Perception

“ “ WE DON’T SEE THINGS AS WE DON’T SEE THINGS AS

THEY ARE, WE SEE THINGS AS THEY ARE, WE SEE THINGS AS

WE ARE.”WE ARE.”

22 Organizational Behavior / PerceptionOrganizational Behavior / Perception

PerceptionPerception

“ “ The study of perception is concerned with identifying the processThe study of perception is concerned with identifying the process through which we interpret and organize sensory information tothrough which we interpret and organize sensory information to produce our conscious experience of objects and object relationship.”produce our conscious experience of objects and object relationship.”

“ “ Perception is the process of receiving information about and making Perception is the process of receiving information about and making sense of the world around us. It involves deciding which information sense of the world around us. It involves deciding which information to notice, how to categorize this information and how to interpret it to notice, how to categorize this information and how to interpret it within the framework of existing knowledge.within the framework of existing knowledge.

“ “ A process by which individuals organize and interpret their sensory A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.impressions in order to give meaning to their environment.


The Perceptual ProcessThe Perceptual Process

1.1. SensationSensation An individual’s ability to An individual’s ability to

detect stimuli in the detect stimuli in the immediate environment.immediate environment.

2.2. SelectionSelection The process a person The process a person

uses to eliminate some uses to eliminate some of the stimuli that have of the stimuli that have been sensed and to been sensed and to retain others for further retain others for further processing.processing.

3.3.OrganizationOrganization The process of placing The process of placing

selected perceptual selected perceptual stimuli into a framework stimuli into a framework for “storage.”for “storage.”

4.4.TranslationTranslation The stage of the The stage of the

perceptual process at perceptual process at which stimuli are which stimuli are interpreted and given interpreted and given meaning.meaning.


Receiving Stimuli(External & Internal)

Selecting StimuliExternal factors : Nature,

Location,Size,contrast,Movement,repetition,similarityInternal factors : Learning,

needs,age,Interest,

Organizing Figure Background ,Perceptual Grouping( similarity, proximity,closure, continuity)

ResponseCovert: Attitudes ,

Motivation,Feeling

Overt: Behavior

Perceptual Process

Interpreting Attribution ,Stereotyping,Halo Effect, Projection


Factors influencing perceptionFactors influencing perception

A number of factors operate to shape and sometimes A number of factors operate to shape and sometimes

distort perception. These factors can reside in the distort perception. These factors can reside in the

perceiverperceiver, in the object or , in the object or targettarget being perceived or in being perceived or in

the context of thethe context of the situation situation in which the perception is in which the perception is

made.made.


Factors influencing PerceptionFactors influencing PerceptionFactors in the perceiver• Attitudes• Motives• Interests• Experience• Expectations

Perception

Factors in the Target• Novelty• Motion• Sounds• Size• Background• Proximity• Similarity

Factors in the situation• Time• Work Setting• Social Setting


Perceptual organizationPerceptual organization

It is the process by which we group outside stimuli into recognizable It is the process by which we group outside stimuli into recognizable and identifiable patterns and whole objects.and identifiable patterns and whole objects.

Certain factors are considered to be important contributors on Certain factors are considered to be important contributors on assembling, organizing and categorizing information in the human assembling, organizing and categorizing information in the human brain. These arebrain. These are

- Figure groundFigure ground- Perceptual groupingPerceptual grouping


Figure-Ground IllustrationFigure-Ground Illustration

Field-ground differentiationField-ground differentiation The tendency to distinguish The tendency to distinguish

and focus on a stimulus that and focus on a stimulus that is classified as figure as is classified as figure as opposed to background.opposed to background.


PERCEPTUAL GROUPINGPERCEPTUAL GROUPING

Our tendency to group several individual stimuli into a Our tendency to group several individual stimuli into a meaningful and recognizable pattern.meaningful and recognizable pattern.

It is very basic in nature and largely it seems to be It is very basic in nature and largely it seems to be inborn.inborn.

Some factors underlying grouping areSome factors underlying grouping are-continuity-continuity-closure-closure-proximity-proximity-similarity-similarity


Person Perception: Making Judgments Person Perception: Making Judgments About OthersAbout Others


Attribution TheoryAttribution Theory When individuals observe behavior, they attempt to determine whether it is When individuals observe behavior, they attempt to determine whether it is

internally or externally caused.internally or externally caused.

observation Interpretation Attribution of cause

Consistency

Consensus

Distictinctiveness

Individual behavior

Internal

External

Internal

External

Internal

ExternalH

L

H

L

H

L

H –high L- Low


Distictiveness Does this person

behave in this manner

in other situation

YesHigh

ConsistencyNoLow

Consistency

NoLow

Consensus

YesHigh

Consensus

YESLow

DistinctivenessNOHigh

Distinctiveness

ConsensusDo other person Behave in the Same manner?

ConsistencyDoes this person

behave in this same

manner at other times ?

Internal Attribution

ExternalExternalAttributioAttributio

nn


Shortcuts in judging othersShortcuts in judging othersSelective PerceptionSelective Perception : :

People selectively interpret what they see on the basis of their People selectively interpret what they see on the basis of their

interests, background, experience and attitudes.interests, background, experience and attitudes.

Halo EffectHalo Effect : :

Drawing a general impressions about an individual on the basis of a Drawing a general impressions about an individual on the basis of a

single charecteristics.single charecteristics.


Contrast Effect :Contrast Effect :

Evaluation of a person’s characteristics that are effected by Evaluation of a person’s characteristics that are effected by

comparisons with other people recently encountered who rank higher or comparisons with other people recently encountered who rank higher or

lower on the same characteristics.lower on the same characteristics.

Projection :Projection :

Attributing one's own characteristics to other people.Attributing one's own characteristics to other people.

Stereotyping :Stereotyping :

Judging someone on the basis of one’s perception of the group to which Judging someone on the basis of one’s perception of the group to which

that persons belongs.that persons belongs.












Perception

halo effect

person behave

factors

information

figure

background

interpret

perception

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