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At the Study Mississippi Conference in Hattiesburg, MS, I highlighted EducationUSA services for US higher ed institutions and ways to connect with our network.
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www.EducationUSA.state.gov
Partnering with EducationUSA: Recruit & Enroll / Connect & Engage
Where do we work?
Other4%
Binational Centers
13%
U.S. Embassies/ Consulates
16%
Universities/ Libraries
28%
Non-Governmental Organizations
29%
Fulbright Commissions
10%
EducationUSA.state.gov
EducationUSA Advising Centers• Assist students throughout “Your 5 Steps to U.S. Study”
– Research Your Options– Complete Your Application– Finance Your Studies– Apply for Your Student Visa– Prepare for Your Departure
EducationUSA.state.gov
Your 5 Steps to U.S. Study
EducationUSA.state.gov
Why?• Need to simplify how
we talk about U.S. higher ed
• Make the process manageable – 5 steps
What?• Website• Standalone product• Facebook app• EdUSA Connects
webinars
EducationUSA.state.gov
Goals of EducationUSA
1. Promote U.S. higher education to international students
2. Provide comprehensive, impartial information to help students find a school that is a good fit
3. Assist U.S. higher education community with recruitment and retention plans
Our Priorities for U.S. Higher Ed
EducationUSA.state.gov
http://www.educationusa.info/highered.php
EducationUSA.state.gov
EducationUSA.state.gov
Expertise Globally to Get You Started
• 13 Regional Directors • International education professionals who
want to connect with you• Best place to start work in a new region• Advice on successful recruitment strategies• Help you connect with individual centers
EducationUSA Global Guide• First publication for US
higher education• Global summary of services• Regional breakdown of
center activities & reach• Tips & trends in
recruitment
EducationUSA.state.gov
Research to Help You • U.S. Higher Education Resources
o Retrieve presentations, conference registration materials, and other resources.
• Center and Country Fact Sheetso Center web pages offer information about the center
services and detailed information about educational systems for that country
EducationUSA.state.gov
Raise Your Profile• Request our logo
o Get a hyperlinked version of our logo for your international admissions website to direct prospective students to our centers
EducationUSA.state.gov
Submit to Weekly Update Hundreds of centers in 170 Countries Newsletters Websites Social Media Email Groups Advising Sessions Radio/TV/Print New:
Financial Aid Search Engine
RSS Feeds!
http://educationusa.info/highered.php
EducationUSA.state.govwww.EducationUSA.info
EducationUSA.state.gov
Contact EducationUSA Centers
• Plan your international travel in cooperation with EducationUSA advisers.
• Contact the EducationUSA center in advance to arrange meetings, participate in a group advising session, or attend a college fair.
• Send information to local alumni who can represent your college or university at special events.
EdUSA Connects
EducationUSA.state.gov
Opportunities for Hosting EducationUSA Advisers
• EducationUSA Training Instituteo Design and deliver training sessions – topics include admissions,
financial aid, student serviceso Manage all logisticso Collaborative process with EducationUSA
• Before and After Conferenceso 1 or 2 days o within 2 hours by bus or train from conference cityo Additional locations allowed if travel funds provided by institutions
EducationUSA.state.gov
• 500 U.S. representatives• 100 EducationUSA staff from 55 countries• 2.5 days of networking & sharing
EducationUSA Social Media
EducationUSA.state.gov
EducationUSA.state.gov
Facebook Page• Over 63,000 fans/likes• Events• Weekly Update posts• Photos/Videos• www.Facebook.com/EducationUSA
• FB Interest list with 188 pages that post EdUSA content
YouTube Channel• 150+ college & university videos
profiled• 13 playlists of our network’s content• 187,000+ uploaded views (as of Feb
2013)• 160 uploaded videos
EducationUSA.state.gov
Twitter feeds• For US institutions… • For students…
http://twitter.com/#!/EdUSAtips/educationusa/members
EducationUSA.state.gov
What Your Colleagues Say…• As a 1.5-person recruiting and admissions office, [EducationUSA resources] are
extremely helpful to me in many small ways. We constantly refer students to the offices in their home countries for assistance … We feel connected to and supported by a great community of professionals around the world who are willing to help us in the goal of internationalizing our campus. – Cindy Blount Domingo, Messiah College
