PBH BUSINESS PLAN

Embed Size (px)

Citation preview

  • 8/9/2019 PBH BUSINESS PLAN

    1/43

     

    CONFIDENTIAL 

    Pacific Boarding House 

    !"#"$%&$' )*" +,"-&./$ 0/12" 

    Business Plan‘PBH11’

    Prepared January 2015 

    Contact Information Oliver West 

    [email protected]

    310/927-9090

  • 8/9/2019 PBH BUSINESS PLAN

    2/43

     

    i

    Table of Contents

    !"#$%&'(# *%++,-. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////// 0 

    123 1# 4-# ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// 0 

    12,& 1# *#55 //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// 0 

    123 1# *#55 63 /////////////////////////////////////////////////////////////////////////////////////////////////////////////////// 7 

    8'9,9$',5 *%++,-. ///////////////////////////////////////////////////////////////////////////////////////////////////////////// : 

    ;3+

  • 8/9/2019 PBH BUSINESS PLAN

    3/43

  • 8/9/2019 PBH BUSINESS PLAN

    4/43

  • 8/9/2019 PBH BUSINESS PLAN

    5/43

     

    Page 2 of 60

    &PE&/( E%,=& +5(4 ' 05>5(&1

    >&*) &*15*$ '( U'> QE)- A WX ^ Z%5*.

    c  T)*/4 8&%75/&I UU'> N VE>A WU] ^ 6*(%&&

    c  Z5**&% 8&%75/&I VI[\E> N U]'>A WUX ^ 6*(%&&

    c  3'=& 8&%75/&I `'> N [E>A WX ^ 6*(%&&

    Who We Sell To

    8'-E&Q ?# ?,9& &3 $,>)*5(5&< +500

    (%'7&0 (4%,)$4 O'/5=5/ F&'/4 '( 0&'

  • 8/9/2019 PBH BUSINESS PLAN

    6/43

     

    Page 3 of 60

    +,%.,)( 5* -&=,%& 4&'15*$ ,== (, +,%.: B E0'/& (, $%'- ' -5(& '( (4& 1,,%,

  • 8/9/2019 PBH BUSINESS PLAN

    7/43

     

    Page 4 of 60

    @4) 2&:)"% /-" /$.&22/-A -"="$;" :)-"/,: B" /&, )4 1;&2%5 B*&.* ./$ /%% ;C )4 DEFF5FFF &$

    /%%&)&4$/2 "/.* A"/- G @4&-&%< '%& *,( 5*/0)1&1 5* ,)% =5*'*/5'0 E%,H&/(5,*,*(4

  • 8/9/2019 PBH BUSINESS PLAN

    8/43

     

    Page 5 of 60

    Company

    B< >&*(5,*&1 5* (4& 6P&/)(57& 8)>>'%"A (4& O'/5=5/ F&'/4 F,'%15*$ D,) (4& -&'/4

    c  D'< &5(4&% '* '(('/4&1 E'%.5*$ 0,(A 5< *&'% ' 'H,% 4,(&0< 5* +'0.5*$ 15&< 45< ,% 4&% >,%($'$&

  • 8/9/2019 PBH BUSINESS PLAN

    9/43

     

    Page 6 of 60

    >%- S3%-E ,9H G-'$# G3'9& 

    c  F'% 8&%75/&I U\'> N ]'>A WX ^ Z%5*.

    T)*/4 8&%75/&I UU'> N VE>A WU] ^ 6*(%&&c  Z5**&% 8&%75/&I VI[\E> N U]'>A WUX ^ 6*(%&&

    c  3'=& 8&%75/&I `'> N [E>A WX ^ 6*(%&&

    Management Team

    >5'(#- 1#E& T 83%9H#-Q @,9,A'9A G,-&9#- 

    J057&% M&5*55(&1 (, 1&&*) 1&7&0,E>&*(A (&'> -)5015*$A

  • 8/9/2019 PBH BUSINESS PLAN

    10/43

     

    Page 7 of 60

    F)50( '*1 T')*/4&1 '* ,*05*& >&*) (, =)0=500 1&057&%" '*1 ('.&,)( ,%1&%&*) (4'( /&0&-%'(&< &7&%"(45*$ =%,> (%'15(5,*'0 nD,>&N3,,.&1

