Resume Rubric

———. Resume should effectively land you an interview.

Resume could land you an interview (borderline case).

Resume is average, needs improvement to rise to the "top of the stack."

Resume needs significant Improvement and would be discarded during screening

Format This resume fills the page but is not overcrowded.' There are no grammar or spelling errors. It can be easily scanned.

This resume almost fills the page, but has some uneven white space. There may be a single spelling or grammar error.

The font and spacing of

this resume are not

appealing and cannot be

easily scanned. There

are spelling errors and

grammatical mistakes.

This resume is either one-half page or two to three pages long. The font is too big or may be hard to read. There is more white

space than words on the page. There are multiple spelling and/or grammar errors.

Education Section

This section is organized, dear, and well defined. It highlights the most pertinent information and includes: institution and

its location, graduation date, major, degree, GPA, study abroad (as appropriate), and any relevant course work.

This section is well organized and easy to read. It includes institution and its location; graduation date,

major, and degree. GPA and "extra" information, such as study abroad and course work are missing.

information such as institution and its location, graduation date, and major are . included, but degree

and GPA are not listed. This section is hot well organized and there is no order to how information is formatted. .

This section is missing the most crucial information. Institution is listed/but not its location and

graduation date is missing. The major is included, but not degree. No GPA is stated.

Experience Section

This section is well defined, and information relates to the intended career field. Places of work, location, titles, and dates are inducted for each position.

Descriptions are clear and formatted as bullets beginning with action • verbs. (This section could be split into related and other experience.)

Places of work, location, . titles, and dates are j included for each position. Descriptions are formatted as bullets beginning with action verbs, but are hot

detailed enough to help the reader understand the experience. Information does not relate 100 percent to the ! intended career field. |

Descriptions are hot presented in bulleted lists that begin with action verbs. Instead, complete sentences in paragraph form are .: used to describe .

positions. Places of work are included for. each position, but hot locations, dates, and titles..

There is no order to the descriptions of each position. -Descriptions are not detailed and don’t illustrate the experience. No

locations and dates of employment are listed.

Honors/ Activities

This section is well organized and easy to understand. Activities and honors are listed, and descriptions include skills gained and leadership roles held. Dates of involvement are listed.

This section includes ail necessary information, but is difficult to follow. Leadership roles within organizations are listed, but skills are not defined. Dates of involvement are listed.

This section is missing key information such as leaderships positions held or dates of involvement. . Organizations are . listed; the organization, not individual ' . ... involvement in each, are described. .

This section is missing—or contains very little-information. Organization titles or dates of involvement are hot included, and there are no descriptions

Resumes & Cover Letters

Your resume and cover letter are often an employer's first contact with you, so it is essential that these documents represent

you well. The purpose of the r6sum£ and cover letter are not to get you a job, but to get you an Interview. If an employer has a

large stack of applicants for a position, he/she will often go quickly through the resume pile to eliminate those who don't meet

the minimum qualifications, or who have documents that are inadequate in appearance or content. Your goal is to present

high quality documents that will cause employers to want to contact you for an interview.

Branding Statements

The examples in this handbook have a* branding statement. In an increasingly competitive job market, this section of your

resume becomes the "hook" that gets employers to continue reading. Rather than an Objective Statement, which tells the

employer what you want, a branding statement tells the employer what you can offer them.

Here are a few examples that use a specific job title:

Entry-Level Accountant Special

Education Teacher

It may be more appropriate for you to use a broader branding statement:

Communications Specialist

Environmentalist

What if you are interested in pursuing a variety of positions, or want a more generic resume to hand out at career

fairs? You may choose to forgo the branding statement and just have a skills section. .

Skills Section

This section is alternately called Core Competencies, Strengths, Areas of Expertise, Summary of Qualifications, Professional

Skills Profile, or another similar title. This is the place to put your skill sets obtained through part-time jobs, internships,

coursework, and extracurricular activities. This is much more effective than listing courses you've taken, which may not be

meaningful to the reader. .

Many times, you have developed skills or knowledge in your major that would not otherwise be reflected on your

resume; here's your chance to include them. Many companies use are using software program to store and retrieve

candidates' documents. Your skills section presents an opportunity for you to make sure your resume is keyword-

rich, which increases the likelihood that your resume will come up when the employer searches for someone with

your skillset. /

Think in terms of the skill sets you have developed that would be most marketable to a potential employer in the field you are

interested in entering. Here are several examples:

• Statistical Analysis of Research Data • Accounts Payable & Accounts Receivable

• Database Administration & Management • Photoshop

• Organization Leadership • Project Management

• Social Media Marketing • Body Composition Analysis

Experience

For each position you include on your resume, you should include the name of the company, dates of employment, and your job

title. Next, break down your description into two parts:

What you did - in brief paragraph form (five lines at the most)

How well you did it-in bullet form (maximum of five bullets)

Keep in mind that, particularly in a tough economy, you are competing with lots of other candidates, many of whom

have significant full-time experience and can show results. Even if your results thus far have been small, they are still

results. '

Here's an example of what you did:

Assisted patrons utilizing library resources; checked books in and out; assisted full-time staff with book orders

and catalogued new books.

