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Pearl City Progress Newsletter for the Greater Muscatine Chamber of Commerce & Industry Volume 20 Number 10 October 2011 GMCCI works to improve the business climate and community quality of life by taking a leadership role in the areas of business growth, recruitment, information, advocacy, community marketing, improvement initiatives, leadership development, and visitor services. One Small Step Can Lead to Great Strides for Iowa If you have health, you probably will be happy, and if you have health and happiness, you have all the wealth you need, even if it is not all you want. ~Elbert Hubbard The greatest journeys in life start with a single step. Governor Branstad, along with Lt. Governor Reynolds, recently announced the Healthiest State Initiative, with the goal of making Iowa the healthiest state in the nation in just five years. The Healthiest State Initiative is a privately led public initiative intended to inspire Iowans and their communities throughout the state to improve their health and happiness. To achieve our goal, individuals, families, businesses, faith- based organizations, not-for-profits and the public sector will unite in a community- focused effort to make Iowa the healthiest state in the nation by 2016. In 2010, the Gallup-Healthways Well- Being Index®, which tracks six areas, or “domains”, placed Iowa as the 19th Healthiest State in the nation. The rankings of domains were as follows: Well-Being Overall: 19, Life Evaluation: 20, Emotional Health: 8, Physical Health: 9, Healthy Behavior: 34, Work Environment: 38 and Basic Access: 7. On October 7 at noon, in an effort to jump start the Healthiest State Initiative, one kilometer will be walked together as a state, known as the Start Somewhere Walk. At work, home, school, or church – it only takes 12 minutes out of your day to walk a quick one kilometer (0.62 miles) with your friends, family or co-workers. GMCCI staff will help kickoff this initiative by meeting at the Mississippi Mist fountain and walking the riverfront path. We encourage any and all community members to join us. The concept is to create an excitement and a focal point for the Healthiest State Initiative. One of the centerpieces of the Healthiest State Initiative is the Blue Zones Project™, a collaboration of Wellmark® Blue Cross® and Blue Shield® and Healthways. Blue Zones are geographically defined areas around the world such as Sardinia, Italy; Okinawa, Japan; and Loma Linda, California, where people reach age 100 at rates 10 times greater than in the United States. We’d like to transform some Iowa cities and towns into Blue Zones Communities, where people live longer and better. To help with this transformation, Wellmark Blue Cross and Blue Shield will bring national experts to ten Iowa communities over the next five years. These experts will work alongside local leaders to implement a road map to change their communities so that their residents may live longer, healthier and more productive lives. GMCCI, along with many other organizations, are working together to make the community of Muscatine a great place to live, work and play. To learn more about Iowa’s Healthiest State Initiative, State Somewhere Walk or the Blue Zones Project, please visit www.iowahealthieststate.com.

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Pearl City ProgressNewsletter for the Greater Muscatine Chamber of Commerce & Industry

Volume 20 Number 10 October 2011

GMCCI works to improve the business climate and community quality of life by taking a leadership role in the areas of business growth, recruitment, information, advocacy, community marketing, improvement initiatives, leadership

development, and visitor services.

One Small Step Can Lead to Great Strides for IowaIf you have health, you probably will be happy, and if you have health and happiness, you have all the wealth you need, even if it is not all you want. ~Elbert Hubbard

The greatest journeys in life start with a single step. Governor Branstad, along with Lt. Governor Reynolds, recently announced the Healthiest State Initiative, with the

goal of making Iowa the healthiest state in the nation in just five years.

The Healthiest State Initiative is a privately led public initiative intended to inspire Iowans and their communities throughout the state to improve their health and happiness. To achieve our goal, individuals, families, businesses, faith-based organizations, not-for-profits and the public sector will unite in a community-focused effort to make Iowa the healthiest state in the nation by 2016.

In 2010, the Gallup-Healthways Well-Being Index®, which tracks six areas, or “domains”, placed Iowa as the 19th

Healthiest State in the nation. The rankings of domains were as follows: Well-Being Overall: 19, Life Evaluation: 20, Emotional Health: 8, Physical Health: 9, Healthy Behavior: 34, Work Environment: 38 and Basic Access: 7.

On October 7 at noon, in an effort to jump start the Healthiest State Initiative, one kilometer will be walked together as a state, known as the Start Somewhere Walk. At work, home, school, or church – it only takes 12 minutes out of your day to walk a quick one kilometer (0.62 miles) with your friends, family or co-workers.

GMCCI staff will help kickoff this initiative by meeting at the Mississippi Mist fountain and walking the riverfront path. We encourage any and all community members to join us. The concept is to create an excitement and a focal point for the Healthiest State Initiative.

One of the centerpieces of the Healthiest State Initiative is the Blue Zones Project™, a collaboration of Wellmark® Blue Cross® and Blue Shield® and Healthways. Blue Zones are geographically defined areas around the world such as Sardinia, Italy;

Okinawa, Japan; and Loma Linda, California, where people reach age 100 at rates 10 times greater than in the United States. We’d like to transform some Iowa cities and towns into Blue Zones Communities, where people live longer and better.

