1

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

@reubstock Follower ReportKey Metrics: @reubstock | October - 1 - 2012

Total Followers

1,832

@reubstock has 1,832 Twitter followers and we've classified the ones we could into Consumer, Business,

and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

and spam accounts, which we do not factor into our audience metrics.

Social Pull

44x

Pull is a good measure of how influential @reubstock 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @reubstock 's followers are across sixty social sites,

compared to the average consumer. A higher Pull suggests you have important people in your audience,

and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

2

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of reubstock's followers has 7,983 connections acrossall social media platforms.Therefore, reubstock canpotentially indirectly reach7,568,282 (948 x 7,983)people.

Audience Demographics

SEX

Insights :-*Statistics based on 86% of reubstock's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 37% reubstock's audience is between 36 -45.- *Statistics based on 33%of reubstock's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

3

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average reubstock's femalefollowers tend to be more inthe 36 - 45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average reubstock's male followerstend to be more in the 36 -45 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- reubstock has a higherpercentage of followersfrom San Francisco,California than the typicalTwitter user.

4

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- reubstock has a higherpercentage of followersfrom California than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- reubstock has a higherpercentage of followersfrom USA than the typicalTwitter user.

5

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, reubstock's audience's top threeinterests are Business,Technology, and theOutdoors.

6

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

Audience Career Insights

INCOME LEVEL

Insights :- reubstock's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience reubstock's topthree industries areTechnology, Internet, and Hardware.

7

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

Audience Education Insights

EDUCATIONTYPE

Insights :- reubstock's followersattend Ivy League schoolsmore than the averageTwitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- reubstock's consumeraudience is active on atleast 4,364 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 96% of reubstock's followers have LinkedInprofiles.- reubstock's has morefollowers who use Quorathan does the typicalTwitter user.

8

reubstock

@ reubstock | Mar 11 2007

Studying the intersection of the real and the

virtual. Principal @ METHOD Design. IPG Media

Lab. Founder of Millions of Us, Virtual Greats.

about.me/reubstock

Tweets 3,070

Followers 1,832

Following 786

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 34% of reubstock's consumer audience hasbeen identified as a *GeoLocation.