PartnershipInformation Pack

welcomeThanks for showing an interest inLife Seeker.

This pack introduces you to an exciting co-working opportunity. To be part of a positive lifestyle hub offering unique experiences to residents and visitors throughout West Wales.

If you haven’t taken a look at the Life Seeker hub already, please do.

If you have, read on to understand our mission and how you can get involved.

background info...• Nurturing our wellbeing is currently hot topic due to the pressures of modern life and people actively pursuing a more positive lifestyle.

• Some countries are now measuring GDH (Gross Domestic Happiness) to encompass the economic, social, environmental and cultural wellbeing of people.

• Welsh Government are supporting this concept via the Well-being of Future Generations (Wales) Act 2015.

• There isn’t currently a portal/source of inspiration to educate and encourage people to take responsibility for their own wellbeing in west Wales

our mission is to...

• Inspire people to take time out to live a happier and healthier existence

• Help people learn how to create their own happiness by making conscious choices about; work, money, hobbies, the people they surround themselves with, how they think, what they eat and how they move

• Promote and design activities to catalyse action for playing smart and living well

• Fund activities to enable physically and mentally disadvantaged people to enjoy positive life experiences

• Promote west Wales as the destination for inspiration, happiness and wellbeing

If opportunity doesn’t knock, build a door.

“”

(Milton Berle)

the solutionLife Seeker.

A positive lifestyle hub for West Wales.

Sharing inspiration, stories and activities to take the reader (Seeker) on a journey of self discovery.

Encouraging them to review their own lifestyle and take responsibility for living in a more innovative, happy and healthy way.

the message“Take time out to play smart and live well”

make yourself heardBy working with Life Seeker you can remain independent AND be part of the

bigger mission - raising the voice for West Wales.

eat well

eat well

move more

focus

play more

get creative

play more

restget creative

learn new skillls

focus

who we work withProviders

Professional businesses offering products or services that

positively impact a person’s happiness and wellbeing.

examples: creative workshops, life skills workshops, physical activity, real

food, nutritional advice, mind coaching, yoga, fitness sessions/camps,

meditation, mindfulness, massage, guided walks, fun & games, social

gatherings, music making, drumming, etc.

Happiness Ambassadors, Researchers and Psychologists

We closely follow the work of and liaise with field specialists

to ensure the Life Seeker message is supported by industry

news, research findings and scientific facts.

Charitable Organisations

Relationships are currently being sought with local initiatives

to design practical ways of giving back.

our audienceLife Seeker targets a potential 230,000 residents in

Ceredigion, Pembrokeshire and Carmarthenshire and approx.

6 million annual visitors to West Wales.

We attract Seekers who are:

• Keen to live a happier and healthier existence

• Looking for new and positive ways to love life

• Willing to try new things

• Men & women aged 30+ years

• Enjoying a modest disposable income

Life stage; mature student, working, mid-late cycle parent,

empty nest parent, retired.

Lifestyle; busy home/work/social life, at a career or life

crossroads, dealing with stress/anxiety/loneliness, sedentary

living, managing mental health, managing physical health.

how we reach your marketWriting and publishing content

Advanced social scheduling/tagging

Direct marketing via eNews

Printed materials & distribution

Search engine optimisation

Event calendar management

Large format signage

Advertising

Affiliate links/Inbound directories

Public Relations & Networking

Video production

Coordinating competitions

Promotion at local events

Response analysis

2017

Like Seeker was founded and is managed by Sally Boyton.

Passionate about the outdoors, people and living well. Trained

in marketing communications with 17 years commercial

experience strategically promoting products and services to

business and consumer markets.

“As a layman in the positive lifestyle field and a specialist

in marketing, I am perfectly placed to discover the basic

principles of playing and living well, and to present them in a way that is attractive to the

mainstream market. I am keen to develop a two-way relationship with you and your business to help

you reach a larger and more targeted audience.

