Partner Positioning DeckGartner Magic Quadrant for Digital Commerce

April 2017

Episerver

One platform to smartly manage digital content, commerce,and marketing in the cloud

• Episerver | Our Mission

Digital Marketing

Digital Commerce

Web Content Management

Episerver

Delivering a Continuous and Consistent Journey Experience

2017-04-263Website

Mobile

Social

Email

Print

IoT

Store

PPC Research

Compare

Order

Recommendations

Reviews

Ratings

Survey

Collect

Push Promo

Community

Welcome Voucher Discount DM

Replenish

Loyalty Offer

Re-targeting

Attract CareConvertEngage

Contact-Center

Helping our customers engage with their customers at the right time in the right place with the right message

Episerver

Experience - drivenCommerce

IndividualizedMerchandizing

Smart Personalization

Digital Commerce Platform

Event Triggers and Email

A/B Testing & Optimization

Integrated, AgileCommerce

Behavioral SiteSearch

Episerver | What Makes us Different

Episerver

Leveraging the Gartner Magic Quadrant for Digital

Commerce

Benefits

Nurture existing customers

• Share this report with your customers

Fresh Content

• Promote this asset on your website to drive traffic

New Business

• We will share any leads you drive to convert

How to promote

1. Copy and paste the below HTML onto your website.<a href="http://www.episerver.com/learn/resources/analyst-content/gartner-magic-quadrant-for-digital-

commerce/?utm_source=partner&utm_medium=referral&utm_campaign=REF-DC-2017-gartner-mq-digital-commerce-

WW&utm_term= PUT-YOUR-COMPANY-NAME-HERE">Gartner Magic Quadrant for Digital Marketing 2017</a>

2. Make sure you replace "PUT-YOUR-COMPANY-NAME-HERE" with your company name so we know who to share

leads with.

3. We will share leads with you that your site drives to this landing page.

4. You can also use the tagged URL, also found below, in social media and emails.http://www.episerver.com/learn/resources/analyst-content/gartner-magic-quadrant-for-digital-

commerce/?utm_source=partner&utm_medium=referral&utm_campaign=REF-DC-2017-gartner-mq-digital-

commerce-WW&utm_term=PUT-YOUR-COMPANY-NAME-HERE

Episerver is a Gartner Magic Quadrant for Digital Commerce™ Challenger

Biggest Year-over-year Improvement of any Vendor

Highlights• Episerver is now the highest placed Microsoft .NET-based solution in the MQ• Episerver received the most positive upwards movement of any vendor in the MQ• Episerver is one of just 2 vendors in the top 10 (with Oracle) to have native WCM capabilities• Episerver is now a direct and clear challenger to the mega-vendors (SAP, Oracle, IBM, Salesforce)• Other competitors like Insite Software and Sitecore are correctly listed as Niche Players• Episerver now occupies the position commerce pure-play Magento did last year, right next to the

Leaders quadrant, which was their stepping stone to leadership this year• Gartner says we are one of the “21 Top Vendors” from nearly 100 evaluated• Gartner awarded Episerver top marks for the critical capabilities of Agility, Customer Experience,

Time to Productivity, and Total Cost of Ownership

Gartner Magic Quadrant for Digital Commerce | Official Slide 2017

Gartner Magic Quadrant for Digital Commerce 2017

Strengths and Opportunities

Gartner Magic Quadrant for Digital Commerce 2017

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Strengths• Integrated content and commerce: Episerver Digital Experience Cloud provides integrated WCM,

commerce, marketing and personalization capabilities. The platform provides the ability to leverage content for commerce and marketing functions and personalization/product recommendations as a core of the functionality. A large majority of reference customers found it easy or very easy to implement and customize whereas all reference customers reported high overall satisfaction with both Episerver and its digital commerce platform

• Technology and innovation: A majority of reference customers reported being very to completely satisfied with Episerver in the following four areas: 1) product innovation and ability to stay in tune with the market, 2) ability to bring new and relevant product enhancements to market, 3) ability to support a future platform based on APIs and web services and 4) Episerver's overall value proposition.

• Vertical and global presence: Episerver has clients in a wide range of verticals. Its core market segments include B2C retail and brands selling direct to consumers, wholesale and distribution in both B2C and B2B business models, as well as B2B manufacturers. It also has customers in the not-for-profit sector. Approximately half of its customers are located in Europe, with 40% in North America and the remainder in Asia/Pacific

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Opportunities• Enterprise Solution: Gartner notes that Episerver is focused primarily on the midmarket and

divisions/subsidiaries of large enterprises, with approximately 20% of our customers generating digital commerce GMV revenue of more than $100 million. Therefore, they suggest that companies who require very high levels of scalability gain additional comfort

• WCM/DXP Focus: Experience-driven commerce is our differentiator and Gartner correctly notes that Episerver's commerce capability is used primarily by organizations that have also implemented our WCM technology. Therefore, they suggest we may not be appropriate for companies that have standardized on alternative WCM/DXPs

• Ecosystem and Partners: Gartner notes that our partner ecosystem has a about half the number of partners when compared to those of the other included vendors. They suggest prospects should consider their resource requirements in this area as part of their commerce vendor and platform due diligence on the built-in capabilities.

