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8/9/2019 PBH BUSINESS PLAN
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CONFIDENTIAL
Pacific Boarding House
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Business Plan‘PBH11’
Prepared January 2015
Contact Information Oliver West
310/927-9090
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i
Table of Contents
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Page 2 of 60
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Who We Sell To
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Page 3 of 60
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Page 4 of 60
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Page 5 of 60
Company
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Page 6 of 60
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Management Team
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Page 7 of 60
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Page 8 of 60
Marketing
Target MarketO'/5=5/ F&'/4 5< ' V:V >)*5(" 5* 8'* Z5&$,A 3'05=,%*5': ;( 5< *&,%& ='>50" ,%5&*(&1 '*1 '==0)&*(A +5(4 T' a,00' 4'75*$
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Page 9 of 60
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Page 10 of 60
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Page 11 of 60
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Page 12 of 60
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Page 13 of 60
Strategy and Implementation
Marketing Plan@,-C#&'9A @,-',5E
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Page 14 of 60
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Page 15 of 60
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Page 16 of 60
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Page 17 of 60
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Page 18 of 60
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Important
The financial assumptions listed below havebeen made utilizing available data providedby nationally accredited sources and fromlocal business owners.
These are forward looking statements and inno way reflect a guarantee; however, basedon personal experience and the experiencesof businesses in the targeted area, webelieve these goals are attainable.
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Financial Plan
Revenue ForecastFY2016 FY2017 FY2018
Revenue
Liquor Bar $400,464 $604,336 $664,768
The Cafe $393,976 $607,600 $668,360
Raw Bar $353,434 $533,328 $586,656
In House Dining $2,107,350 $3,180,204 $3,498,210
Total Revenue $3,255,224 $4,925,468 $5,417,994
Direct Cost
Liquor Bar $80,093 $120,867 $132,954
The Cafe $98,494 $151,900 $167,090
Raw Bar $88,359 $133,332 $146,664
In House Dining $526,838 $795,051 $874,553
Total Direct Cost $793,784 $1,201,150 $1,321,261
Gross Margin $2,461,440 $3,724,318 $4,096,733
Gross Margin % 76% 76% 76%
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Revenue by Month
About the Revenue Forecast
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Personnel Plan
Personnel Table
FY2016 FY2017 FY2018
WAITSTAFF - 16 $115,200 $172,800 $172,800
BARTENDER - 8 $58,752 $88,128 $88,128
BUSSERS - 8 $70,560 $105,840 $105,840
RUNNERS - 4 $35,280 $52,920 $52,920
BACKS - 4 $36,000 $54,000 $54,000
DISHWASHERS - 9 $97,280 $145,920 $145,920
KITCHEN - 14 $199,680 $299,520 $299,520
PREP - 12 $103,040 $154,560 $154,560
FLOOR MANAGERS - 3 $91,800 $122,400 $122,400
ASSISTANT GENERAL MANAGER $36,000 $48,000 $48,000
GENERAL MANAGER $55,000 $60,000 $60,000
SOUS CHEF $39,600 $52,800 $52,800
STEWARD $28,160 $42,240 $42,240
CHEF $41,400 $55,200 $55,200
MANAGING PARTNER $72,000 $72,000 $72,000
BOOK KEEPER $38,400 $38,400 $38,400
Total $1,118,152 $1,564,728 $1,564,728
About the Personnel Plan
OFD +500 4'7& ' >'P5>)> (,('0 0'-,% /,5005,* E&% "&'%A +45/4 5<
'EE%,P5>'(&0" [Yg ,= (4& E%,H&/(&1 $%,
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OFD 5< 5* 05*& +5(4 5*1)
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Budget
Budget Table
FY2016 FY2017 FY2018
Operating Expenses
Salary $1,118,152 $1,564,728 $1,564,728
Employee Related Expenses $223,632 $312,948 $312,948
Advertising $13,000 $10,000 $10,000
PR $1,500 $1,500 $1,500
Direct Marketing $6,750 $7,000 $7,250
Web Development $10,000 $9,500 $9,500
Other Marketing Expenses $4,000 $4,000 $4,000
Kitchen and Service Ware $45,000 $45,000 $45,000
Cleaning Supplies $9,000 $12,000 $12,000
Paper Supplies $31,500 $42,000 $42,000
Office Supplies $6,300 $8,400 $8,400
Equipment Repairs $6,750 $9,000 $9,000
Cleaning Company $40,500 $54,000 $54,000
Exterminating $5,850 $7,800 $7,800
Linen Company $16,200 $21,600 $21,600
Trash Removal $9,000 $12,000 $12,000
Utilities $77,000 $96,000 $96,000