    B>&%5/'* 3)5 '* '7&%'$& ,= WUY\\ (, WU\A\\\:

    J+*&%A Z5%&/(,% ,= JE&%'(5,*< '( 3'-, 3,00&/(57& 8B 1& 37 N 3'-, 8'* T)/'

  • 8/9/2019 PBH BUSINESS PLAN

    11/43

     

    Page 8 of 60

    Marketing

    Target MarketO'/5=5/ F&'/4 5< ' V:V >)*5(" 5* 8'* Z5&$,A 3'05=,%*5': ;( 5< *&,%& ='>50" ,%5&*(&1 '*1 '==0)&*(A +5(4 T' a,00' 4'75*$

    (4& 45$4&

  • 8/9/2019 PBH BUSINESS PLAN

    12/43

     

    Page 9 of 60

    50'% (, +4'( F,-&') 151 5* J/&'* F&'/4: QFJNF&') .5(/4&* -'%

    +++:/,4*%&5d& E%,=5(< ,*

    05>5(&1 ('-0&5*$ -'/.: M& +500 E)( ' 4)$& &>E4'

  • 8/9/2019 PBH BUSINESS PLAN

    13/43

     

    Page 10 of 60

    '-)*1'*/& ,= L!&P5/'* _,,1? ,E(5,*< 5* 8'* Z5&$, '*1 +5(4 &%5/' '*1 (4&

    E05/5(" ,= e,%(4 6' $)>-, (, E,'/4&1 5*5>'0:

    @4&* (4&%&?< (4& F'%&-'/. S%500: ;(?< JE&* T'(&A >,1&%'(&0" E%5/&1A /0,&< 5* ' +&&.:

    62#-# ,-# 93 -#E&,%-,9&E $,A3-'U#H ,E , \Z,E&-3TG%R] 3- \Z,E&-3TX'9#-]/

    @4& O'/5=5/ F,'%15*$ D,) 5(<

    /,>E&(5(,%

  • 8/9/2019 PBH BUSINESS PLAN

    14/43

     

    Page 11 of 60

    8>,,(45& 8,1' ^ F,((0&1 M'(&%I W[:\\

    c  3,==&& ^ @&'I W]:Y\

    F&&%I WY

    c  M5*&I W`

    c  T5G),%I WX

    F)501 ' F)I W[

    c  Z,)$4*)(

  • 8/9/2019 PBH BUSINESS PLAN

    15/43

     

    Page 12 of 60

    Z&057&%" -)5*5>)>< WfY ^ ,%1&% Q'5>&1 '( $%,)EE,)*1 (4'( +5(4 ' ]]g /,'5*('5* ' `Yg '1H)A

  • 8/9/2019 PBH BUSINESS PLAN

    16/43

     

    Page 13 of 60

    Strategy and Implementation

    Marketing Plan@,-C#&'9A @,-',5E 

    M450& ' E%5*(&1 >'%.&(5*$ .5( +500 *,( $&*&%'00" -& )& 5(&>< ,* (4& @4& O'/5=5/ F&'/4 F,'%15*$ D,)

  • 8/9/2019 PBH BUSINESS PLAN

    17/43

     

    Page 14 of 60

    61)/'(& E%,5*$ &7&*(&*)A '*1 .&" 5*=,%>'(5,* '-,)(

    /,>5*$ (, @4& O'/5=5/ F&'/4 F,'%15*$ D,)'(5,* 15%&/(0" =%,> (4& +&-&*(< '*1 '*&*) ,= @4& O'/5=5/ F&'/4 F,'%15*$

    D,)

  • 8/9/2019 PBH BUSINESS PLAN

    18/43

     

    Page 15 of 60

    D'75*$ ,+*&1 '*1 >'*'$&1 %&'*'$&>&*(: M&?00 4'7& !'5* 8(%&&( D)- >'*'$& ,)%

    ,*05*& /)&% ,)(%&'/4: M& +500 '0< ,==&%&1 -" j&0EA

    _,)%&15' E%5*( '17&%(5,*(4: 8+5(/4 (, ' *&+ UA\\\ E%,E'5$*< /'* -& '1H)

