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a fairy tale, as told by Jesse Vigil

Pb about us!

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Page 1: Pb about us!

a fairy tale, as told byJesse Vigil

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+ Once upon a time, we went to film school

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+ When we got out, we started making movies

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+This was in 2003. And it was called “Adventureville”

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Adventureville was not a very big success… BUT

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We liked each other, so we started a company, Psychic Bunny

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+Turns out, we were each kind of good at a different thing…

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So we made lots of cool stuff for lots of different people!

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We also grew older and wiser…

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And our small office…

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Filled with awesome people.

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This helped us do bigger and better things.

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During all this, Jesse went back to school.

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+He used to work as a video game tester…

…and it was awful there.

But he still liked games.

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+So he got his MFA in Interactive Media from USC

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And Psychic Bunny became an interactive company too!

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Obviously we are skipping some parts of the story…

But here are some pictures, each worth ~1000 words to save time.

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We’ve Made a lot of Stuff

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Okay, that’s great.

But since I have a soapbox, I’m now going to try and do five minutes of teaching.

Hooray for captive audiences!

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So let’s talk about the real stuff…

•What if you’re a damn fool and want to do this too?

•Friends You Need

•Things We Learned

•A Movie You Should See

•Some Questions You Should Ask

Serious things as learned by these serious people.

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Psychic Bunny learned a lot from:

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YOU NEED THESE FRIENDS:

A LawyerAn AccountantA BookkeeperSomeone Else Who Has A Business Of Their Own

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Some Things We Learned

Honor your commitments. You’re never too good to do your best work.

Business is part of the deal.

Protect Yourselves

Trust Your Instincts

You will make mistakes

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+LAST BIT: Practicalities(the five minutes of things I didn’t know I should have asked about)

The greatest (and most accurate) film about small business ownership ever made.

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So, how are you going to make money in the beginning?Work-for-hire (service)

Bootstrap a project (product)

Get a commission (product)

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What kind of company will you be?

Sole proprietorship

Partnership

LLC

S-Corp

C-corp

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Checklist

Make friends

Set up your company. Draw up an actual agreement. How can a partner enter and exit? Basic bylaws Votes and proxies Stock

Taxes, bookkeeping, and databases

Secretary, CFO, Insurance

Marketing

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Say You Want a Revolution

WTF is a “net-90?”

The hidden costs of business ownership

Selling content in the digital age

Getting a Loan from a Bank

Growing Great Talent and Keeping It

Making people pay attention

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The Wisdom of Brenda Goodman

“Be excellent at whatever you do and you won’t do it for long.”

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Let’s Look At Some Cool Stuff.

Everybody likes stuff.

It’s even better when that stuff is cool.