Personal Reference Book

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My Design Thinking class at UNT were instructed to create a personal reference book that included designers, photographers, illustrators, typefaces, design artifacts, and other resources.

Text of Personal Reference Book

  • RESOURCEBOOKcurator / garret steider

    /curator / garret steider

  • resource book / table of contents

    From Up North

    booksMeggs History of Graphic


    Graphic Design: A Critical


    Graphic Design Refer-


    Thinking With Type

    Communication Arts


    Print Magazine

    Graphis Magazine

    Eye Magazine

    Saul Bass: A Life in Film

    and Design

    Elements of Typography

    Graphic Design: A New



    tutorialsArtist Poster

    Vintage Effect

    RAWZ lighting effect




    Pink Arctic



    Akzidenz Grotesk


    artifactsRequiem For a Dream

    1979 Graphis Diagram

    1976 Olympic Identity

    Fruita Blanch Package

    Scott Pilgrim vs The World

    photographersHenri Cartier-Bresson

    Vik Muniz

    Annie Leibovitz

    illustratorsTy Wilkins

    Paul Tebbott

    Fernando Volken Tolgi

    designersSaul Bass

    Paul Rand

    Dieter Rams

    Alvin Lustig

    Designers / Illustrators / Photographers

    Design Artifacts / Typography

    Color Palettes / Tutorials

    Resources /

    Table of Contents/

  • resource book / designers

    Designers Illustrators Photographers Design Artifacts Typography Color Palette Tutorials Resources


  • /SaulBass

    Biogr aphy /Opened Saul Bass & Associates 1955, Saul Bass was a

    graphic designer and filmmaker, best known for his design

    of film posters and motion picture title sequences. During

    his 40-year career Bass worked for some of Hollywoods

    greatest filmmakers, including Alfred Hitchcock, Otto

    Preminger, Billy Wilder, Stanley Kubrick and Martin

    Scorsese. Amongst his most famous title sequences are

    the animated paper cut-out of a heroin addicts arm for

    Premingers The Man with the Golden Arm, the credits

    racing up and down what eventually becomes a high-angle

    shot of the United Nations building in Hitchcocks North

    by Northwest, and the disjointed text that races together

    and apart in Psycho. Bass designed some of the most

    iconic corporate logos in North America, including the

    AT&T bell logo in 1969, as well as AT&Ts globe logo in

    1983 after the breakup of the Bell System. He also designed

    Continental Airlines 1968 jetstream logo and United

    Airlines 1974 tulip logo which became some of the most

    recognized airline industry logos of the era.

    1920-1995 / the bronx, ny / saul bass and associates /

    resource book / designer / saul bass


  • resource book / designer / paul rand

    Paul Rand

    biography /Paul Rand (Born Peretz Rosenbaum, August 15, 1914

    November 26, 1996) was a well-known American graphic

    designer, best known for his corporate logo designs.

    Rand was educated at the Pratt Institute (1929-1932), the

    Parsons School of Design (1932-1933), and the Art Students

    League (1933-1934). He was one of the originators of the

    Swiss Style of graphic design. From 1956 to 1969, and

    beginning again in 1974, Rand taught design at Yale Uni-

    versity in New Haven, Connecticut. Rand was inducted

    into the New York Art Directors Club Hall of Fame in

    1972. He designed many posters and corporate identities,

    including the logos for IBM, UPS and ABC. Rand died of

    cancer in 1996

    As Orthodox Jewish law forbids the creation of graven

    images that can be worshiped as idols, Rands career

    creating icons venerated in the temple of global capitalism

    seemed as unlikely as any. It was one that he embraced at

    a very young age, painting signs for his fathers grocery

    store as well as for school events at P.S. 109. Rands father

    did not believe art could provide his son with a sufficient

    livelihood, and so he required Paul to attend Manhattans

    Harren High School while taking night classes at the

    Pratt Institute, though neither of these schools offered

    Rand much stimulation. Despite studying at Pratt and

    other institutions in the New York area (including Parsons

    School of Design and the Art Students League), Rand was

    by-and-large self-taught as a designer, learning about the

    works of Cassandre and Moholy-Nagy from European

    magazines such as [Gebrauchsgraphik].