  • 8/9/2019 PBH BUSINESS PLAN

    19/43

     

    Page 16 of 60

    K#O#--,5E 

    @4& O'/5=5/ F&'/4 F,'%15*$ D,)E0&(&1: @4& 5*15751)'0 +4, 5< E'"5*$ (4& -500A ,% ,(4&%'1)0(< '( (4& ('-0&A +500 -& $57&* /,)E,*< =,% =5%&%< >'%.&1 n/,)%(&>)*5(" ,%$'*5d'(5,*<

    *5 '*1

    E'%&*(< '>&% 3,*/&%( 8&%5&

  • 8/9/2019 PBH BUSINESS PLAN

    20/43

     

    Page 17 of 60

     -0,$$&%)5> /)&%< %&/&57&:

    M'0.N5*< ,% (4,& 5* +5(4,)( ' 15'50 /'>E'5$* +45/4 5< 15%&/(&1 '( (4,

  • 8/9/2019 PBH BUSINESS PLAN

    21/43

     

    Page 18 of 60

    *#-('$# !"&*(< &>'50&1 (,

    (4& /,>E'*": B00 &>'50 /,>>&*(< +500 -& '*

    /05&*(,1'(5,*< +500 -& >'1& (, '01 G-3$#EE 

    @4& O'/5=5/ F&'/4 F,'%15*$ D,)'%.<=,% 15

  • 8/9/2019 PBH BUSINESS PLAN

    22/43

     

    Page 19 of 60

    @4%&& E%,-0&>< +5(4 (4& '*'$&%< +500 -& '-0& (,

    ,(5,* =%,> +5(45* '< E,& =,/)< +500 -& -%,.&* 5*(, =,)% +&&.< ,= '/(5,*'-0& '%.&(5*$ (4&>& &'/4 >,*(4: @45< -%&'.1,+* +500

     -& 1,*& ,*& +&&. -&=,%& (4& -&$5**5*$ ,= &'/4 >,*(4:

    ;-'&'$,5 Y%+R#-E 

    3%5(5/'0 *)>-&%< +500 -& (%'/.&1 (4%,)$4 (4& 3h!

  • 8/9/2019 PBH BUSINESS PLAN

    23/43

     

    Page 20 of 60

    '*1 (4& >'*'$&% +500 &*(&% (4& (,('0 (&,*5'0< '*1 Oh >&*(5,*< ,* ' +&&.0" -''%.&(5*$ >&(%5/< )E,* %&G)& &PE&*'H,% '%&'< 1&

  • 8/9/2019 PBH BUSINESS PLAN

    24/43

     

    Page 21 of 60

    Important

    The financial assumptions listed below havebeen made utilizing available data providedby nationally accredited sources and fromlocal business owners.

    These are forward looking statements and inno way reflect a guarantee; however, basedon personal experience and the experiencesof businesses in the targeted area, webelieve these goals are attainable.

  • 8/9/2019 PBH BUSINESS PLAN

    25/43

     

    Page 22 of 60

    Financial Plan

    Revenue ForecastFY2016 FY2017 FY2018

    Revenue

    Liquor Bar $400,464 $604,336 $664,768

    The Cafe $393,976 $607,600 $668,360

    Raw Bar $353,434 $533,328 $586,656

    In House Dining $2,107,350 $3,180,204 $3,498,210

    Total Revenue $3,255,224 $4,925,468 $5,417,994

    Direct Cost

    Liquor Bar $80,093 $120,867 $132,954

    The Cafe $98,494 $151,900 $167,090

    Raw Bar $88,359 $133,332 $146,664

    In House Dining $526,838 $795,051 $874,553

    Total Direct Cost $793,784 $1,201,150 $1,321,261

    Gross Margin $2,461,440 $3,724,318 $4,096,733

    Gross Margin % 76% 76% 76%

  • 8/9/2019 PBH BUSINESS PLAN

    26/43

     

