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a fairy tale, as told byJesse Vigil
+ Once upon a time, we went to film school
+ When we got out, we started making movies
+This was in 2003. And it was called “Adventureville”
Adventureville was not a very big success… BUT
We liked each other, so we started a company, Psychic Bunny
+Turns out, we were each kind of good at a different thing…
So we made lots of cool stuff for lots of different people!
We also grew older and wiser…
And our small office…
Filled with awesome people.
This helped us do bigger and better things.
During all this, Jesse went back to school.
+He used to work as a video game tester…
…and it was awful there.
But he still liked games.
+So he got his MFA in Interactive Media from USC
And Psychic Bunny became an interactive company too!
Obviously we are skipping some parts of the story…
But here are some pictures, each worth ~1000 words to save time.
We’ve Made a lot of Stuff
Okay, that’s great.
But since I have a soapbox, I’m now going to try and do five minutes of teaching.
Hooray for captive audiences!
So let’s talk about the real stuff…
•What if you’re a damn fool and want to do this too?
•Friends You Need
•Things We Learned
•A Movie You Should See
•Some Questions You Should Ask
Serious things as learned by these serious people.
Psychic Bunny learned a lot from:
YOU NEED THESE FRIENDS:
A LawyerAn AccountantA BookkeeperSomeone Else Who Has A Business Of Their Own
Some Things We Learned
Honor your commitments. You’re never too good to do your best work.
Business is part of the deal.
Protect Yourselves
Trust Your Instincts
You will make mistakes
+LAST BIT: Practicalities(the five minutes of things I didn’t know I should have asked about)
The greatest (and most accurate) film about small business ownership ever made.
So, how are you going to make money in the beginning?Work-for-hire (service)
Bootstrap a project (product)
Get a commission (product)
What kind of company will you be?
Sole proprietorship
Partnership
LLC
S-Corp
C-corp
Checklist
Make friends
Set up your company. Draw up an actual agreement. How can a partner enter and exit? Basic bylaws Votes and proxies Stock
Taxes, bookkeeping, and databases
Secretary, CFO, Insurance
Marketing
Say You Want a Revolution
WTF is a “net-90?”
The hidden costs of business ownership
Selling content in the digital age
Getting a Loan from a Bank
Growing Great Talent and Keeping It
Making people pay attention
The Wisdom of Brenda Goodman
“Be excellent at whatever you do and you won’t do it for long.”
Let’s Look At Some Cool Stuff.
Everybody likes stuff.
It’s even better when that stuff is cool.