Here's an example of how well you did:

Received consistently positive evaluations from supervisor and co-workers.

What you did:

Drove vehicle on campus to collect recycling; sorted recycling into bins for various vendors to pick up.

How well you did:

Distributed 47 recycling bins during Earth Day activities, resulting In an Immediate increase in on-campus paper

recycling.

Here's a formatting possibility for a Job description:

Kellogg Community College Bookstore, Battle Creek, MI 2014-Present

Sales Associate Provided customer service and utilized suggestive selling techniques to increase sales. Maintained cleanliness of store; balanced cash register at end of each shift Managed store during weekends. Accomplishments: • Redesigned window display at owner's request, utilizing a spring theme and incorporating new merchandise.

• Consistently recorded sales in excess of $100 per hour.

Resume Do's & Don'ts: • Keep to one page unless you have significant experience • Make sure your e-mail address is professional • Organize the sections of your resume in order of • Don't Include dates of attendance at college, just

importance to you graduation (or anticipated graduation) date. • Avoid having only one word hanging on a line • Be consistent In formatting throughout

Formatting .

Font: Use a professional font (some suggestions are Arial, Tahoma, Verdana, Calibri, Times New Roman). Create

a

hierarchy of importance on your n$sum6 that is consistent throughout, using font size, holding, and italics. Typically,

your name is the most visible part of your resume; oftentimes, your section headings are the next most

visible.

Section Dividers: You may choose to use horizontal lines to divide your sections; this is personal preference.

Skills Section: One option is to insert a table.

Margins & Spacing: Depending on how much information you have, you can safely range from 1" margins down

to

.65" margins. The line spacing function can also allow you to expand, or condense, your information as

needed.

. Career Center Resume Critique

You can bring in your resume or cover letter draft at any time for a critique with no appointment needed.

Bruin T. Bear bearb@kellogg.edu

450 North Avenue O Battle Creek, MI 49015 O (269) 965-3931

Education

Kellogg Community College, Battle Creek, Ml September 2012 - Present

Associate in Arts (pending)

Relevant Coursework:

• Graphic Design • Software Application • Public Speaking • Business Management

• Creative Writing • Multimedia Art • General Accounting • Macroeconomics

Study Abroad: London, England (University of London); 12-week course focused on field research, historical site visits,

critical thinking, and Euro-American history

Academic Accomplishments

Kellogg Community College - Outstanding Achievement in Communication: recognized for success in public

speaking and community outreach

Kellogg Community College Gold Key Scholarship Recipient: based upon outstanding academic and personal

accomplishments ($6,000)

Kellogg Community College Honors Program: completed 12 credit hours of recognized honors coursework

Kellogg Community College Dean's List: recognized for maintaining a GPA of 3.5 or higher, 6-consecutive semesters

(current GPA: 3.89/4.00)

Leadership

Vice-President: Phi Theta Kappa (Alpha Nu Eta) - International Honor Society for two-year colleges

• Attained Personal 5-Star / Competitive Edge Status (50 recognized out of 1 million worldwide members)

• Created scholarship for PTK members to assist with off-setting membership costs

• Created and participated outreach program to raise funds, awareness, and donations for returning military

President: Kampus Activities Board (KAB)

• Increased student awareness and participation of campus activities and specialized events by 30%

All-Michigan Academic Team

• Selected based on assuming leadership positions within the campus and community

Service Learning

Ann J. Kellogg Elementary, Battle Creek, Ml Spring Semester 2013

• Mentored 4th grade students (15 week participation) and work one-on-one with goal setting, active listening,

reflective questions, and assisted with homework and tutoring services; completed over 150 hours

Experience

Hostess - Cereal City Brewery, Battle Creek, Ml September 2012 - Present

• Provide outstanding customer service with emphasis on meeting/exceeding customer expectations; address

customer questions and assist with menu selection ideas; adapt and adjust to constantly changing customer

and business needs

Software Application

• Word • Excel • PowerPoint • Publisher

• Access • Adobe Photoshop • Dreamweaver • Outlook

Bruin T. Bear ________

450 North Avenue | Battle Creek, Ml 49017

email: bearb@kellogg.edu | cell: 269.9653931

Bookkeeping / Payroll / Accounts Receivable / Accounts Payable / Accounts Management

3 years of progressive accounting experience including small business operations and corporate support

Summary of Qualifications

Technology / Software Application:

Excel: MOS Expert exam ready, business-formatted worksheets, data tables, advanced functions and formulas

Word: Utilize wizard functions, create edit letters and memos, and utilize labeling and mail merge functions

Outlook / Project: Email and calendaring functions; organize tasks and workflow

Peachtree: account receivable, account payable, inventory, payroll, fixed assets and general ledger

SAP: Invoice retrieval and lookup, real-time deliverables, customer communication

Management and Operational Support:

• Able to complete accounting cycle with a focus on reporting of business transactions, preparing financial

statements, income taxes, liabilities, and budgeting

• Experienced with Generally Accepted Accounting Principles (GAAP)

