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People don’t care about your brand @slidesthatrock

People Don´t Care About Your Brand by Slides That Rock

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People Don´t Care About Your Brand by Slides That Rock

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Page 1: People Don´t Care About Your Brand by Slides That Rock

People don’t care about your brand

@slidesthatrock

Page 2: People Don´t Care About Your Brand by Slides That Rock

Seriously?

Page 3: People Don´t Care About Your Brand by Slides That Rock

Yes, seriously!

Page 4: People Don´t Care About Your Brand by Slides That Rock

People don’t care about your brand

Page 5: People Don´t Care About Your Brand by Slides That Rock

They care about what you do for them!

Page 6: People Don´t Care About Your Brand by Slides That Rock

Only 25% of American respondents in a recent study said that brand loyalty affected how they shopped

Source: Ernst & Young

Page 7: People Don´t Care About Your Brand by Slides That Rock

1 in 4 customers would switch to a different provider on the basis of a single negative experience

Source: Thunderhead

Page 8: People Don´t Care About Your Brand by Slides That Rock

Nearly half of those who described themselves as highly loyal to a brand were no longer loyal a year later

Source: NPD Group

Page 9: People Don´t Care About Your Brand by Slides That Rock

What’s happening?

Page 10: People Don´t Care About Your Brand by Slides That Rock

Biggest Complaint Companies deliver something different than what they promise upfront

Source: Accenture

Page 11: People Don´t Care About Your Brand by Slides That Rock

Less than half of consumers worldwide trust advertising

Source: Harris Interactive

Page 12: People Don´t Care About Your Brand by Slides That Rock

80% of consumers look at online reviews before making major purchases

Source: PriceWaterhouseCoopers

Page 13: People Don´t Care About Your Brand by Slides That Rock

Consumers have become far more willing to experiment with products, as the amount of information out there makes taking a chance far less risky.

!

James Surowiecki, The New Yorker

Page 14: People Don´t Care About Your Brand by Slides That Rock

Oops!

Page 15: People Don´t Care About Your Brand by Slides That Rock

Brands have run out of juice. They're dead. Now the consumer is boss. There's nowhere for brands to hide. !

Kevin Roberts, Saatchi & Saatchi

Page 16: People Don´t Care About Your Brand by Slides That Rock

What can you do?

Page 17: People Don´t Care About Your Brand by Slides That Rock

A new logo?

Page 18: People Don´t Care About Your Brand by Slides That Rock

Start tweeting?

Page 19: People Don´t Care About Your Brand by Slides That Rock

More discounts?

Page 20: People Don´t Care About Your Brand by Slides That Rock

How about this…

Page 21: People Don´t Care About Your Brand by Slides That Rock

Back to Basics

Page 22: People Don´t Care About Your Brand by Slides That Rock

Principles3

Page 23: People Don´t Care About Your Brand by Slides That Rock

Principles3that never expire!

Page 24: People Don´t Care About Your Brand by Slides That Rock

Sell something people actually WANT

1

Page 25: People Don´t Care About Your Brand by Slides That Rock

… and people will queue up

Page 26: People Don´t Care About Your Brand by Slides That Rock

With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. !

Richard Branson, Virgin

Page 27: People Don´t Care About Your Brand by Slides That Rock

Deliver CONSISTENTLY on your promise

2

Page 28: People Don´t Care About Your Brand by Slides That Rock

… and people will come back

Page 29: People Don´t Care About Your Brand by Slides That Rock

The well-satisfied customer will bring the repeat sale that counts. !

James Cash Penney, J.C. Penney

Page 30: People Don´t Care About Your Brand by Slides That Rock

Do it BETTER than your competition

3

Page 31: People Don´t Care About Your Brand by Slides That Rock

… and people will tell others

Page 32: People Don´t Care About Your Brand by Slides That Rock

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. !

Jeff Bezos, Amazon

Page 33: People Don´t Care About Your Brand by Slides That Rock

People don’t care about your brand

Page 34: People Don´t Care About Your Brand by Slides That Rock

They care about what you do for them!

Page 35: People Don´t Care About Your Brand by Slides That Rock

Principles3that never expire!

Page 36: People Don´t Care About Your Brand by Slides That Rock

Sell something people actually WANT

Deliver CONSISTENTLY on your promise

Do it BETTER than your competition3

2

1

Page 37: People Don´t Care About Your Brand by Slides That Rock

and remember this…

Page 38: People Don´t Care About Your Brand by Slides That Rock

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. !

Sam Walton, Wal-Mart

Page 39: People Don´t Care About Your Brand by Slides That Rock

slidesthatrock.com

Slides That RockThis presentation was created by

@slidesthatrock