To help with this transformation, Wellmark Blue Cross and Blue Shield will bring national experts to ten Iowa communities over the next five years. These experts will work alongside local leaders to implement a road map to change their communities so that their residents may live longer, healthier and more productive lives.

GMCCI, along with many other organizations, are working together to make the community of Muscatine a great place to live, work and play.

To learn more about Iowa’s Healthiest State Initiative, State Somewhere Walk or the Blue Zones Project, please visit www.iowahealthieststate.com.

GMCCI Board of Directors2010-2011

OfficersChair of the BoardDavid Penn, MonsantoChair ElectCara Fuller, Bridgestone BandagImmediate Past ChairScott Ingstad, First National BankTreasurer & Chair-FinanceRick Smith, Stanley ConsultantsChair – MembershipLynn Allison, Ruhl & RuhlChair – Community DevelopmentPam Collins, Musser Public LibraryChair - Economic DevelopmentDoug Krieger, Krieger Motor CompanyChair - Public PolicyCara Fuller, Bridgestone Bandag Chair - Tourism and HospitalityTom Hendricks, Taco John’s of Muscatine

DirectorsLynn Allison, Ruhl & RuhlJeff Armstrong, Muscatine Community CollegeDoug Buster, Fabricators PlusGary Carlson, HNI CorporationPam Collins, Musser Public LibraryBill Decker, Muscatine Community School DistrictCara Fuller, Bridgestone Bandag, LLCBrenda Garcia-Van Auken, State Farm InsuranceNick Gow, Young Professionals NetworkTom Green, H.J. Heinz, L.P.Kevin Harle, SSABJames Hayes, Trinity MuscatineTom Hendricks, Taco John’s of MuscatineStan Howe, Member EmeritusScott Ingstad, First National BankSteve Jameson, Muscatine JournalGreg Kistler, Central State BankPaul Kraushaar, Muscatine Physical TherapyDoug Krieger, Krieger Motor CompanyJohn Kuhl, Muscatine Foods CorporationSal LoBianco, Muscatine Power & WaterGregg Mandsager, City of MuscatineJay McKee, McKee Button CompanyAnn Meeker, Pearl PlazaDave Mohr, Eastern Iowa Light & PowerBrett Nelson, Musco Lighting, LLCKasey O’Kelly, Hy-Vee DrugstoreDan Paca, Kent FeedsDavid Penn, MonsantoTaura Prosek, Central State BankJim Reynolds, Reynolds EngineeringGary Slight, Community BankRick Smith, Stanley ConsultantsNancy Snaadt, Alliant EnergyDave Watkins, Muscatine County

Renewed MembersCongratulations to the following members, who celebrate their GMCCI membership anniversary in October!

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Renewed MembersGrain Processing CorporationHahn Ready-MixMiller & Harrison InsuranceStanley ConsultantsTaylor, Rees, Beckey & Company PCPraxair Distribution IncHy-Vee Food StoreMetcalf, Conlon & Siering PLCCrossroads IncAll American Care of MuscatineLee Insurance-Muscatine Co Mutual InsPrice Carpeting IncNorthern Filter Media, Inc.Wendy'sBob's Crane ServiceBOC GasesDr. John Sleichter DDSBrockhouse Well & Pump ServiceHoffmann, Inc.Muscatine Tax Service IncJP Stein DVMTaco John's of MuscatineCasey's General Stores Inc-Ripley CtWal-Mart SupercenterMembers Community Credit UnionMuscatine Memorial ParkMississippi Valley Regional Blood CenterTemp AssociatesBoche Plumbing & Heating IncLegal Abstract Company

Years676767676748403434343434363130303029292929292928272726252423

New MembersThe Button Factory Woodfire Grille215 W. Mississippi DriveMuscatine, IA 52761

The Button Factory Woodfire Grille offers casual dining and friendly service in the relaxing ambiance of a renovated button factory. Whether dining on our outdoor deck, our large screened porch, or inside the restaurant, the views of the mighty Mississippi River are spectacular. The Button Factory Woodfire Grille offers a unique and inviting place for all private parties or events. With 3 unique banquet facilities, it can accomodate groups from 20 to 200, year-round.

Real Estate Resource Associates2016 Cedar Plaza Dr. St. 1Muscatine, IA 52761

Real Estate Resource Associates opened their doors in 2008, licensed to sell residential and commercial real estate and provide property management services. They are members of the Iowa Association of Realtors and the National Association of Realtors. Their agents are Credited Buyer and Seller Representatives, Certified Home Marketing Specialists and also provide relocation services.

