Personal Care · Personal Care Skin Care Sun Care Hair Care Colour Cosmetics ... Innovation you can build onTM & ities Skin Care Croda is able to support a wide range of skin care

Innovation you can build onTM

Personal Care

Claims &

Capabilities


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Where We Operate

Head Office

Manufacturing Site

Sales Office

Europe

Americas

Asia

Rest of World


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Untapping Global Consumer Unmet Needs


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What We Do

Croda Sederma & IRB Crodarom

▪ Actives

▪ Natural

▪ Peptides

▪ Plant Stem Cell

▪ Extracts

▪ Plant

▪ Herbal

▪ Mineral

▪ Natural

▪ Organic

▪ Lanolin and derivatives

▪ Waxes

▪ Protein and cellulose

derivatives

▪ Surfactants

▪ Inorganic UV filters

▪ Emollient esters

▪ Emulsifiers

▪ High purity natural oils range

▪ Rheology modifiers

▪ Conditioning polymers

▪ Styling polymers

▪Effect Pigments


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Innovation is at our heart

▪ Commercially produced the first quaternised

protein, revolutionising hair conditioning

▪ Inventors of palmitoyl peptides for anti-aging

skin care

▪ Revolutionised hair colour industry with

phosphate esters for quick and effective hair

colour development

▪ First to synthesise ceramides for personal care

applications

▪ Inventors of the first cationic sunscreens for

hair care

▪ First to commercialise and offer shea butter for

cosmetics


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Not just innovative products


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Innovation is at our heart

▪ Not just innovative products…

…innovative ways to prove their claims

▪ Unique test methods only at Croda

▪ Adapt test equipment to

use in different way

Unique

Test Method


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Personal Care

Skin Care Sun Care Hair Care

Colour

CosmeticsFormulation


Personal Care

Skin Care

Claims &

Capabilities


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Skin Care

▪ Croda is able to support a wide range of skin

care claims and tests on global skin types

▪ Key equipment includes

▪ Moisturisation (Comeometer, AquaFlux)

▪ Counter-irritancy (Laser doppler)

▪ Elasticity (Dermal torque meter)

▪ Barrier integrity/repair (D-Squame sampling)

▪ Superficial skin dryness (SquameScan)

▪ Skin imaging (VISIA)

▪ Surface roughness tester (Surftest)

▪ Sensory panel


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Skin Care

We also offer:

▪ Humidity & temperature controlled

testing facilities

▪ An internal ethics committee

▪ A global panel of volunteers with a

wide range of skin types and ages

for in-vivo testing


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Moisturisation▪ Global number 1 unmet skin care need

▪ A key contributor to anti-ageing

▪ Can be assessed with:▪ AquaFlux

▪ Fast, automated data capture

▪ Considers the status of the whole skin

▪ TEWL is related to skin physiology state.


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Counter-Irritation▪ Certain products due to their nature will irritate

the skin

▪ Parameters influencing irritation include:

▪ Molecular weight

▪ How surface active the ingredient is

▪ Duration of skin contact

▪ Counter-irritation measured using

▪ Laser Doppler


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Skin Imaging▪ High quality, standardised images of

volunteers taken using specialist VISIA

equipment

Before After

Panellist 7, age 40-45

Before After

Panellist 7, age 40-45


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Sensory Testing

▪ Sensory Panel▪ Carry out sensory profiling using technical

sensory language

▪ Internal panels in different regions

▪ Trained by Sensory Spectrum

▪ Weekly sessions to maintain competence

▪ Assess attributes of pick up, rubout and after feel


Personal Care

Sun Care

Claims and Capabilities


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Sun Care▪ Croda offers expertise in formulating with organic

and inorganic filters, including our extensive metal

oxide range.

▪ A regional screening service can be provided to

our customers to give an indication of

performance:

▪ In-vitro SPF

▪ In-vitro UVAPF

▪ In-vitro Critical Wavelength

▪ Croda has an extensive library of guide

formulations to meet regional regulatory

requirements.


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SPF

▪ SPF testing capabilities in all regions

for local support

▪ Labsphere UV-1000S or Optometrics

SPF-290 analyser

▪ Provides data on SPF and UVA/PF

▪ Supports promotion of metal oxide

range:▪ Solaveil SpeXtra

▪ Solaveil Clarus

▪ Solaveil Sensation

▪ Spectraveil

▪ Tioveil


Personal Care

Hair Care

Claims &

Capabilities


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Hair Care

▪ Croda is able to support a wide range of

consumer-appealing claims

▪ Hair strength (Flexabrasion)

▪ Wet and dry combing (Diastron)

▪ Hair shine (SAMBA)

▪ Colour protection & enhancement (Spectrocolorimeter)

▪ Hair softness (Dynamic Mechanical Analyzer/Texture

Analyzer)

▪ Product deposition/substantivity (Fluorescent

Labelling/Radiolabelling)

▪ Anti-frizz and Volume (Image Analysis)

▪ Style retention (Image Analysis)