    Page 23 of 60

    Revenue by Month

    About the Revenue Forecast

    ;* ,%1&% (, '/45&7& ,)% %&7&*)& $,'0 ,= WVAi]YAVfX >5005,*I

    c  34&/.< ^ D,)% N ]f

    c  34&/. B7&%'$& N W]X

    8'0&< ^ D,)% N W`[]:ifc  @,('0 8'0&< N WUVAfYi

    8'0&< +500 5*/%&'E,%('*( (, *,(& (4'( (4& 3'=&

    +500 -& (4& ,*0" E'%( ,= (4& %& `'> (, U\'>: @45< $57&< )< ' U\ 4,)%

    ()%* '%,)*1 %&1)/5*$ ,)% 0'-,% /,& (, (4,%,)$40" E%&E '*1 /0&'*:

  • 8/9/2019 PBH BUSINESS PLAN

    27/43

     

    Page 24 of 60

    Personnel Plan

    Personnel Table

    FY2016 FY2017 FY2018

    WAITSTAFF - 16 $115,200 $172,800 $172,800

    BARTENDER - 8 $58,752 $88,128 $88,128

    BUSSERS - 8 $70,560 $105,840 $105,840

    RUNNERS - 4 $35,280 $52,920 $52,920

    BACKS - 4 $36,000 $54,000 $54,000

    DISHWASHERS - 9 $97,280 $145,920 $145,920

    KITCHEN - 14 $199,680 $299,520 $299,520

    PREP - 12 $103,040 $154,560 $154,560

    FLOOR MANAGERS - 3 $91,800 $122,400 $122,400

    ASSISTANT GENERAL MANAGER $36,000 $48,000 $48,000

    GENERAL MANAGER $55,000 $60,000 $60,000

    SOUS CHEF $39,600 $52,800 $52,800

    STEWARD $28,160 $42,240 $42,240

    CHEF $41,400 $55,200 $55,200

    MANAGING PARTNER $72,000 $72,000 $72,000

    BOOK KEEPER $38,400 $38,400 $38,400

    Total $1,118,152 $1,564,728 $1,564,728

    About the Personnel Plan

    OFD +500 4'7& ' >'P5>)> (,('0 0'-,% /,5005,* E&% "&'%A +45/4 5<

    'EE%,P5>'(&0" [Yg ,= (4& E%,H&/(&1 $%,

  • 8/9/2019 PBH BUSINESS PLAN

    28/43

     

    Page 25 of 60

    OFD 5< 5* 05*& +5(4 5*1)

  • 8/9/2019 PBH BUSINESS PLAN

    29/43

     

    Page 26 of 60

    Budget

    Budget Table

    FY2016 FY2017 FY2018

    Operating Expenses

    Salary $1,118,152 $1,564,728 $1,564,728

    Employee Related Expenses $223,632 $312,948 $312,948

    Advertising $13,000 $10,000 $10,000

    PR $1,500 $1,500 $1,500

    Direct Marketing $6,750 $7,000 $7,250

    Web Development $10,000 $9,500 $9,500

    Other Marketing Expenses $4,000 $4,000 $4,000

    Kitchen and Service Ware $45,000 $45,000 $45,000

    Cleaning Supplies $9,000 $12,000 $12,000

    Paper Supplies $31,500 $42,000 $42,000

    Office Supplies $6,300 $8,400 $8,400

    Equipment Repairs $6,750 $9,000 $9,000

    Cleaning Company $40,500 $54,000 $54,000

    Exterminating $5,850 $7,800 $7,800

    Linen Company $16,200 $21,600 $21,600

    Trash Removal $9,000 $12,000 $12,000

    Utilities $77,000 $96,000 $96,000

    Rent $162,000 $216,000 $216,000

    Real Estate Tax $54,000 $54,000 $54,000

    Credit Card Charges $42,500 $60,000 $60,000

    Bank Charges $4,122 $5,496 $5,496

    Property Insurance $38,880 $38,880 $38,880

    General and Liability Insurance $24,000 $24,000 $24,000

    Complimentary Meals $10,000 $10,000 $10,000

    Accountant $3,500 $3,500 $3,500

    Lawyer $5,000 $5,000 $5,000

  • 8/9/2019 PBH BUSINESS PLAN

    30/43

     