• Trained in an automated office environment, including utilizing scheduling and electronic calendar functions,

continuous improvement and enhanced organization, and effective communication skills, experienced with ERPs

and MRPs

• Established history of communicating effectively within team and project focused environments; highly organized

with emphasis on detail and accuracy, meeting deadlines, prioritizing, and multi-tasking

• Demonstrated management support and leadership including problem solving, planning, management control

systems, and organization

• Specialized in Just-In-Time principles, strategic inventory and waste controls, and maximizing profit margins

Education ____________________________________________________________________________________

Kellogg Community College, Battle Creek, Ml Expected Graduation: May 2014

Associate in Applied Science | Major: Accounting GPA: 3.8 / 4.0

Academic Accomplishments:

• President: Phi Theta Kappa (Alpha Nu Eta) - International Honor Society for 2-year colleges

• Dean's List (5 consecutive semesters)

• Treasurer: Bruin Accounting Club

Related Experience _________________________

Co-Op / Purchasing Assistant | Kellogg Company, Battle Creek, Ml September 2012 - Present

Serve under the direction of the Purchasing Specialist with specialized duties in purchasing and inventory overhaul;

communicate with vendors and coordinate department needs with the Finance and Accounting departments

Accomplishments:

• Facilitate the upgrade of inventory tracking and purchasing capabilities; initiate project to identify areas of

improvement and eliminate waste, with a projected department saving of $100,000

• Train new Co-Op students with SAP database

• Received two promotions and several extensions on Co-Op assignment based upon performance

Bookkeeper Assistant | Bruin and Associates, Battle Creek, Ml August 20010 - September 2012

Provided accounting support for a small accounting firm with emphasis on balancing account payables and account

receivables Accomplishments:

• Assisted with the accurate reporting and tracking of over $250,000 of quarterly revenues

Advanced Resume Example (page one only)

Jose Martinez Muirfield Road, Chicago, IL60606

Cell: 312.844.2312 •Jose.juan.martinez@hotmail.com

Marketing Executive with 15+ Years' Experience1 Areas of Expertise

Delivering creative marketing solutions and outstanding client rapport • Branding • Event Planning

to drive visibility, increase market share, and propel profits. • Target Marketing • Copywriting

• Event Management Expertise • • Client Relations . • Media Buying • Entertainment Industry Savvy • • Sales Promotions • Media Relations

• Sales Leadership • • Account Acquisition, Development, & Retention

Professional Experience

REAL CHICAGO WEEKLY, Chicago, I L . 2007-Present Weekly entertainment publication serving metro Chicago, providing music and entertainment news. Distribution: 65,000 copies per week; audience: 250,000

readers per week; annual sales: $1M; employees: 30.*

Senior Account Executive

Marketed and expanded Cook County/Downtown Chicago sales territory; collaborated with junior account executives and production

staff to create effective client print campaigns; planned and directed sales presentations.3

S Creative Marketing: Amplified local beer distributor's spending 25% by developing advertorial entitled #1 Draught Pick as an accompaniment

to their standard branding advertising.4

S Sales Turnaround: Retained $2K weekly business that was in danger of being lost due to neglect by delivering highly personalized customer

service and implementing creative advertising techniques.

S Client Development: Conducted heeds analyses with potential advertisers and developed integrated advertising campaigns

customized to each client, resulting in $SK in new business weekly.

S Employee Development: Reversed interdepartmental friction and improved customer satisfaction by implementing training to develop

account executives' ability to communicate with production department while creating ad designs.

BRIGHTON-HICKS, Chicago, IL . ^007 National land development consulting firm operating in residential, commercial, and municipal markets.

Marketing Consultant (Hired as three-month contracted employee)

Hired by VP Marketing to assist firm in all marketing initiatives, including media buying and creation of marketing deliverables, during

expansion in California, Arizona, and South Korea. Reported directly to VP and consulted with three marketing assistants. Also consulted with

business development team.

V Marketing Research: Compiled 200-page research project of potential firms with annual sales between $2M-$5M that company could acquire

to better position themselves in alternative energy industry, including analyses of areas of expertise, annual sales, location, and employee

head count; report was integral in vetting process for acquisition.

CLEAR CHANNEL RADIO, KCHi 1130 AIVI, Chicago, IL 2005-2007 #1 sports talk station In Chicago market Annual sales: $3M; 35 employees.

Senior Account Manager Developed advertising plan including strategic integrations; wrote scripts; designed radio campaigns. Managed key accounts and generated new business; executed contract negotiations.

S Marketing Savvy: Reversed a top billing account's decision to Jump ship by overhauling his sports bar's campaign to

include live testimonials by afternoon drive DJ's and creating several on-site promotions including Monday Night

Football party, Illinois/Iowa tailgate party, and NFL draft party, all including big-name players and large sports prizes.

Campaign resulted in client increasing spending 25%.

Jose Martinez NOTES: 1-This branding statement very clearly positions Jose for the position he is seeking. 2~The purpose of this statement is to give the reader a context in which to understand the applicant's accomplishments. 3~This paragraph describes the job duties this applicant performed. 4~The bulleted statements describe the applicant's accomplishments, and are quantifiable. Note the strategic use of holding.