Working with Host Citiesto Deliver the best Rugby World Cup

Experience

TOO BIG TO MISS PROMO

TOURNAMENT STRUCTUREEvent Owner

Rugby World Cup Limited Commercial Management

Host Union Organising Committee

RWCL is a whollyowned subsidiary

of the IRB

Host Cities

THE RUGBY WORLD CUP AT A GLANCE

Global Television Audience of over 4 Billion

2.3 million Tickets (over 1.9m sold to-date)

450,000+ International Fans

Potential economic impact approx. £2.2bn

48 Matches - 41 Team Bases

13 Venues - 11 Host Cities

6,000 volunteers

1,000 Broadcasters

2,000 written press & photographers

Venues

VISION & VALUES

THE ENGLAND RUGBY 2015 VISION

A celebration of Rugby and its unique

values, exciting and inspiring our nation

and the world to play and support the

Game

OUR PROMISE

Welcome the world to Rugby and to

England

Everyone is invited

DELIVERING THE VISION

S pectator experience

C onnecting with audiences

R ugby at heart

U nforgettable memories

M ore than a Tournament

WHY RUGBY WORLD CUP?

• Global profile

• Tell unique story

• Milton Keynes = Sport / Engineering

&Technology

• Values of the sport, tournament & its

followers

• Showcase city as great place to live, set up

business / work

• Stand out during tourism “shoulder” season

• Return on Investment

GOVERNANCE

• Partnership approach based contractual

relationship

• High level “sponsor” within local authority

• Defined project leads

• City Steering Groups

• Sub-groups as relevant

• Project Plans & mapped deliverables

NARRATIVE

CHALLENGE TO CITIES

“How do you attract supporters one

day earlier and hold onto them

one

day longer?”

KEY DELIVERABLES

• Creation of additional Spectator offer at

selected

2015 FANZONE PRINCIPLES• Multiple cities; multiple sites

• Central Hub in Host Cities

• organised by host cities under E2015 approval

• Iconic city centre locations with high footfall

• Consistent core elements

• Celebration of England & the Tournament

• Focal point for fan/public gathering

• Funded by Host Cities under E2015 Guidelines

FANZONE BRAND

CITY DRESSING/MARKETING

SPECTATOR JOURNEY

OTHER EVENTS / OPPORTUNITIES