Years22212120202020181816151414131313121287665444321

Renewed MembersF & J Hahn IncIllowa Investments IncTerry & Sons Painting IncMuscatine Physical Therapy Services, P.C.Muscatine Center For Social ActionSubwayDr. Robert Trevarthen, DDSFairfield InnServiceMasterCity Carton RecyclingJS Fire IncJoseph Int'l Freight ServiceBickford Cottage of MuscatineLee Insurance AgencyBaker Law OfficeDr. Carlin Lawhead, DDSCasey's General Stores Inc- Oregon StSweetland Ag TechDiversity Service Center of IowaMidtown LaundromatTriumph Consulting/ OI PartnersQuad City International AirportIowa Wesleyan CollegeWindstream CommunicationsDan Dolan HomesMuscatine DermatologyIowa Memorial Granite CoJ B Mark & Sons InsuranceOvation Interactive

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6 majors available at MCC Muscatine campus

online and at night!

Bachelor Degrees that fit your schedule!

800.582.2383

See us at www.iwc.edu/exl

Tailgating Central State Bank StyleGMCCI members battled on the gridiron Thursday, September 8, for Business After

Hours. Members enjoyed an evening of networking and socializing while cheering on their favorite football team.

Those in attendance enjoyed a beautiful early fall evening, as the Central State Bank’s parking lot was transformed into tailgating central. The University of Iowa and Iowa State University were represented equally with members enjoying classic football tailgating games such as corn hole bag toss and ball toss. Game day music could be heard from

blocks away, as members rallied for their favorite team while feasting on burgers, brats, chicken, pasta salad, chips, cookies and drinks.

Central State Bank donated many football related door prizes, the winners were as follows. Marilyn Farrar, football tickets

to Iowa, Tom Parrott, football tickets to Iowa State, Greg Gill and Jim King, Iowa Hawkeye stadium chairs, Greg Jessett and Rick Weiss, Iowa State Cyclone

stadium chairs, Brenda Christensen, Iowa Hawkeye pennant, Doc Longtin, Iowa State Cyclone pennant, Vince Gaeta

and George Blackwood, house divided pennants.

Members, Brad Kisner, Avenue Subs, and Mary Kisner, Missipi Brew, were also chosen to be featured as October’s Member Spotlight. Please read more about their businesses on page 5. This month’s Business After Hours will be held on Thursday, October 13, hosted by Temp Associates.

GMCCI wishes to extend a heartfelt thanks to Central State Bank for hosing this month’s Business After Hours.

Grow Your Business with GMCCI and SCORE

End of summers for small business owners either mean increased business and trying to keep up with demand, or slowing business and trying to make ends meet on lower profits. October is a great time to get back to business and make sure you have all your systems in place and ducks in a row. Here are some suggestions to get you started.

Is it time to update your business plan? Maybe your business plan is a few years old or maybe you never even finished writing it. Take the time to go over your plan carefully and look for statistics or goals that have changed. Make an appointment with a SCORE mentor to bring your business plan in for an once-over by an expert.

Is it time to change your form of business? Are you a sole proprietorship but looking to start attracting investors? Your legal status could turn investors away. Talk to your accountant, lawyer and a SCORE mentor for advice on what makes sense for your business goals.

Is it time to hire more employees?Maybe you’ve been making do with the staff you have but are putting huge demands on everyone. You could be in for a rude awakening if a key employee quits unexpectedly. Think ahead to forecast employment needs and how you’ll handle them. A SCORE mentor can help.

Is it time to change the way you do things?It is okay to shake it up once in a while. Have a staff meeting and talk about what systems need approving. Get input from everyone. Ask what you can be doing to help your team do their jobs better. If people are too intimidated to speak up in front of others, tell them your door is always open. Also get input from your customers. Put a suggestion box on your website and leave comment cards in your store. You should also have your business registered on review sites like Yelp so you can receive feedback regularly—and act on what you learn.Rieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Popular SCORE

Online Workshops When Social Goes Local Listen anytime! Using Social Media to Grow Your Business with SCORE and HP Listen anytime! Savvy Social Media with Jeanne Rossomme Listen anytime!

Robbin Block has been evangelizing the benefits of marketing strategy for over 25 years. Part geek, part creative, she’s brought her in-depth knowledge of the Web and its strategic application to business to companies of all sizes and to thousands of readers via her book, Social Persuasion: Making Sense of Social Media for Small Business. This month, Robbin discusses some of social media’s many implications on the crafting and execution of winning small business marketing plans.

What’s the biggest misperception about social media’s role in marketing, and what should entrepreneurs really be doing as they map out a new small business?

Social media can’t solve all your marketing problems. For a business, it needs to be thought of like any other communication tool. You need to understand the fundamentals of marketing — who’s your target audience, where do they get their information, what do they care about, etc.— to find the right media mix that makes sense for you.

What is the most underutilized non-social media marketing method today?

By far, it’s public relations. Many people are afraid of it, or don’t know what it is. Instead they’ll spend money on poorly placed ads that will almost always fail.

What are two or three go-to resources for finding data about your market?