    1914-1996 / brooklyn, ny / paul rand /


  • resource book / designer / dieter rams

    Dieter Rams

    biography /Rams studied architecture at the Werkkunstschule

    Wiesbaden as well as learning carpentry from 1943 to 1957.

    After working for the architect Otto Apel between 1953

    and 1955 he joined the electronic devices manufacturer

    Braun where he became chief of design in 1961, a position

    he kept until 1995.

    rams ten principles of good designGood design: Is innovative

    Good design: Makes a product useful

    Good design: Is aesthetic

    Good design: Makes a product understandable

    Good design: Is unobtrusive

    Good design: Is honest

    Good design: Is long-lasting

    Good design: Is environmentally friendly

    Good design: Is as little design as possible Less, but

    better because it concentrates on the essential aspects,

    and the products are not burdened with non-essentials.

    Back to purity, back to simplicity.

    1932 / wiesbaden, hessen / braun / dieter rams: as little design as possible (book)


  • resource book / designer / alvin lustig

    Alvin Lustig

    biography /Alvin Lustig was an American graphic designer and

    typeface designer. He studied at Los Angeles City College,

    Art Center, and independently with Frank Lloyd Wright

    and Jean Charlot. He began designing for books in 1937.

    In 1944 he became Director of Visual Research for Look

    Magazine. He also designed for Fortune, New Direc-

    tions and Girl Scouts of America. He began teaching in

    1945. Lustig developed diabetes as a teenager. He later

    went blind as a result of diabetes in 1954. He developed

    Kimmelstiel-Wilson syndrome, an incurable kidney

    disease connected to diabetes. Lustig died at the age of 40

    of diabetes related complications on December 4, 1955. He

    was inducted into the Art Directors Club Hall of Fame in

    1986. In 2010, a book showcasing his art career came out:

    Born Modern: The Life and Design of Alvin Lustig. With

    the current interest in American design history, it is fitting

    that Alvin Lustig be honored for his significant influence

    on American design and design education. His wide-rang-

    ing work from the 1940s and early 1950s included book

    and book jacket design, magazines, letterheads, catalogs,

    signage, furniture and lighting, textiles, interior design,

    logos, identity programs, sculpture and architecture. This

    diversity mirrored a philosophy that eschewed specializa-

    tion and embraced synthesis. For Lustig, all design projects

    involved problem solving and all solutions were found in

    form and color.

    1915-1955 / denver, colorado / look magazine /


  • resource book / illustrators

    Designers Illustrators Photographers Design Artifacts Typography Color Palette Tutorials Resources


  • /TyWilkins

    biography /Ty Wilkins is an independent graphic designer and il-

    lustrator living in Austin, Texas. Prior to striking out on

    his own, Ty worked for Gardner Design where we had the

    opportunity to redesign LogoLounge. A complete typoma-

    niac, Ty is also the founder and editor of the contemporary

    typography blog Type Theory. Tys illustration and design

    work have been recognized by Grain Edit, Uppercase

    Magazine, Drawn, DesignWorkLife, Pikaland, Graphic

    Exchange, the Charley Harper Blog, HOW Magazine and

    numerous other publications. Ty graduated with a BFA

    in graphic design from Auburn University in 2003 and

    before that lived in Buenos Aires, Argentina for two very

    formative years where he developed a passion for Spanish

    and international travel. He currently teaches Typography

    for the Academy of Art University online undergraduate

    program. Ty spends his free time illustrating, drawing and

    collecting books by mid-century modern illustrators. Ty

    is curious, obsessed and extraordinarily passionate. Type

    Theory is a journal of contemporary typography featuring

    news, views, reviews and interviews.Ty Wilkins founded

    Type Theory in January of 2009

    austin, tx / ty wilkins illustration and design /

    resource book / illustrator / ty wilkins


  • resource book / illustrator / paul tebbott

    Paul Tebbott

    biography /Paul Tebbott is a visual artist, illustrator and designer from

    Manchester, UK. His work has been featured on Grain

    Edit and the blog site ISO. I personally love the minimal

    style of his work that incorporates bold colors and inter-

    esting compositions.

    manchester, uk / chemtrail /


  • resource book / illustrator / fernando volken togl