1

tychob17

@ tychob17 | Jun 25 2009

Journalist covering automotive marketing, CPG,

sports marketing, sponsorships, partnerships,

divorces, rapprochements, movers and shakers.

Tweets 227

Followers 165

Following 20

@tychob17 Follower ReportKey Metrics: @tychob17 | October - 1 - 2012

Total Followers

165

@tychob17 has 165 Twitter followers and we've classified the ones we could into Consumer, Business,

and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

and spam accounts, which we do not factor into our audience metrics.

Social Pull

1.6x

Pull is a good measure of how influential @tychob17 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @tychob17 's followers are across sixty social sites,

compared to the average consumer. A higher Pull suggests you have important people in your audience,

and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

2

tychob17

@ tychob17 | Jun 25 2009

Journalist covering automotive marketing, CPG,

sports marketing, sponsorships, partnerships,

divorces, rapprochements, movers and shakers.

Tweets 227

Followers 165

Following 20

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of tychob17's followers has 3,593 connections acrossall social media platforms.Therefore, tychob17 canpotentially indirectly reach280,236 (78 x 3,593)people.

Audience Demographics

SEX

Insights :-*Statistics based on 82% of tychob17's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 43% tychob17's audience is between 26 -35.- *Statistics based on 28%of tychob17's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

3

tychob17

@ tychob17 | Jun 25 2009

Journalist covering automotive marketing, CPG,

sports marketing, sponsorships, partnerships,

divorces, rapprochements, movers and shakers.

Tweets 227

Followers 165

Following 20

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average tychob17's female followerstend to be more in the 36 -45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average tychob17's male followerstend to be more in the 26 -35 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- tychob17 has a higherpercentage of followersfrom Brooklyn, New Yorkthan the typical Twitteruser.

4

tychob17

@ tychob17 | Jun 25 2009

Journalist covering automotive marketing, CPG,

sports marketing, sponsorships, partnerships,

divorces, rapprochements, movers and shakers.

Tweets 227

Followers 165

Following 20

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- tychob17 has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- tychob17 has a higherpercentage of followersfrom USA than the typicalTwitter user.

Audience Interests Insights

INTERESTAFFINITY

Insights :

5

tychob17

@ tychob17 | Jun 25 2009

Journalist covering automotive marketing, CPG,

sports marketing, sponsorships, partnerships,

divorces, rapprochements, movers and shakers.

Tweets 227

Followers 165

Following 20

Audience Career Insights

INCOME LEVEL

Insights :- tychob17's consumeraudience has a mediumlevel of income comparedto the average.

INDUSTRY

Insights :

Audience Education Insights

EDUCATIONTYPE

Insights :- tychob17's followersattend schools less thanthe average Twitteraudience.

6

tychob17

@ tychob17 | Jun 25 2009

Journalist covering automotive marketing, CPG,

sports marketing, sponsorships, partnerships,

divorces, rapprochements, movers and shakers.

Tweets 227

Followers 165

Following 20

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- tychob17's consumeraudience is active on atleast 305 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 82% of tychob17's followers have Facebookprofiles.- tychob17's has morefollowers who use Quorathan does the typicalTwitter user.

ONLINEACTIVITIES

Insights :- 33% of tychob17's consumer audience hasbeen identified as a *GeoLocation.