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PeekAnalytics Social Audience Report @bobosphere

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Page 1: PeekAnalytics Social Audience Report @bobosphere

1

bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

@bobosphere Follower ReportKey Metrics: @bobosphere | October - 1 - 2012

Total Followers

2,912

@bobosphere has 2,912 Twitter followers and we've classified the ones we could into Consumer,

Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of

anonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

33x

Pull is a good measure of how influential @bobosphere 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @bobosphere 's followers are across sixty social sites,

compared to the average consumer. A higher Pull suggests you have important people in your audience,

and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

Page 2: PeekAnalytics Social Audience Report @bobosphere

2

bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of bobosphere's followers has 3,643 connections acrossall social media platforms.Therefore, bobosphere canpotentially indirectly reach5,872,022 (1,612 x 3,643)people.

Audience Demographics

SEX

Insights :-*Statistics based on 86% of bobosphere's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 33% bobosphere's audience is between 36 -45.- *Statistics based on 26%of bobosphere's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

Page 3: PeekAnalytics Social Audience Report @bobosphere

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bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average bobosphere's femalefollowers tend to be more inthe 36 - 45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average bobosphere's malefollowers tend to be more inthe 46 - 55 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- bobosphere has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.

Page 4: PeekAnalytics Social Audience Report @bobosphere

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bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- bobosphere has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- bobosphere has a higherpercentage of followersfrom USA than the typicalTwitter user.

Page 5: PeekAnalytics Social Audience Report @bobosphere

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bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, bobosphere's audience's top threeinterests are Business,Politics, and Literature.

Page 6: PeekAnalytics Social Audience Report @bobosphere

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bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

Audience Career Insights

INCOME LEVEL

Insights :- bobosphere's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience bobosphere's topthree industries areMarketing/PR, Retail, and Media.

Page 7: PeekAnalytics Social Audience Report @bobosphere

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bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

Audience Education Insights

EDUCATIONTYPE

Insights :- bobosphere's followersattend College/Universityschools more than theaverage Twitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- bobosphere's consumeraudience is active on atleast 6,295 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 84% of bobosphere's followers have Facebookprofiles.- bobosphere's has morefollowers who use Quorathan does the typicalTwitter user.

Page 8: PeekAnalytics Social Audience Report @bobosphere

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bobosphere

@ bobosphere | Feb 24 2009

Multimediocrity. Clam lover. Throws right. Bats

right. Can open any jar with simple wrist action.

Tweets 462

Followers 2,912

Following 132

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 32% of bobosphere's consumer audience hasbeen identified as a *GeoLocation.