8

Click here to load reader

PeekAnalytics Social Audience Report @jeffjarvis

Embed Size (px)

Citation preview

Page 1: PeekAnalytics Social Audience Report @jeffjarvis

1

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

@jeffjarvis Follower ReportKey Metrics: @jeffjarvis | September - 29 - 2012

Total Followers

103,156

@jeffjarvis has 103,156 Twitter followers and we've classified the ones we could into Consumer, Business,

and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

and spam accounts, which we do not factor into our audience metrics.

Social Pull

710x

Pull is a good measure of how influential @jeffjarvis 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @jeffjarvis 's followers are across sixty social sites, compared

to the average consumer. A higher Pull suggests you have important people in your audience, and are thus

better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

Page 2: PeekAnalytics Social Audience Report @jeffjarvis

2

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of jeffjarvis's followers has 2,628 connections acrossall social media platforms.Therefore, jeffjarvis canpotentially indirectly reach121,510,777 (46,234 x2,628) people.

Audience Demographics

SEX

Insights :-*Statistics based on 84% of jeffjarvis's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 33% jeffjarvis's audienceis between 26 - 35.- *Statistics based on 23%of jeffjarvis's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

Page 3: PeekAnalytics Social Audience Report @jeffjarvis

3

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average jeffjarvis's female followerstend to be more in the 36 -45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average jeffjarvis's male followerstend to be more in the 46 -55 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- jeffjarvis has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.

Page 4: PeekAnalytics Social Audience Report @jeffjarvis

4

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- jeffjarvis has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- jeffjarvis has a higherpercentage of followersfrom USA than the typicalTwitter user.

Page 5: PeekAnalytics Social Audience Report @jeffjarvis

5

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, jeffjarvis's audience's top threeinterests are Politics,Business, and Food.

Page 6: PeekAnalytics Social Audience Report @jeffjarvis

6

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

Audience Career Insights

INCOME LEVEL

Insights :- jeffjarvis's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience jeffjarvis's topthree industries are Media,Internet, and Software.

Page 7: PeekAnalytics Social Audience Report @jeffjarvis

7

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

Audience Education Insights

EDUCATIONTYPE

Insights :- jeffjarvis's followersattend College/Universityschools more than theaverage Twitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- jeffjarvis's consumeraudience is active on atleast 175,601 socialprofiles and/or blogs.

SOCIALMEMBERSHIPS

Insights :- 84% of jeffjarvis's followers have Facebookprofiles.- jeffjarvis's has morefollowers who use Quorathan does the typicalTwitter user.

Page 8: PeekAnalytics Social Audience Report @jeffjarvis

8

jeffjarvis

@ jeffjarvis | Dec 22 2007

@BuzzMachine blogger and j-school prof; author

of Public Parts, What Would Google Do?

Tweets 37,338

Followers 103,260

Following 1,251

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 27% of jeffjarvis's consumer audience hasbeen identified as a *GeoLocation.