Rent $162,000 $216,000 $216,000
Real Estate Tax $54,000 $54,000 $54,000
Credit Card Charges $42,500 $60,000 $60,000
Bank Charges $4,122 $5,496 $5,496
Property Insurance $38,880 $38,880 $38,880
General and Liability Insurance $24,000 $24,000 $24,000
Complimentary Meals $10,000 $10,000 $10,000
Accountant $3,500 $3,500 $3,500
Lawyer $5,000 $5,000 $5,000
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Permits $20,075 $0 $0
Incorporation $865 $0 $0
Total Operating Expenses $1,989,076 $2,634,352 $2,634,602
Major Purchases
Kitchen Equipment $225,000 $0 $0
Buildout and Furnishing $350,000 $0 $0
Total Major Purchases $575,000 $0 $0
Expenses by Month
About the Budget
F&0,+ '%& ,)% -)1$&( ('%$&(< '< ' E&%/&*( ,= ,)% "&'% ] S%,
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O%,1)/& N !,*1'"A M&1*&,*(4: 85*/& +& 1,*K( ,*(40" /'
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Loans and Investments
FY2016 FY2017 FY2018
Investor A$401,017 $0 $0
Investor B$150,000 $0 $0
Investor C$100,000 $0 $0
Investor D$127,309 $0 $0
Total Amount Received $778,326 $0 $0
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Financial Statements
Profit and Loss StatementProfit and Loss Statement
FY2016 FY2017 FY2018
Revenue $3,255,224 $4,925,468 $5,417,994
Direct Cost $793,784 $1,201,150 $1,321,261
Gross Margin $2,461,440 $3,724,318 $4,096,733
Gross Margin % 76% 76% 76%
Operating Expenses
Salary $1,118,152 $1,564,728 $1,564,728
Employee Related Expenses $223,632 $312,948 $312,948
Advertising $13,000 $10,000 $10,000
PR $1,500 $1,500 $1,500
Direct Marketing $6,750 $7,000 $7,250
Web Development $10,000 $9,500 $9,500
Other Marketing Expenses $4,000 $4,000 $4,000
Kitchen and Service Ware $45,000 $45,000 $45,000
Cleaning Supplies $9,000 $12,000 $12,000
Paper Supplies $31,500 $42,000 $42,000
Office Supplies $6,300 $8,400 $8,400
Equipment Repairs $6,750 $9,000 $9,000
Cleaning Company $40,500 $54,000 $54,000
Exterminating $5,850 $7,800 $7,800
Linen Company $16,200 $21,600 $21,600
Trash Removal $9,000 $12,000 $12,000
Utilities $77,000 $96,000 $96,000
Rent $162,000 $216,000 $216,000
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Real Estate Tax $54,000 $54,000 $54,000
Credit Card Charges $42,500 $60,000 $60,000
Bank Charges $4,122 $5,496 $5,496
Property Insurance $38,880 $38,880 $38,880
General and Liability Insurance $24,000 $24,000 $24,000
Complimentary Meals $10,000 $10,000 $10,000
Accountant $3,500 $3,500 $3,500
Lawyer $5,000 $5,000 $5,000
Permits $20,075 $0 $0
Incorporation $865 $0 $0
Total Operating Expenses $1,989,076 $2,634,352 $2,634,602
Operating Income $472,364 $1,089,966 $1,462,131
Interest Incurred $105,484 $53,004 $24,254
Depreciation and Amortization $107,500 $115,000 $115,000
Income Taxes $51,876 $184,392 $264,575
Total Expenses $3,047,720 $4,187,898 $4,359,692
Net Profit $207,504 $737,570 $1,058,302
Net Profit / Sales 6% 15% 20%
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Balance Sheet
As of Period's End FY2016 FY2017 FY2018
Cash $312,505 $997,748 $2,046,051
Accounts Receivable $0 $0 $0
Inventory $100,093 $110,102 $110,110
Total Current Assets $412,598 $1,107,850 $2,156,161
Long-Term Assets $575,000 $575,000 $575,000
Accumulated Depreciation ($107,500) ($222,500) ($337,500)
Total Long-Term Assets $467,500 $352,500 $237,500
Total Assets $880,098 $1,460,350 $2,393,661
Accounts Payable $49,268 $51,950 $51,959
Sales Taxes Payable $0 $0 $0
Short-Term Debt $396,017 $236,017 $111,017
Total Current Liabilities $445,285 $287,967 $162,976
Long-Term Debt $0 $0 $0
Total Liabilities $445,285 $287,967 $162,976
Paid-In Capital $227,309 $227,309 $227,309
Retained Earnings $0 $207,504 $945,074
Earnings $207,504 $737,570 $1,058,302
Total Owner's Equity $434,813 $1,172,383 $2,230,685
Total Liabilities & Equity $880,098 $1,460,350 $2,393,661
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Cash Flow Statement
Cash Flow Statement
FY2016 FY2017 FY2018
Operations
Net Profit $207,504 $737,570 $1,058,302
Depreciation and Amortization $107,500 $115,000 $115,000
Change in Accounts Receivable $0 $0 $0
Change in Inventory ($100,093) ($10,009) ($8)
Change in Accounts Payable $49,268 $2,682 $9
Change in Sales Taxes Payable $0 $0 $0
Net Cash Flow from Operations $264,179 $845,243 $1,173,303
Investing & Financing
Assets Purchased or Sold ($575,000) $0 $0
Investments Received $227,309 $0 $0
Change in Short-Term Debt $396,017 ($160,000) ($125,000)
Change in Long-Term Debt $0 $0 $0
Net Cash Flow from Investing &Financing
$48,326 ($160,000) ($125,000)
Cash at Beginning of Period $0 $312,505 $997,748
Net Change in Cash $312,505 $685,243 $1,048,303
Cash at End of Period $312,505 $997,748 $2,046,051
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Cash Flow by Month
Cash Flow by Year