1

kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

@kia Follower ReportKey Metrics: @kia | March - 24 - 2012

Total Followers

33,461

@kia has 33,461 Twitter followers and we've classified the ones we could into Consumer, Business, and

Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and

spam accounts, which we do not factor into our audience metrics.

Social Pull

51x

Pull is a good measure of how influential @kia 's audience is, compared to the average Twitter account - 1x

is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is

gauged by how well connected @kia 's followers are across sixty social sites, compared to the average

consumer. A higher Pull suggests you have important people in your audience, and are thus better able to

spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

2

kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of kia'sfollowers has 960 connections across allsocial media platforms.Therefore, kia canpotentially indirectly reach8,821,256 (9,185 x 960)people.

Audience Demographics

SEX

Insights :-*Statistics based on 81% of kia's followers, whosesex we were able todetermine.

AGE RANGE

Insights :- 30% kia's audience isbetween 26 - 35.- *Statistics based on 13%of kia's followers, whoseage we were able todetermine by identifyingthrough social profile orpublic records data.

3

kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average kia's female followers tendto be more in the 46 - 55age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average kia's male followers tend tobe more in the 46 - 55 agerange.

Audience Geographic Insights

TOP 5 CITIES

Insights :- kia has a higherpercentage of followersfrom Detroit, Michigan thanthe typical Twitter user.

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kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- kia has a higherpercentage of followersfrom Florida than the typicalTwitter user.

TOP 5COUNTRIES

Insights :- kia has a higherpercentage of followersfrom USA than the typicalTwitter user.

5

kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, kia's audience'stop three interests are Auto,Sport, and Music.

6

kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

Audience Career Insights

INCOME LEVEL

Insights :- kia's consumer audiencehas a medium level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience kia's top threeindustries are Insurance,Fashion, and Logistics.

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kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

Audience Education Insights

EDUCATIONTYPE

Insights :- kia's followers attendCommunity College schoolsmore than the averageTwitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- kia's consumer audienceis active on at least 25,795 social profiles and/or blogs.

SOCIALMEMBERSHIPS

Insights :- 77% of kia's followershave Facebook profiles.- kia's has more followerswho use YouTube thandoes the typical Twitteruser.

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kia

@ kia | Mar 11 2009

Official Kia Motors America Account. Welcome.

Find out about new car announcements and

upcoming Kia models. Speak your piece about

Kia commercials and content!

Tweets 7,470

Followers 73,660

Following 330

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 10% of kia's consumeraudience has beenidentified as a Blogger.