1

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

@shivsingh Follower ReportKey Metrics: @shivsingh | September - 29 - 2012

Total Followers

25,070

@shivsingh has 25,070 Twitter followers and we've classified the ones we could into Consumer, Business,

and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

and spam accounts, which we do not factor into our audience metrics.

Social Pull

342x

Pull is a good measure of how influential @shivsingh 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @shivsingh 's followers are across sixty social sites,

compared to the average consumer. A higher Pull suggests you have important people in your audience,

and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

2

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of shivsingh's followers has 4,451 connections acrossall social media platforms.Therefore, shivsingh canpotentially indirectly reach58,287,292 (13,096 x4,451) people.

Audience Demographics

SEX

Insights :-*Statistics based on 82% of shivsingh's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 36% shivsingh's audience is between 26 -35.- *Statistics based on 25%of shivsingh's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

3

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average shivsingh's female followerstend to be more in the 36 -45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average shivsingh's male followerstend to be more in the 46 -55 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- shivsingh has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.

4

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- shivsingh has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- shivsingh has a higherpercentage of followersfrom USA than the typicalTwitter user.

5

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, shivsingh's audience's top threeinterests are Business,Technology, and Politics.

6

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

Audience Career Insights

INCOME LEVEL

Insights :- shivsingh's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience shivsingh's topthree industries areMarketing/PR, Media, and Internet.

7

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

Audience Education Insights

EDUCATIONTYPE

Insights :- shivsingh's followersattend College/Universityschools more than theaverage Twitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- shivsingh's consumeraudience is active on atleast 56,684 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 96% of shivsingh's followers have LinkedInprofiles.- shivsingh's has morefollowers who use Quorathan does the typicalTwitter user.

8

shivsingh

@ shivsingh | Oct 31 2007

Global Head of Digital for PepsiCo Beverages.

Digital strategist & author of Social Media

Marketing for Dummies. Father of two awesome

boys

Tweets 6,549

Followers 25,080

Following 14,804

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 38% of shivsingh's consumer audience hasbeen identified as a *GeoLocation.