• Our network of professional colleagues is robust and remarkably helpful as a result of our ongoing relationship with EducationUSA advisers and [regional educational] advising coordinators. Often our first email or phone call when faced with a vacuum of information about a particular country or region is to one of our EducationUSA colleagues. – Jacqueline Girard Vogl, SUNY-Plattsburgh
• I have met scores of advisers from around the world over many years. They have become friends and trusted colleagues. I feel very comfortable calling on them whenever I have doubts and in referring students to them. They have helped with verifying information about institutions, understanding transcripts, even contacting embassy officials on my behalf. Wonderful people! – Rick Lane, Emory UniversityEducationUSA.state.gov
What Your Colleagues Say…• EducationUSA is a reliable source of information and resources. We are
confident in their abilities to provide accurate information to institutions and to prospective students. – Judith Pennywell, Purdue University Calumet
• Our International Admissions team reaches out to EducationUSA advisers at least once a week – usually for clarification of foreign academic credentials. The advisers can always be counted upon for timely and helpful answers. They make our jobs so much easier! – Julie Soper, University of Nebraska at Omaha
• I continued to be impressed by the growth of EducationUSA and the caliber of so many of your staff. The REACs and advisers that we have been in contact with have been extremely helpful and we are grateful for their assistance. – Heather Augar, Fairleigh Dickinson University
EducationUSA.state.gov
UNT Partners With EducationUSA to Reach International Students
………………………………………………………………
EdUSA Connects
UNT International Recruitment presentations
at EdUSA Connects
..…...…………………………….
Pre NAFSA Study Texas EducationUSA Advisor North
Texas Tour
• Tarleton State University• Texas Wesleyan University• Texas Christian University• University of North Texas
Schools:
..…..…………………………………………………………………………………
Advisors from:
• China• Ecuador
• Lesotho• Mexico
South America EducationUSA Fair 2011 & 2012
USIEF-IIE US University India Fair
Fall 2011
Education USA Fairs………………….……….……….….
IIE Southeast Asia Fair Fall 2012
Weekly Update – UNT Fast Track to graduate studies in business - Pre-MBA/MS Program, Scholarship Opportunities & more
Reconnect Plus Delegation – Ecuador and Peru
Presentations at EducationUSA offices in Bangalore, Hyderabad, Quito, Bogotá, Taipei
EducationUSA Pre-departure orientation in Bangalore
Resources for US Institutions, in-country information
THINGS WE HAVE DONE
EducationUSA Forum 2010 & 2012
Mississippi State University
• Land Grant Institution: Est. 1878• Location: Starkville, MS• Enrollment: 20,400• 800 international students from 75 countries• Carnegie Ranking - Very High Research Institute• 2012 BCS standings: #12
EducationUSA - a key strategic partner• Recruiting
• Identifying Partners
• Marketing & Outreach
• Services
Recruiting & Program Development• Recruiting– Undergraduate and Graduate Programs– ESL Students
• Identifying Partners– Strategic University Partners– Study Abroad Programs– Overseas Internships
• TESOL Programs, Int Business, Foreign Language
Marketing & Outreach• Marketing & Outreach– Periodically replenish promotional materials– Translation Services & Overseas Printing– EducationUSA Fairs– Visit to EducationUSA centers during overseas travel– Overseas In-home Reception promotion:
• Engage MSU Students & Alumni
– Pre-departure orientations
Engage EducationUSA Advisors• Host EducationUSA Advisors– On-campus visits first hand experience of student life– Learn about institutional personnel & resources– Maximize reach during their visit - StudyMississippi Institutions– Pre-NAFSA Conferences– EducationUSA Training Institutes
• StudyMississippi turned in 6 proposals - Never Give-up Attitude• Top 3 in three occasions
EducationUSA Peru Visit to MSU
EducationUSA.state.gov
Next Steps• Log in to www.EducationUSA.state.gov
o Sign-up to request a login; receive HEI News; send information to Weekly Update; & use resources on website
• Attend EducationUSA events: EducationUSA Fairs, Regional Conferences and Webinars
• EducationUSA Forum, Washington DC, June 26-28, 2013
Questions – Discussions – Thanks!Marty Bennett
EducationUSA Outreach CoordinatorInstitute of International Education
EducationUSA.state.gov