▪ Hair imaging (Scanning Electron Microscopy)

▪ Elemental analysis (Energy Dispersive X-ray Analysis)

▪ Surface imaging (Atomic Force Microscope)


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Hair Dynamics Test

▪ New test method developed to measure the dynamic

properties of hair, i.e. to quantify hair movement

▪ Uses high definition videos and image analysis

software

▪ Swing height of hair tresses used as a measure for

hair dynamics

Unique

Test Method


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Bleach Damaged European Hair


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Hair Softness Test (Crodazosoft DBQ)

▪ Hair softness can be measured sensorially or instrumentally

▪ Dynamic Mechanical Analyser (DMA)

▪ Mechanically deforms a bundle of hair and characterises the

response of the material to that force

5.4

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CRODAZOSOFT DBQ Behentrimonium Chloride

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Hair Strength (Keravis)Croda pioneered and continues to utilise the Flexabrasion

method of hair strength assessment

▪ Highly relevant to the way hairs fracture during everyday

grooming practices

▪ Draws a fibre repeatedly over an edge inducing bending,

tensile and frictional stresses

▪ The number of cycles required for the hair to break allows

assessment of cosmetic actives in terms of hair strength

benefits

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Bleached Hair Bleached Hair &

Control Conditioner

Bleached Hair &

Conditioner with

0.25% active Keravis

% C

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Unique

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▪ Hair needs protection from the high temperatures of styling aids to prevent blistering and cracking

▪ New method pioneered via collaboration between Croda and the University of Manchester (UK)

▪ 3D images constructed from multiple 2D SEM images

▪ Average scale height measurements obtained from analysis of 3D images

▪ Much faster method than AFM

Basic Spritz 0.5% MiruStyle X-HP in

basic spritz

Unique

Test Method

Heat Protection (MiruStyle X-HP)


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Sensory Testing

▪ Trained panels and salon facilities

around the world

▪ Weekly testing ensures evaluators stay

highly trained


Personal Care

Colour Cosmetics Claims and Capabilities


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Colour Cosmetics

▪ Croda can assist the colour cosmetic formulator in

selecting ingredients to meet challenging marketing

briefs, by testing against the fundamental, sensory &

functional attributes of lipsticks, glosses, foundations

& mascaras. These include:

▪ Firmness

▪ Pay-off

▪ Gloss

▪ Durability

▪ In addition to claims support for colour cosmetics, a

novel test method is available for assessing the

cleansing ability of formulations to remove beauty

and cosmetic formulations from skin.


Personal Care

Formulation

Capabilities


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Formulating▪ Croda’s extensive experience in the science of

skin & hair care has resulted in a number of

pioneering ingredients that enhance the efficacy

and feel of an end formulation.

Our global formulation team has extensive

knowledge in the following product areas:

▪ Emulsifiers

▪ Emollients

▪ Actives/Extracts

▪ Rheology Modifiers

▪ Surfactants


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Formulating Our team can provide inspiration and support in

the below areas:

▪ Development of novel formulation concepts to

meet market trends

▪ Development of regionally specific formulations

to meet local customer needs

▪ Characterisation capabilities including stability,

compatibility, rheology, particle sizing,

microscopy and foaming

▪ Reverse engineering expertise

▪ Provision of ‘Formulating with’ guidelines to

ensure ease-of-use


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Novel formulations▪ Formulation development focussed on

meeting current market trends:▪ Novel textures

▪ Novel formats

▪ Asian inspired formulations

▪ Oil trends

▪ Regionally targeted formulations


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Here to help …

▪ How can we support your next product

innovation?

▪ Is there a product claim or capability

that we have that would help you with

your product development?


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Here to help …

Customer Work

Request

Product Claims

Formulation Support

Sensory Testing

Efficacy Studies


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Here to help …

Educational training workshops and

roadshows carried out annually for our

customers

5000+ guide formulations across all

areas of cosmetics science

Emulsifier and Emollient guides

available online to help you choose the

ideal product for your formulation


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Technical experts available to answer

enquiries you may have regarding out

products through your sales

representative

As well as your regular sales contact

you can also request customer visits

from our Technical and Marketing team

representatives

Here to help …


Personal Care

Croda EuropeNon-warrantyThe information in this publication is believed to be accurate and is given in good faith, but no representation or warranty as to its completeness or accuracy is made. Suggestions for uses or applications are only opinions. Users are responsible for determining the suitability o these products for their own particular purpose. No representation or warranty, expressed or implied, is made with respect to information or products including, without limitation, warranties of merchantability, fitness for a particular purpose, non-infringement of any third party patent or other intellectual property rights including , without limitation, copyright, trademark and designs. Any trademarks identified herein, unless otherwise noted, are trademarks of the Croda group of companies.

02/19PCEMP2334v1EN ©2019 Croda International Plc

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Personal Care · Personal Care Skin Care Sun Care Hair Care Colour Cosmetics ... Innovation you can build onTM & ities Skin Care Croda is able to support a wide range of skin care