?#9

b. 45% ads; 55% editorial

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What publication, first associated with Ben Franklin, became one of the first successful mass market magazines in the 20th century?

#10

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What publication, first associated with Ben Franklin, became one of the first successful mass market magazines in the 20th century?

#10Franklin bought the Gazette in 1729 and contributed to it, often under aliases. It ceased publication 10 years after Franklin’s death, but was then bought and renamed the Saturday Evening Post in 1821.

The Post became the most widely circulated weekly magazine with a circulation of 6 million in 1960. It ceased regular publication in 1969.

Pennsylvania Gazette became the Saturday Evening Post

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About the Parthenon Magazine Trivia GameThe game was created by Bobby Stark as an activity for Parthenon staffers on Friday, March 29, 2012. (It was accompanied by beer, chips and salsa.) The winner was Parthenon Strategist Andy Hobbs. He walked away with the grand prize of a $10 Starbucks giftcard.

Why do this? We work hard for our clients, but we also like to have fun. To make sure we don’t “forget” to have fun, we schedule fun activities. We tried putting someone in charge of fun, but it was a lot of responsibility for one person. Now, we assign people a week to be the director of fun (this typically coincides with their week as kitchen king -- maintaining our kitchen/break room). During this week, they are responsible for coming up with an event for the company. They have a $25 budget and one hour during one business day. This game was Bobby’s event.

Why the quiz? As a company, we are big consumers of all kinds of media. So, while a quiz about magazines may seem at odds with “fun” we find it interesting. (At least that was Bobby’s theory.) Also, one of our core values is: we never stop learning. This was a way to combine fun with some light learning.

Regarding the quiz facts: all information was obtained by what were believed to be reliable sources, including memory. Numbers (especially circulations) change and may no longer be accurate. Please remember, this is a game, not a textbook. However, if there are items we’ve gotten wrong, we would like to hear about them so they can be corrected and we do not promote inaccurate information.

PARTHENON PUBLISHING > print | digital • Capabilities & Services Overview NEXTPREV

Contact UsPhone: 615.627.2200

Email: [email protected]

Web: www.parthenonpub.com

Address102 Woodmont Boulevard

Suite 450

Nashville, Tennessee 37205

Social LinkedIn: linkedin.com/company/parthenon-publishing

Facebook: facebook.com/parthenon-publishing

CONTACT INFOBobby StarkEmail: [email protected]: 615-627-2212

LinkedIn: http://www.linkedin.com/in/bobbystarkFacebook: http://www.facebook.com/bobby.starkTwitter; http://twitter.com/bobbystark