    Page 27 of 60

    Permits $20,075 $0 $0

    Incorporation $865 $0 $0

    Total Operating Expenses $1,989,076 $2,634,352 $2,634,602

    Major Purchases

    Kitchen Equipment $225,000 $0 $0

    Buildout and Furnishing $350,000 $0 $0

    Total Major Purchases $575,000 $0 $0

    Expenses by Month

    About the Budget

    F&0,+ '%& ,)% -)1$&( ('%$&(< '< ' E&%/&*( ,= ,)% "&'% ] S%,

  • 8/9/2019 PBH BUSINESS PLAN

    31/43

  • 8/9/2019 PBH BUSINESS PLAN

    32/43

     

    Page 29 of 60

    =%,> ' =%"&%A (, '* '5% /,*15(5,*&%A (, ' (,50&( -%&'.< 5( $,&< (, (45< 05*& 5(&>: _'505*$ (,

    .&&E (45< )*1&% /,*(%,0 /'* 0&'1 (, 5( '1& )*'(('5*'-0& -" )*&PE&/(&1 &PE&*

  • 8/9/2019 PBH BUSINESS PLAN

    33/43

     

    Page 30 of 60

    T5/&*X 4YX M!c!K4Z!* 

    @45< +500 $57& (4& %&

  • 8/9/2019 PBH BUSINESS PLAN

    34/43

     

    Page 31 of 60

    h&5( =%,> (4&

    5(

    @4& %&5(:

    6>E0,"&& D&'0(4 O&%>5(

    e,( ,*0" 1,&< (4& -)5015*$ *,%>'00" *&&1 ' 4&'0(4 E&%>5(A -)( &*(A

    %&G)5%5*$ (4& -)5015*$ (, /,>E0" +5(4 'EE05/'-0& -)5015*$ '*1

  • 8/9/2019 PBH BUSINESS PLAN

    35/43

     

    Page 32 of 60

    >KX!KJYZ *d*6!@ 

    M& +500 ),*$ (4& -&,- O%, /'* %&%,)(& (, ' %,)(&% +5(4,)( (4& /0,)1 5* ,%1&%

    (, &'(< '*1 ,(4&% E&%5

  • 8/9/2019 PBH BUSINESS PLAN

    36/43

     

    Page 33 of 60

    O%,1)/& N !,*1'"A M&1*&,*(4: 85*/& +& 1,*K( ,*(40" /'

  • 8/9/2019 PBH BUSINESS PLAN

    37/43

     

    Page 34 of 60

    Loans and Investments

    FY2016 FY2017 FY2018

    Investor A$401,017 $0 $0

    Investor B$150,000 $0 $0

    Investor C$100,000 $0 $0

    Investor D$127,309 $0 $0

    Total Amount Received $778,326 $0 $0

  • 8/9/2019 PBH BUSINESS PLAN

    38/43

     

    Page 35 of 60

    Financial Statements

    Profit and Loss StatementProfit and Loss Statement

    FY2016 FY2017 FY2018

    Revenue $3,255,224 $4,925,468 $5,417,994

    Direct Cost $793,784 $1,201,150 $1,321,261

    Gross Margin $2,461,440 $3,724,318 $4,096,733

    Gross Margin % 76% 76% 76%

    Operating Expenses

    Salary $1,118,152 $1,564,728 $1,564,728

    Employee Related Expenses $223,632 $312,948 $312,948

    Advertising $13,000 $10,000 $10,000

    PR $1,500 $1,500 $1,500

    Direct Marketing $6,750 $7,000 $7,250

    Web Development $10,000 $9,500 $9,500

    Other Marketing Expenses $4,000 $4,000 $4,000

    Kitchen and Service Ware $45,000 $45,000 $45,000

    Cleaning Supplies $9,000 $12,000 $12,000

    Paper Supplies $31,500 $42,000 $42,000

    Office Supplies $6,300 $8,400 $8,400

    Equipment Repairs $6,750 $9,000 $9,000

    Cleaning Company $40,500 $54,000 $54,000

    Exterminating $5,850 $7,800 $7,800

    Linen Company $16,200 $21,600 $21,600

    Trash Removal $9,000 $12,000 $12,000

    Utilities $77,000 $96,000 $96,000

    Rent $162,000 $216,000 $216,000

  • 8/9/2019 PBH BUSINESS PLAN

    39/43

     

