+

social media mamagrowing teach mama media from the ground up: blogging, tweeting, liking, and chatting

amy mascott * teachmama.com * @teachmama

+

history. . .

12 yrs ago:- 2nd yr teaching in

HCPSS - engaged

* Eudora email, Marks, Gradebook Plus theknot.com

8 yrs ago:- 2nd yr teaching in

MCPS- pregnant

* First Class, Making The Grade,

storknet.com, parenting.com

amy mascott * teachmama.com * @teachmama

+history. . .

6 yrs ago:- 20 month old and a

newborn- tutoring, parenting- Master’s in Reading

* internet, Sesame Workshop, blog-

hater,

3 yrs ago:- 4, 3, 1 year old- diapers, bottles,

messes- Needy friends

* Facebook, blog lurker, Twitter lurker,

amy mascott * teachmama.com * @teachmama

+

teachmama.com

November 2008. . .

• Blogger• godaddy.com

• early html

• RSS

amy mascott * teachmama.com * @teachmama

+goal: develop community, & connections

Teachmama.com

readersfamily

friends

MOMS Club

preschool DC Metro Moms

conferences

companies

Twitter

amy mascott * teachmama.com * @teachmama

+

teachmama re-vamp

June 2009. . .

• Digital Image Suite• ads, sponsors, giveaways

• Amazon store

• 4Shared.com

amy mascott * teachmama.com * @teachmama

+goal: carve out my niche

read

write

comment

maintain focus

declare myself the expert

amy mascott * teachmama.com * @teachmama

+goal: grow online community

Facebook • fan page• RSS• Invite friends to ‘fan’ / ‘like’

Twitter: • Twitter parties• #hashtags• conversation

Blog • comments• conversation• linkys, hops, awards

FREElancing• guest posts, bigger blogs• eZines• bigger sites: Washington Times

build brand

amy mascott * teachmama.com * @teachmama

+blogs love friends.

Guest posts that ROCK

Shared buttons

Blogroll

Memes

Lists

Linkeys: linkytools.com

Promote the awesome

amy mascott * teachmama.com * @teachmama

+February 2010. . .

we teach: weteachgroup.com• ning.com• personalized

community• online forum• 60+ groups, 5200+

members• message blast

• newsletter: Mail Chimp

• sponsors

amy mascott * teachmama.com * @teachmama

+Forums are playgrounds.

amy mascott * teachmama.com * @teachmama

+June 2011. . .

• Hobby -> jobby -> business

• Utilize connections• Online and offline work

• Helping other bloggers

amy mascott * teachmama.com * @teachmama

+pin with your friends!

amy mascott * teachmama.com * @teachmama

+tweet with your friends!

amy mascott * teachmama.com * @teachmama

+vlog with your friends!

amy mascott * teachmama.com * @teachmama

+keep happy connections & good company

+wherever you play:

Value

Members, Stakeholders

Content

Invite

Friends

Colleagues

Community

Experts

Parents

Sustain

Stay fresh, fun

Online and offline connections

Personal goals & focusamy mascott * teachmama.com * @teachmama

+goal: move onward, upward

Learning

SpeakingPartnering

Growing Publishing

amy mascott * teachmama.com * @teachmama

+amy mascott@teachmama

find me:

teachmama.com teachmama.com/about/on-the-web

amy mascott * teachmama.com * @teachmama