The U.S. Census. A lot of valuable information from the latest census is now being released. Industry associations. Industry trade publications and consumer magazines. Their media kits have great

information about their readers’ demographics and interests.

And many more resources are available at my website, www.blockbeta.com.

Coupons are gaining popularity as a means for luring potential customers. If this option appears right for a small business, what is needed to help turn coupon users into regular customers?

Understand what attracted them in the first place. People who just want a deal are tough to convert. But many customers use coupons to “sample the goods.” To get them to come back and pay full price, use strategic messaging at each touchpoint to help push them down the purchase path. This messaging can be done verbally, through printed materials, online, and even reinforced with “gifts”.

Can you provide an example of how this works?

A Pilates studio I work with has used social coupons to bring in new customers, offering a 7-week program at a discounted rate. Each week, the studio reinforces the benefits of membership and the results the customer would get if they continue taking their classes. Communications include a comprehensive orientation, an introductory gift of a branded water bottle, follow-on emails, etc. It’s a planned program designed to positively reinforce the customer experience. This in combination with excellent service may be enough to convince the customer to continue at full price.

Expert Tips: Beyond Social Media

with Robbin Block: Owner, Blockbeta Marketing

Robbin Block Seattle, WA www.blockbeta.com [email protected]

Why should entrepreneurs work with a SCORE small business mentor to develop and monitor their marketing plans?

Marketing needs to be flexible, because the environment within which a business operates is always changing. And the business itself is evolving as new opportunities or threats come to light. A SCORE mentor can help filter the information and focus the entrepreneur on what’s important.

Never Too Late to Switch Things Up, Let SCORE Help

Full Service Graphic Design & Printing Company

216 Sycamore Street, Suite 103Muscatine, Iowa563.264.6501

Visit www.sycamoreink.com for the latest specials.

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Muscatine, Iowa563.263.1695

The MOST is The Least We Can DoCall It What You Will... New Construction >> Phase Inspections >> FHA / VA Inspections

Warranty Inspections >> Pre-listing Inspections >> Investment Inspections

Ken Rogers, OwnerCertified by National Environmental Health Association (N.E.H.A.) for Healthy Homes InspectionsEmail: [email protected]

A.S.H.I. Associate* Dustin RogersLicensed / Certified InspectorEmail: [email protected]

A.S.H.I. Associate*

>> Roof>> Plumbing>> Lead Paint

>> Structure>> H.V.A.C.>> Asbestos

>> Foundation>> Grounds>> Mold

>> Interior>> Appliances>> Sand Filter

>> Exterior>> Fireplace>> Septic System

>> Electrical>> Termite>> Radon Testing

...and we are licensed and certified for it ALL!

We Call It A Complete Home Inspection.

www.homeinspectionplus.bizIOWA DNRLicensed for

Septic SystemInspections &Sand FilterSampling

Plan on Attending YPN Fall EventsYPN Muscatine has stayed busy through the end of the summer and looks forward to a productive fall!

September’s Third Thursday was a success at Elly’s Tea and Coffee where the annual coat drive brought in dozens of coats along with a financial contribution to the Coat Connection.

Mentor a Muskie: MHS Academic Internship ProgramClose to 100 Muscatine High School juniors are seeking a local business and mentor to host them for three weeks in late April and early May for the Academic Internship Program. These students are anxious to be working alongside a mentor who will guide, support, and teach them how to be successful in the workplace which will give Muscatine students a measureable advantage over students who do not have an internship experience in high school.

The Academic Internship (AI) Program is more developed than a simple job shadow, as students will be expected to go to work every afternoon for three weeks, to meet the professional expectations of the workplace, and to create and complete a meaningful project for the business. GMCCI is working with Molly Elizalde, Academic Internship Coordinator, Muscatine High School, to launch the AI program.

We are asking all GMCCI members to consider meaningful and measurable projects that will provide the student with a real business experience. Elizalde will

work with our members to complete a job description that will match the expectation of both the student and the employer. The job description form is part of this month’s newsletter. Please look for the insert and begin planning your internship for spring of 2012.

The minimum amount of time a student will spend at the workplace is 45 hours, with the

internship being unpaid, however, the wealth of experience and skills a student will walk away with are immeasurable. 85%-99% of students who complete an academic internship in high school attend and graduate from college or other postsecondary programs, as they have seen the world of work and what it takes to succeed.

Along with promoting college and career readiness, workplace mentors will have the opportunity to build a positive and professional relationship with a student. This serves as another avenue to support

student success, and fosters a sense of community and commitment.Workplace mentors and businesses benefit greatly from hosting a student intern. Students will be committed and held accountable for completing a valuable and lasting project for the business. Mentors develop leadership skills, establish a sense of pride in their work, and enhance their reputation as community builders. Mentors will also be integral in the development of the future leaders and business people of Muscatine, which will ideally foster economic growth for years to come.