It’s a common misconception that posting randomly on social media is a sufficient marketing

strategy. Activity needs to be proactive, consistent and targeted over multiple channels to have

a noticeable impact. This is what Life Seeker does for you, with input from you as a specialist.

I look forward to you joining me on my mission to create a happier and healthier Wales.”

Read Sally’s story and her passion for the project >

about the founder

benefit from working with us

• Join a network of positive lifestyle professionals

• Reach a larger and more targeted audience

• Increase your online presence

• Promote your session/event/workshop activity

• Raise your profile on Social Media

• Publish articles offering expertise in your field

• Collaborate on joint initiatives

• Receive content requests and collaborate via our

private Facebook group

• Benefit from Life Seeker advertising and PR

social impactOur vision is to make a positive lifestyle more ascertainable and sustainable for all.

Long term, our aim is to reinvest funds generated into bespoke activities to enable mentally and physically disadvantaged groups to enjoy positive life experiences.

Providers contributing to the hub and profit from Life Seeker experiences will help to make this happen.

giving in kindWhilst finance may not initially be able to make the above happen, we are keen to be the catalyst for collaborative ideas and to provide our time to initiatives where we can.

help your business and othersThe level of financial support Life Seeker receives determines how effectively we can initially engage with the market (the project receives no funding or donations). Long term, this is how contribution as a Provider could be used strategically to benefit all.

Provider fee % of fee

bespoke activities formentally and physically disadvatanged groups

Life Seeker events % of profits

funds generated

increased business

Life Seeker Hub

(expertise and the right tools

to market your business)

the online hubwww.lifeseeker.walesLife Seeker invites you to contribute and gain exposure via four key areas of the hub

mental health

specialist advice

real food workshop overview giving back

work-life balance

creative activities

getting active

good work

THE BLOG

Short articles to inspire and

educate the reader to play

smart and live well.

• Advice from Providers

• Research findings

• Overviews of events

• ‘Good work’ stories

THE EVENTS CALENDAR

Sessions/workshops/events with

fixed dates:

• Displays description, organiser

and venue details

• Links to Provider’s other events

and original Facebook event

NOTE

• Your Facebook Page events

will auto import to this calendar

share | maps link | event website

Facebook event auto import

PROVIDER PROFILE

Profile page displaying:

• Business name

• Website/email/telephone

• Business logo

• Business description

• Promo video

• Your services

• Social media links

• Link to your activities (products)

• Link to upcoming events

PROVIDER ACTIVITIES

(SERVICES)

Directory of activity ‘modules’

(with no set date) for the Seeker

to browse and book with you

directly.

• Modules describe a service or

activity (image, description, cost)

• Each module links to the

Provider Profile, and forthcoming

events (if applicable)

WALL OF HAPPINESS

A light hearted feed of

‘happiness’ themed imagery.

Providers and Seekers can

use #thesmilefiles hashtag on

Instagram to contribute to the

Wall.

(good for raising profile,

increasing social exposure and a

fun element for competitions)

wall of happiness

GOOD WORK

Mini reports of charitable work

happening in west Wales to

inspire the Seeker to get involved

or instigate their own cause.

REAL LIVES (Coming Soon!)

Real life stories from people who

live life contently. An insight

into what they do and how they

personally interpret happiness.

real lives

good work

Mrs Bloggs 1Life on the road

real lives

Mr Bloggs 1Managing the

slow lane

real lives

Mrs Bloggs 2What really

matters

Life Seeker IS NOT an ‘advertising directory’

We want to work with proactive Providers who can:

• provide inspiring content

• offer unique activities

• respond professionally to enquiries

• participate in joint initiatives for social impact

• contribute to group discussions on Facebook & meets

• help spread the word to their own followers

Most importantly, you must be passionate about helping

people to Play Smart and Live Well.

Life Seeker has evolved well in 2017 and continues to

grow as an online hub with an organically built social

media and direct mail following (we’re interested in

quality followers). The events and content we have

hosted so far have received excellent feedback and

people are keen to see and hear more from the hub.

your input is crucial

We want you to want Life Seeker to succeed and of course you

will need to measure the impact on your business. Awareness

will develop as the hub develops so please be patient during

this period.

