PERSONAL BRANDING

My Personal Brand – Who Am I? Who Is My Target?

303 Martindale • 662-915-7174 • www.career.olemiss.edu • OleMissCareerCenter • HireOleMissRebs

What are my core strengths or top skills?

What do I do better than anyone else? What am I naturally good at? What do others say about me? What do I highlight on my resume? *Be sure to list only skills I enjoy!

Example Leadership, Training, Development, Data analysis, Program Planning, Project Implementation

My Response

What are my personal attributes, personality traits, or adjectives that describe me?

Example Calm, Practical, Goal-oriented, Driven, Dependable/Reliable

My Response

How am I unique? How do I stand out? What differentiates me from competitors?

Think about my expertise, personality characteristics, how I get things done.

Example Consistently study and learn content related to professional development and training; Streamlined processes and bought structure/consistency to FT experiences, Makes decision based on data analysis and evaluation.

My Response

What are my passions? What do I care about deeply?

Think about interests that fascinate, excite, or energize me. What do I do in my free time? What are my hobbies?

Example Career Development; Entrepreneurship; Young Adults; Etiquette and Professionalism

My Response

What are my top career values?

What is most important to you at this time?

Example Continual learning; Expertise; Meaningful work; Advancement

My Response

PERSONAL BRANDING

My Personal Brand – Who Am I? Who Is My Target?

303 Martindale • 662-915-7174 • www.career.olemiss.edu • OleMissCareerCenter • HireOleMissRebs

What do I want to be known for?

Is there anything else that I’d like to be part of my brand but I haven’t listed yet?

Example Professionalism & Style; Career Coaching; Self-Help Activism

My Response

List 3-5 of my top career accomplishments.

What are my success stories?

Example Successfully implemented two technology platforms; Build(ing) Professional Development/Training for student employees; Brand Management for local non-profit organization.

My Response

What are my career goals?

Think about what I want to be doing. Where do I want to be 5 years from now?

Example Transition to leadership role within career services: employer relations; community outreach; training and development. Provide coaching/training for entrepreneurs.

My Response

Who is my target audience, employer, customer?

Think about my industry and niche area of expertise. What types of people, companies, or organizations am I targeting? What are their characteristics?

Example Professional Development/Career Services; Training/Consulting Firms; Young Adults (Gen Z); Setting goals, developing academic and career plans.

My Response

What are the needs and wants of my audience?

What problems do they need solved? How can I help them?

Example Assistance developing academic or career plan; identifying strengths, passions + purpose; Creating order in chaos.

My Response