Please consider hosting one or more interns this spring. Elizalde will be pleased to meet with your business to discuss AI; along with the many ways hosting an intern can help your business and promote learning in our community.If you would like more information about the AI Program, or would like to host an intern at your business this spring, please contact Molly Elizalde at [email protected] or call at 563-299-3399.

October’s Third Thursday event will be held on October 20 at the Clarion Hotel 5:30-7:30 p.m.

YPN looks forward to the yearly collaboration with the Muscatine County Conservation Board’s Halloween Hike. This year’s hike takes place on October 21 and 22. YPN provides volunteers to perform skits for the hike as well as providing the supplies and volunteers for

the popular pumpkin painting room. If you are interested in getting involved, please contact Community and Professional Development Chair Rose Herrick at [email protected].

The YPN Website is currently unavailable. To keep up to date with the most current events, please “Like Us” on Facebook. To subscribe to our monthly YPN newsletters email [email protected] .

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Staff

Bill PhelanPresident & [email protected]

Jane DaufeldtVice President, Community [email protected]

Greg JenkinsVice President, Economic [email protected]

Ally BillhornMarketing & Communications [email protected]

Heather ShoppaCVB [email protected]

Sarah BannEvent [email protected]

Shea EitmanOffice [email protected]

Bill Phelan President & CEO [email protected]

Kerri McKim Marketing & Communications Coordinator [email protected]

Greg Jenkins Economic Development [email protected]

Jane Daufeldt Executive Director [email protected]

Heather Shoppa CVB Manager [email protected]

Bill Phelan President & CEO [email protected]

Kerri McKim Marketing & Communications Coordinator [email protected]

Greg Jenkins Economic Development [email protected]

Jane Daufeldt Executive Director [email protected]

Heather Shoppa CVB Manager [email protected]

LYNN ALLISON 563.260.4520

[email protected] www.LynnAllison.RuhlHomes.com

Member Spotlight: Avenue Subs & Missipi BrewWho: Avenue SubsWhat: Deli featuring subs, baked potatoes, salads and soupsWhen: 11 a.m. to 8 p.m. Monday – SaturdayWhere: 113 Iowa AvenueMember Since: May 25, 2011

Who: Missipi BrewWhat: Family owned bar and grillWhen: 11 a.m. to 2 a.m. Monday-SaturdayWhere: 107 Iowa AvenueMember Since: January 1, 1998

An established family owned bar and grill, plus a sub shop right next door? Two eateries in the heart of downtown have been serving the citizens of Muscatine and keeping their bellies full.

Brad and Mary Kisner, along with Mary’s brother Dave, have been busy feeding the likes of Muscatine since 1994 when Dave and Mary took over ownership of Missipi Brew, and most recently when Mary and her husband Brad opened Avenue Subs last year.

Business has been growing over the years for Missipi Brew and has steadily increased for Avenue Subs, who are coming up on their 1 year anniversary this month. The Kisners rely on locals to keep their business’ successful, often saying they wouldn’t be around if it wasn’t for them.

“Mary and I are big advocates of staying local, so when we see people shopping and eating in the downtown area it makes it all worthwhile,” says Kisner.

Missipi Brew offers traditional pub food and live entertainment weekly with a calendar of events listed at www.missipibrew.com. Avenue Subs serves hot and cold deli subs, potatoes, salads and soups , and although only being open under a year, has already traveled around to local manufacturers selling their signature sandwiches and setting up potato bars for workers during their lunch and dinner breaks.

Please extend a big thanks to Missipi Brew and Avenue Subs for continuing to serve the Muscatine community and for a being a proud GMCCI member. Want your chance in the spotlight? Be sure to attend our next Business After Hours, hosted by Temp Associates on October 13, for your chance to be featured in the Pearl City Progress.

M U S C AT I N EF O O D S C O R P O R AT I O N

High quality, research tested, food ingredients, ethyl alcohol, packaged goods, pet products and animal feed.

www.muscatinefoods.com

Owner, Avenue Subs, Brad Kisner, along with Manager, Beth Chalupa

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Presidents Corner

Ribbon Cuttings for Two New Facilities in MuscatineOn Friday, September 9, Bark Chiropractic Clinic & Rehab, held a Ribbon Cutting and

Open House for their new office at 200 East Second Street, Muscatine.

Dr. Bradley Bark, D.C. and staff welcomed the public and their patients, allowing them to tour the facility, exam rooms, network with other community members and even watch a live hot dog eating contest.

“We would like to thank everyone that attended the grand opening for our clinic. It is truly

amazing to have a wonderful group of supporters at GMCCI. I was very pleased with the turnout and it seemed like the community enjoyed themselves with great music and food.” Dr. Bradley Bark, D.C.

Dr. Bark specializes in basic, athletic and accident injuries, along with specific body problems such as back, leg, or arm pain, spinal conditions and pain relief. Please visit www.barkchiro.com for more information or to schedule an appointment, call 263-3800.

