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jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
@jeffjarvis Follower ReportKey Metrics: @jeffjarvis | September - 29 - 2012
Total Followers
103,156
@jeffjarvis has 103,156 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
710x
Pull is a good measure of how influential @jeffjarvis 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @jeffjarvis 's followers are across sixty social sites, compared
to the average consumer. A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
Identified Audience
IDENTIFIEDAUDIENCE
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jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Reach Insights
AVERAGENETWORK SIZE
Insights :- On average, each of jeffjarvis's followers has 2,628 connections acrossall social media platforms.Therefore, jeffjarvis canpotentially indirectly reach121,510,777 (46,234 x2,628) people.
Audience Demographics
SEX
Insights :-*Statistics based on 84% of jeffjarvis's followers,whose sex we were able todetermine.
AGE RANGE
Insights :- 33% jeffjarvis's audienceis between 26 - 35.- *Statistics based on 23%of jeffjarvis's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.
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jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Demographics [continued]
FEMALEFOLLOWERS BY
AGE
Insights :- Compared to the average jeffjarvis's female followerstend to be more in the 36 -45 age range.
MALEFOLLOWERS BY
AGE
Insights :- Compared to the average jeffjarvis's male followerstend to be more in the 46 -55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :- jeffjarvis has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.
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jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :- jeffjarvis has a higherpercentage of followersfrom New York than thetypical Twitter user.
TOP 5COUNTRIES
Insights :- jeffjarvis has a higherpercentage of followersfrom USA than the typicalTwitter user.
5
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Interests Insights
INTERESTAFFINITY
Insights :- Compared to the averageaudience, jeffjarvis's audience's top threeinterests are Politics,Business, and Food.
6
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Career Insights
INCOME LEVEL
Insights :- jeffjarvis's consumeraudience has a high level ofincome compared to theaverage.
INDUSTRY
Insights :- Compared to the averageaudience jeffjarvis's topthree industries are Media,Internet, and Software.
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jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Education Insights
EDUCATIONTYPE
Insights :- jeffjarvis's followersattend College/Universityschools more than theaverage Twitter audience.
Audience Social Media Usage
SOCIAL MEDIAUSE
Insights :- jeffjarvis's consumeraudience is active on atleast 175,601 socialprofiles and/or blogs.
SOCIALMEMBERSHIPS
Insights :- 84% of jeffjarvis's followers have Facebookprofiles.- jeffjarvis's has morefollowers who use Quorathan does the typicalTwitter user.
8
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Social Media Usage [continued]
ONLINEACTIVITIES
Insights :- 27% of jeffjarvis's consumer audience hasbeen identified as a *GeoLocation.