Gartner Magic Quadrant for Digital Commerce 2017

Gartner Magic Quadrant for Digital Commerce 2017

Critical Capabilities

Gartner Critical Capabilities for Digital Commerce• Gartner says that “agility, customer experience and headless commerce are key features in the next

wave of digital commerce platforms”• Gartner found that personalization, cloud, vertical industry specialization, digital business, and API-

centric commerce were areas that vendors differentiated• The five critical capability areas are:• Global- and enterprise-scale commerce• Digital business-centric commerce• Business-to-consumer (B2C) commerce• Business-to-business (B2B) commerce• Commerce for midsize businesses

• A score of 3.0 means a vendors delivers 100% of the Gartner requirement for that critical capability• Episerver scored >3.0 in all categories, performing high for B2C and best for Midsize Business• Sitecore failed to reach a score of 3.0 for the use case of “Digital Business”

Episerver Scores High for B2C and Highest for Midsized

Gartner Magic Quadrant for Digital Commerce 2017

How to Position

EpiserverEpiserver

Talking Points“A large majority of reference customers found it easy or very easy to implement and customize whereas all reference customers reported high overall satisfaction with both Episerver and its digital commerce platform”

Gartner Research, April 2017

Integrated Content & Commerce: strong ability to integrate content and provide a unique customer experience

4.0’s for Agility, Customer Experience, Time to Productivity (Market), Total Cost of Ownership

Gartner joins Forrester in recognizing Episerver for Experience Management, Total-Cost of Ownership, Time-to-Market

Rapid Innovation. Customers report being delighted by the pace of the development of the platform and our service

Our vertical and global presence; covering both B2B and B2C in the US and across Europe and APAC.

“stand-alone commerce functionality is available via a REST API”: Gartner recognizes we support an API-tier

Tackling the OpportunitiesEnterprise scalability: “Episerver may not be appropriate for companies that require very high levels of scalability.”• Response: Gartner references that 20% of our customers sell $100M online or more which shows we do have customers that are

high scale. • Episerver has proven it can perform at the highest scale for eCommerce (thousands of transactions per minute). See Epi Doc

Page on Commerce Customers at Large Scale . E.g. Burlington Coat Factory, Greenman Gaming, Varner Group, Legacy.com. • This is particularly important against competitors like Magento and Kibo which have had poor track-records for site performance.• Episerver’s modular architecture allows developers to separate the various elements of the application to conduct performance

and stress testing for large scale requirements. • Episerver’s Digital Experience Cloud Service includes auto-scaling that will increase hosting resources as a customers eCommerce

site receives more traffic. Because our cloud competitors deploy a managed service (e.g. Magento, IBM, Sitecore), not a true PaaS, they cannot deliver auto-scaling without additional effort.

WCM/DXP focus: “It may not be appropriate for companies that have standardized on alternative WCM/DXPs”• This is, in fact, a strength. Most evaluations we participate in, the customer is replacing the WCM/DXP and the eCommerce

platform at the same time. • If a customer does have a separate CMS, Episerver can be used as a headless eCommerce platform utilizing the Service API for

creating promotions, carts, orders, and customer records. For Example – Hurtigruten Cruises in Norway uses Episerver’s content repository to feed content into their B2B hotel booking site and a separate mobile application to sell add-on services to an existing hotel booking.

Tackling the OpportunitiesEcosystem and partners: “Episerver's partner ecosystem list has about half the number of partners when compared to those of the other included vendors. Prospects should consider their resource requirements in this area as part of their commerce vendor and platform due diligence on the built-in capabilities.”• Response: We submitted reference partners that have sold and implemented Episerver Commerce in the last 18

months. The total is 123 partners executing over 150 eCommerce project implementations. • For clarity, there are two types of partners• Implementation Partners (Channel Partners) – we have hundreds of partners and over 120 that have Episerver

Commerce experience• Technology Partners (Add-on Partners) – we have over two dozen marketing technology and eCommerce

technology add-ons for customers to use including:• Email: ExactTarget, IBM Marketing Cloud/SilverPop, Marketo, Eloqua, • Payments: PayPal, Authorize.net, Klarna, PayEx, Datacash• Live Chat from LivePerson

Commerce Competition

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Implementation Costs

True PaaS or SaaS (not Managed Services)

B2B & B2C Capabilities

Machine-Learning Algorithms

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A/B Testing (incl. Commerce) ✔ ✘✘✘ ✘✘ ✘✘

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Unified Content & Commerce ✔ ✘✘✘ ✘✘ ✘✘

Mid-Market Enterprise