    Page 36 of 60

    Real Estate Tax $54,000 $54,000 $54,000

    Credit Card Charges $42,500 $60,000 $60,000

    Bank Charges $4,122 $5,496 $5,496

    Property Insurance $38,880 $38,880 $38,880

    General and Liability Insurance $24,000 $24,000 $24,000

    Complimentary Meals $10,000 $10,000 $10,000

    Accountant $3,500 $3,500 $3,500

    Lawyer $5,000 $5,000 $5,000

    Permits $20,075 $0 $0

    Incorporation $865 $0 $0

    Total Operating Expenses $1,989,076 $2,634,352 $2,634,602

    Operating Income $472,364 $1,089,966 $1,462,131

    Interest Incurred $105,484 $53,004 $24,254

    Depreciation and Amortization $107,500 $115,000 $115,000

    Income Taxes $51,876 $184,392 $264,575

    Total Expenses $3,047,720 $4,187,898 $4,359,692

    Net Profit $207,504 $737,570 $1,058,302

    Net Profit / Sales 6% 15% 20%

  • 8/9/2019 PBH BUSINESS PLAN

    40/43

  • 8/9/2019 PBH BUSINESS PLAN

    41/43

     

    Page 38 of 60

    Balance Sheet

    As of Period's End FY2016 FY2017 FY2018

    Cash $312,505 $997,748 $2,046,051

    Accounts Receivable $0 $0 $0

    Inventory $100,093 $110,102 $110,110

    Total Current Assets $412,598 $1,107,850 $2,156,161

    Long-Term Assets $575,000 $575,000 $575,000

    Accumulated Depreciation ($107,500) ($222,500) ($337,500)

    Total Long-Term Assets $467,500 $352,500 $237,500

    Total Assets $880,098 $1,460,350 $2,393,661

    Accounts Payable $49,268 $51,950 $51,959

    Sales Taxes Payable $0 $0 $0

    Short-Term Debt $396,017 $236,017 $111,017

    Total Current Liabilities $445,285 $287,967 $162,976

    Long-Term Debt $0 $0 $0

    Total Liabilities $445,285 $287,967 $162,976

    Paid-In Capital $227,309 $227,309 $227,309

    Retained Earnings $0 $207,504 $945,074

    Earnings $207,504 $737,570 $1,058,302

    Total Owner's Equity $434,813 $1,172,383 $2,230,685

    Total Liabilities & Equity $880,098 $1,460,350 $2,393,661

  • 8/9/2019 PBH BUSINESS PLAN

    42/43

     

    Page 39 of 60

    Cash Flow Statement

    Cash Flow Statement

    FY2016 FY2017 FY2018

    Operations

    Net Profit $207,504 $737,570 $1,058,302

    Depreciation and Amortization $107,500 $115,000 $115,000

    Change in Accounts Receivable $0 $0 $0

    Change in Inventory ($100,093) ($10,009) ($8)

    Change in Accounts Payable $49,268 $2,682 $9

    Change in Sales Taxes Payable $0 $0 $0

    Net Cash Flow from Operations $264,179 $845,243 $1,173,303

    Investing & Financing

    Assets Purchased or Sold ($575,000) $0 $0

    Investments Received $227,309 $0 $0

    Change in Short-Term Debt $396,017 ($160,000) ($125,000)

    Change in Long-Term Debt $0 $0 $0

    Net Cash Flow from Investing &Financing

    $48,326 ($160,000) ($125,000)

    Cash at Beginning of Period $0 $312,505 $997,748

    Net Change in Cash $312,505 $685,243 $1,048,303

    Cash at End of Period $312,505 $997,748 $2,046,051

  • 8/9/2019 PBH BUSINESS PLAN

    43/43

     

    Cash Flow by Month

    Cash Flow by Year