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mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
@mjw Follower ReportKey Metrics: @mjw | October - 1 - 2012
Total Followers
5,117
@mjw has 5,117 Twitter followers and we've classified the ones we could into Consumer, Business, and
Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and
spam accounts, which we do not factor into our audience metrics.
Social Pull
43x
Pull is a good measure of how influential @mjw 's audience is, compared to the average Twitter account -
1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
gauged by how well connected @mjw 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
spread your message far and wide.
Identified Audience
IDENTIFIEDAUDIENCE
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mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Reach Insights
AVERAGENETWORK SIZE
Insights :- On average, each of mjw's followers has 3,783 connections across allsocial media platforms.Therefore, mjw canpotentially indirectly reach8,016,878 (2,119 x 3,783)people.
Audience Demographics
SEX
Insights :-*Statistics based on 80% of mjw's followers, whosesex we were able todetermine.
AGE RANGE
Insights :- 36% mjw's audience isbetween 26 - 35.- *Statistics based on 10%of mjw's followers, whoseage we were able todetermine by identifyingthrough social profile orpublic records data.
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mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Demographics [continued]
FEMALEFOLLOWERS BY
AGE
Insights :- Compared to the average mjw's female followers tendto be more in the 26 - 35age range.
MALEFOLLOWERS BY
AGE
Insights :- Compared to the average mjw's male followers tendto be more in the 46 - 55age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :- mjw has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.
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mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :- mjw has a higherpercentage of followersfrom Arizona than thetypical Twitter user.
TOP 5COUNTRIES
Insights :- mjw has a higherpercentage of followersfrom USA than the typicalTwitter user.
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mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Interests Insights
INTERESTAFFINITY
Insights :- Compared to the averageaudience, mjw's audience'stop three interests arePolitics, Food, and Literature.
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mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Career Insights
INCOME LEVEL
Insights :- mjw's consumer audiencehas a high level of incomecompared to the average.
INDUSTRY
Insights :- Compared to the averageaudience mjw's top threeindustries are Media,Internet, and Logistics.
Audience Education Insights
EDUCATIONTYPE
Insights :- mjw's followers attend IvyLeague schools more thanthe average Twitteraudience.
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mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Social Media Usage
SOCIAL MEDIAUSE
Insights :- mjw's consumer audienceis active on at least 6,267 social profiles and/or blogs.
SOCIALMEMBERSHIPS
Insights :- 75% of mjw's followershave Facebook profiles.- mjw's has more followerswho use Quora than doesthe typical Twitter user.
ONLINEACTIVITIES
Insights :- 12% of mjw's consumeraudience has beenidentified as a *GeoLocation.
