Peanut Butter Style Guide

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Assignment for my Advanced Visual Media class. This is an updated version of the other one.

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  • Western Family Creamy PEANUT BUTTER The Style Guide

  • Product Name:Western Family Creamy Peanut Butter

    Target Group:College students and young families

    Brief History:Broulims Fresh Food is known for combining the very best products with world-class service. It is the only carrier of the Western Family brand. Charlie Broulim opened his first grocery store in 1922 in Rigby, Idaho. Broulims now serves the southeastern Idaho area with 7 stores. Broulims strives to sell the freshest produce available. They buy locally grown fruits, vegetables and meat whenever possible. Even though Idaho is best known for its fabulous potato, Idaho produc-es some of the finest quality fruits and vegetables each year. Broulims only sells produce thats in season. Located in Southeastern Idaho, the Head quarters are in Rigby, Idaho. The annual revenue is $15 million.

    Big Idea:The goal is to attract the 18 to 30-year-olds with a simplified package with a new character that better represents peanut butter. By using the same distinct Western Family colors, but simplifying the package and adding an adorable peanut character, we hope to attract the people who most likely buy the peanut butter, thus increasing sales. We also designed a two-part, slightly smaller label, thus lowering the cost of printing.

    OVERVIEW

  • Peanut LightCMYK: 25 40 65 0 Pantone P 22-4 CRGB: 197 153 104 Hex: #C59968

    Peanut DarkCMYK: 35 60 80 25 Pantone 7575 CRGB: 132 93 50 Hex: #845D32

    Red-dy for FunCMYK: 15 100 100 0 Pantone 1795 CRGB: 210 35 42 Hex: #D8292F

    Buttery Gold LightCMYK: 0 15 100 15 Pantone 7405 URGB: 223 184 4 Hex: #DFB804

    Buttery Gold DarkCMYK: 0 35 85 22 Pantone 7510 CRGB: 203 143 51 Hex: #CB8F33

    Bright WhiteCMYK: 0 0 0 5 Pantone 7541 UPRGB: 241 242 242 Hex: #F1F2F2

    COLORS

  • FONTS

    BAUHAUS 93

    NEWS GOTHIC MT

    Size 48 RegularBright White with Peanut Light 2pt outer strokeOuter glow

    Size 12 Bold All CapsPeanut Dark No strokeOuter Glow

    Arial Narrow

    Size 10 Regular for this bookSize 7 All caps for IngredientsSize 7 Regular for other writingColored black or automatic. No strokeNo effects

  • This is the Western Family logo. A general rule is to always keep it in the top left-hand corner with the entire logo showing. It must not be hidden in any way or altered in any way. If at al possible, please refrain from using the grayscale version of the logo unless the opportunity to print in color is unavailable.

    The peanut character is also trademarked and may not be printed on anything other than Western Family peanut butter products. The character may be grayscale or color, and may be rotated or flipped. It must not be warped, skewed, or altered in color (other than grayscale.) Although the arms and legs may be changed, the body and face may not be altered.

    LOGOS

  • LABELS

    NT WT 28 OZ(1 LB 12 OZ) 794 g

    Front Label

  • Back Label

    Ingredients:ROASTED PEANUTS, SUGAR, HYDROGENATED VEGETABLE OIL (SOYBEAN, RAPSEED, AND COTTONSEED / TO PREVENT OIL SEPARATION), SALT AND MOLASSES.

    Proudly distributed by WESTERN FAMILY FOODS, INC. PO BOX 4057PORTLAND, OR 97208

  • PHOTOS

    AFTER

    BEFORE

  • DISPLAY

    HAPPINESS ON AISLE 12

    It really is that good. Make your little love this happy and put some Western Family Creamy Peanut Butter in your cart today.

    Because this brand is sold only at Broulims, the target audience will be at Broulims. A large display like this will target young families all over southeastern Idaho who come exclusively to Broulims for their grocery shopping. Their minds are already in the mood for buying food. This would be the opportune time to market to the people who are already in the most convenient place.