On Thursday, September 15, Muscatine Dermatology celebrated the grand opening of their new location, 2300A Park Avenue, with a Ribbon Cutting and tour of their

new state-of-the-art facility.

Pereira and staff welcomed patients

and community members to their office showcasing their range of services including; medical grade skin care, esthetics treatments, lasers to correct undesirable skin conditions such as acne, hyper pigmentation, sensitive skin and aging or sun damaged skin.

My staff and I are proud to provide skin help to Muscatine and surrounding communities,” said Pereira.

Visit Muscatine Dermatology at www.muscatinedermatology.org. To make an appointment with Dr. Pereira or Lori Caruso, Esthetician, call their office at 263-2113.

Five Reasons This is the Best Time to Join the Chamber of CommerceBy: Glen Gould

Imagine arriving at a place where every-one (or at least nearly everyone) knows your name. You are welcomed by friends and acquaintances who are happy you’re there. Better still, most of them are ready to help you build your business and are even referring you to their family and friends. And you experience this environ-ment several times a month.

But there’s more. This is a place where you can hone your skills as well. You’ll have the opportunity to attend educational programming at a fraction of the cost available to the public. Often you meet people here who have experiences you can learn from. You’re introduced to the mov-ers and shakers. You can even demon-strate your commitment to the community by serving as a leader. Your only limit is you.

1. You need to share your message with as many people as possible for the low-est investment of dollars. For a couple hundred bucks you’ll be a member of a business organization where you can com-municate to a closed group of hundreds, if not thousands of potential customers and networking partners.

2. You need to build a network of people who are thinking of you first when they are asked by their customers, friends, fam-ily and vendors who they would recom-mend to provide what you’re selling. By the law of averages the best opportunity you have to fill your networking base is in a big crowd of business people. That is your local chamber of commerce.

3. You need to be in the know about current events and what changes may be coming that could affect future business. The chamber is the epicenter of business trends.

4. You need to be able to prove your worthiness to potential partners, vendors, customers and networking partners. The chamber affords you the opportunity to serve and thereby demonstrate your skills. What’s more, a recent survey by the Atlanta-based Shapiro Group states:

Consumers are 63% more likely to • buy goods and services in the future from a company that they believe is a member of the local chamber.When consumers know that a busi-• ness is a member of the local chamber they are 44% more likely to think favorably about it. Consumers who are told that a busi-• ness is a chamber member, they are 51% more likely to be highly aware of it and 56% more likely to think positively of it’s reputation.

5. You need to be in a supportive atmo-sphere where you can see that others are still doing well and you can too. Again the chamber stands alone as a positive voice for business.

If you know of a local business that is not a chamber member you owe it to them and the community to get them to join. When they join, get them involved. Volunteer to serve, attend meetings regularly and to be willing to meet new people. Soon everyone will reap the benefit of being a part of the best business-building network in town.

*The following article is a piece written by Glen Gould, Inspiration Agents, Inc., I felt it was worth sharing.

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CHAMPS, Continuing a Muscatine Heart Study TraditionThis fall, with support from the Roy J. Carver Charitable Trust, The Muscatine Heart Study will initiate “Choosing Healthy

Actions in Muscatine Public Schools (CHAMPS)”, a collaboration between the University of Iowa, the Muscatine Community School District, and the local community.

It will implement a health curriculum focused on educating students about

physical activity, proper food intake, and lowering their cardiovascular risk.

Beginning on September 22nd, 6th and 7th graders at Central Middle School who have parental consent will be invited to participate in a school survey examination that will be conducted in the Muscatine Heart Study examination trailer. West Middle School 6th and 7th graders will have an opportunity to participate beginning at the end of October, and examinations of Muscatine 5th graders will be conducted early in 2012. Every Tuesday through Friday morning, approximately 12 students will be scheduled for the 30 minute examination that will take place before school begins.

Students who complete the survey examination will receive $20 in ChamberDollar$. ChamberDollar$ are in the form of a check issued by the Greater Muscatine Chamber of Commerce & Industry (GMCCI).

According to Jane Daufeldt, Vice President of Community Development, GMCCI, “ChamberDollar$ were developed to stimulate and encourage residents to shop locally.”

Read more about the Muscatine Heart Study and CHAMPS at www.muscatineheartstudy.org. For more information about ChamberDollar$ contact GMCCI at 263-8895.

CenStates Travel and Tourism Research Association Conference

Heather Shoppa, MCVB manager, recently attended the CenStates Travel and Tourism Research Association Conference to learn about emerging trends within the industry, and how to best use travel and tourism research effectively to position and market Muscatine as a destination.

David Sheatsley, Director of Marketing with the U.S. Travel Association, presented an overview detailing the

state of the tourism industry. His speech included the latest insights on how consumer travel intentions are changing, and what financial factors are currently influencing leisure travel.

Director of the Iowa Tourism Office, Shawna Lode, presented Welcome to Iowa, a look at how her organization has met the challenges created by the downturn in the economy. Her staff is using more market research than ever before to develop marketing plans and make decisions as to where to invest their limited resources.