Certain activity such as brand awareness can be difficult to link

directly to specific marketing initiatives.

You can however monitor the following to gauge the benefit of

working with Life Seeker:

• Direct enquiries

• Word of mouth mentions

• Session/event/workshop bookings

• Social mentions/interaction

• Inbound web visitors

• Media coverage

• Impact of working collaboratively

• Impact of regular marketing advice for your business

measuring success

provider testimonials

“Being a Life Seeker Partner means I know my business and

my vision is being marketed effectively whilst I am busy

with the day to day work on the ground. Although I have a

Twitter account I know I need more exposure, so for a micro

business like mine, Sally is like having my own marketing

department and well worth the partnership fee.”

(Sarah Wint - DaisyBus Gardens of Wellbeing)

“I believe Sally really has a gift for sharing the great joys

of life and I have wanted to be a part of Life Seeker, right

from the start. I am a yoga teacher and prior to that I was a

‘real-world’ teacher, so I have no experience (and very little

interest) in the ins-and-outs of marketing, even though

I know it’s crucial to grow my business. I believe Sally’s

expertise will help inspire me to reach more people.”

(Lisa Smith - St Davids Yoga & St Davids Wellbeing)

‘seeker’ testimonials“I moved back to Pembrokeshire last September and

knew this area is a hive of creativity. However, you

do have to go searching for it sometimes! Life Seeker

provided great access to that information, thank you. I’m

sure I’ll be doing more courses in future.”

Jude Park

“I keep in touch via your website and facebook. I like

your website: fun, lots of photos, enough text to

inform without looking overwhelming, and easy to

navigate. I’m sure I will use Life Seeker again.”

Fiona Bailey

“The hub provides local information of fun and

creative workshops and events in my area. I found

a course here and really enjoyed it. Whenever Life

Seeker posts a new event I see if I can make it. Have

just attended another craft workshop on book

folding which was totally absorbing.”

Pam Messer

“We had an amazing day out courtesy of Life Seeker Wales

and Hilton Court at the Happy Weekend. What a wonderful

concept! So good to see everybody outdoors and having

fun. We absolutely loved it. Thank you.”

Claire Eaton

“I found Life Seeker on Facebook. I’m interested

in alternative activities and was looking at the

laughter workshop and mindfulness course. I

hope to see more of these things going on in

more areas, for people that have difficulty in

travelling.”

Maggie Harris

“Had a really uplifting and fun time at

the yoga laughter workshop. Thank

you.”

Imogen Gray

partnership Access to use the Life Seeker platform costs just

£10/mth.

Investment will boost your business presence

saving you time, money and the need for advanced

marketing knowledge.

Monthly payment by Direct Debit via GoCardless.

No minimum contract.

Hub benefits Partnership

Business profile page a

Promotion of your activities (services) a

Promotion of your events/workshops/courses a

Publish your own blog articles a

‘Meet the Provider’ Q&A a

Advanced social media promotion (FB/TW/Instagram) a

Benefit from Life Seeker advertising and PR a

Liaise as Providers via secret Facebook Group a

Access to joint initiatives & Life Seeker events a

PHASE 1 (2017/18) £10/mth*

Become a Life Seeker Provider today to see you and your business benefit.

Your contribution is equal to:

• A take-out coffee a week

• A fraction of a 1:1 consultation

• A fraction of one paying workshop customer

• 2-5% of a printed advert

“Teamwork makes the dream work” :D

join us

*for individual businesses hosting a website & social platforms for a single brand/business entity.

(please call for a chat if you are a collective of providers or promote on behalf of multiple brands/business entities)

We look forward to working with you to create

a happier and healthier Wales.

Click below to begin your Life Seeker partnership at £10/mth

If you have a query or would like to chat more

please contact

Sally Boyton07973 118 918

sal@lifeseeker.wales

Thanks for listening!

JOIN LIFE SEEKER