Developing a Destination Brand, presented by Pat Remming, Research Manager with the St. Louis CVB, addressed demographics to consider when developing a brand. Pat represents one of the CenStates TTRA's largest Destination

Marketing Organizations (DMO's) and he explained how they use current market research to position their brand in an ever-competitive marketplace.

CenState TTRA is an international network of over 800 tourism research and marketing professionals. By sharing ideas, resources and experience, members are able to develop more effective business and marketing strategies. CenStates is the regional chapter of TTRA that focuses on the issues concerning the states of Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota and Wisconsin. Their leadership concentrates on practical “how to” and day-to-day ways of using travel and tourism research for member organizations.

Greater Muscatine Chamber of Commerce & Industry

102 Walnut Street

Muscatine, Iowa 52761-4027

563-263-8895 Fax: 563-263-7662

Address Service Requested

The Pearl City Progress (USPS391-430) is published monthly by the:

Greater Muscatine Chamber of Commerce & Industry102 Walnut StreetMuscatine, Iowa 52761-4027Email: [email protected]

Periodical Postage Paid at Muscatine, IA.

POSTMASTER: Send address change to Pearl City Progress 102 Walnut Street Muscatine, IA 52761-4027

USPS 391-430PERIODICALS

POSTAGE PAID AT MUSCATINE, IOWA

4 October“Secure Your ID Day” with GMCCI, BBB & Cintas, 3:30 to 6:00 PM, Calvary Church parking lot, 501 W Bypass 61

Economic Development Committee Meeting, 7:30 AM

5 Oct Wake Up Wednesday, Lutheran Services in Iowa, 315 Iowa Avenue, 6:45 to 8:45 AM

6 Oct SCORE, 1:30 to 3:30 PM

13 OctSCORE, 1:30 to 3:30 PM

Business After Hours, 5:00 to 7:00 PM, Hosted by Temp Associates

18 OctEmployer’s Council, ISU Extension Office, Unemployment Law Update, Noon to 1:30 PM

October20 OctSCORE, 1:30 to 3:30 PM

YPN’s Third Thursday, 5:30 to 7:30 PM, Clarion Hotel

21 OctGMCCI Board Meeting, Noon Bridgestone Commercial Solutions Group

25 OctLearn Over Lunch: Basic Marketing on a Basic Budget, Noon to 1:30 PMThe Rendezvous

27 OctSCORE, 1:30 to 3:30 PM

2011 Net-work- ing

Start following GMCCI_Muscatine today! Stay up-to- date on where we are, what we are doing and what our members are

accomplishing!

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GMCCI

Simon Estes

Juan Carlos Mendoza & Local Youth Choir

Ballet Folklórico Mexico Azteca

A Poc A Poc

Massive Attack Hip Hop

Iowa Latino Conference Strengthening & Valuing Latino Communities in Iowa

October 28-29, 2011 Muscatine High School Muscatine, Iowa

www.iowalatinoconference.org to register

AN EVENING OF MUSIC & DANCE

Saturday, October 29th, 6:00 pm Central Middle School - 901 Cedar St.

LATINO YOUTH LEADERSHIP SUMMIT Friday, 8-4 Muscatine High School PROFESSIONAL DEVELOPMENT INSTITUTE Friday, 8-4 Muscatine High School COMMUNITY CONFERENCE Saturday, 8-4 Muscatine High School

Sponsored by: Mobilizing Muscatine Excellence, The University of Iowa School of Social Work, The Muscatine Center for Non-Profits, Muscatine High School, Muscatine Community College

Mentor a Muskie Muscatine High School Academic Internship Program

Employer Internship Job Description Form Workplace Name and Address:

Job title:

Workplace Mentor:

Position Summary:

Essential Functions or Responsibilities of Intern:

Core Skills or Attributes Necessary:

Minimum Requirements of Intern:

Please put any other important information, questions, or concerns on the back of this sheet. Call, Mail, or Scan and Send to: Molly Elizalde,563-299-3399

2705 Cedar Street Muscatine, IA 52761

[email protected]

7.03¢ - 8.98¢ 6.20¢ - 6.95¢

9.07¢ - 10.63¢ 11.99¢ - 25.12¢

6.00¢

• Muscatine Power & Water is a public power entity, which means itcharges cost-based rates and does not earn a profit.

• Rates are set and major decisions are made by a Board comprisedof community leaders representing customer/owners.

• Revenue received is used to pay operating expenses and makenecessary investments to maintain reliability.

• MP&W is committed to adding value to our community, providingexcellent customer service, and keeping rates competitive.

2010 average retail price per kilowatt-hour

State Rankings (cents per kWh)

1. Wyoming 6.202. Idaho 6.543. Washington 6.604. Kentucky 6.755. Utah 6.956. North Dakota 7.037. Arkansas 7.198. West Virginia 7.449. Nebraska 7.4810. Oklahoma 7.5111. Oregon 7.5812. Iowa 7.66

46. New Hampshire 14.8247. Alaska 14.9148. New York 16.3149. Connecticut 17.3950. Hawaii 25.12

U.S. Total average 9.88

Source: Department of Energy — Energy InformationAdministration. Form EIA-826. Data as of May 2011.Note: The average retail price per kilowatt-hour is calculated by dividing revenue by sales.

1411 Grandview Ave. Muscatine, IA 52761 Phone: 563-263-0770 Fax: 563-263-2220

Plamorlanesmusc.com [email protected]

PACKAGES TO CHOOSE FROM: Package “Package includes” “Special Holiday Pricing” Snowflake: 2 1/2 Hours of Bowling

Rental Shoes

Your Deal! $ 10.95 Per Person *

Snowball:

2 1/2 Hours of Bowling Rental Shoes

Light Snacks and Soft Drinks

Minimum of 4 People Per Lane

Your Deal! $12.95 Per Person *

Snowman: 2 1/2 Hours of Bowling Rental Shoes

Pizza and Soft Drinks

Minimum of 4 People Per Lane

Your Deal! $15.95 Per Person *

* Plus Sales Tax And Gratuity

Call Plamor Lanes @ 263-0770 For More Details & Bookings.

“The Holiday EXTRAVAGANZA” 2 1/2 Hours of Bowling Your Deal!

Rental Shoes $19.95 Per Person* Pizza, Appetizers and Soft Drinks

Minimum of 4 People Per Lane

www.trinitymuscatine.com

Facts about the 2011 seasonal flu vaccination• Influenza is a serious respiratory disease caused by a virus. It is

not the same as the common cold or an intestinal illness.• Influenza may be contagious for 24 hours before any symptoms

develop. Though everyday preventive actions (e.g., handwashing) can help prevent transmission of many types of germs, the best way to avoid influenza infection is to get vaccinated.

• Individuals who were vaccinated in the previous season (2010–11) still need to be vaccinated with the 2011–12 vaccine even though the vaccine viruses did not change. The primary reason is that a person’s immune protection from vaccination declines over time, so protection for the subsequent season will be reduced.

• It is important that everyone age 6 months and older be vaccinated for their own protection, as well as the protection of those they love and those who are especially vulnerable to the serious and sometimes deadly complications of influenza.

Help your company skip the flu this year.Flu season will soon be upon us and Trinity Muscatine is working to make flu prevention easy for Muscatine’s employers. It’s a convenient and affordable community service for employees and their families.

Trinity gives you several ways to participate:• Vaccinations can be scheduled on-site at your place of business for employees and dependents.• We can provide your employees and dependents with vouchers they can exchange for vaccination at any Trinity Muscatine site or their choice of Trinity Muscatine provider by appointment.• Vaccinations scheduled at your company can be supplemented with vouchers for absent employees.

For more information about flu shots or to arrange a work place flu vaccination clinic, call Trinity Muscatine Occupational Medicine at (563) 262-4120 and ask for Pat Castle.

We are Trinity. We are Muscatine.

www.trinitymuscatine.com

Stop the flu and keep other contagious diseases from spreading!Apart from flu vaccine, there are things you can do to protect yourself from getting sick. These simple actions can STOP the spread of germs:

Wash Your Hands!• Use soap.• Spend 20 seconds washing hands, wrists and under fingernails.• After rinsing, dry hands with a clean paper towel.• Use a paper towel to turn off faucet.• If there’s no soap and water available, use alcohol-based hand gels.

Practice Good Respiratory and Personal Etiquette.• Cover your mouth and nose when coughing or sneezing.• Avoid touching your eyes, nose and mouth.• Use disposable tissues.• Avoid close contact with people who are sick. • Avoid sharing food or eating utensils with others. • Stay home if you are sick.

Other good habits, such as healthy eating, drinking lots of water and getting plenty of rest, can also help you stay healthy in the winter and all year!

Wake up Wednesday with LSIJoin us at Lutheran Services in Iowa (LSI) to give a two minute “shameless plug” about your organization. If you’ve never attended before, make this month your first! Light breakfast provided.

October 56:45 a.m. - 8:45 a.m.315 Iowa Ave. • MuscatineKenneth L. Duncan Conference CenterLSI provides services to at-risk families in the Muscatine area. Network for a cause, and consider bringing a canned or non-perishable food item to donate to help those in need, with your business card or brochure attached.

Wake up Wednesday with LSIJoin us at Lutheran Services in Iowa (LSI) to give a two minute “shameless plug” about your organization. If you’ve never attended before, make this month your first! Light breakfast provided.

October 56:45 a.m. - 8:45 a.m.315 Iowa Ave. • MuscatineKenneth L. Duncan Conference CenterLSI provides services to at-risk families in the Muscatine area. Network for a cause, and consider bringing a canned or non-perishable food item to donate to help those in need, with your business card or brochure attached.